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Overcoming IT

Transformation Challenges

Advisory Architects Advantage

May 3rd, 2018

Director

Advisory Practice

alessandro.marraffa@salesforce.com

Senior

Principal Business Architect

ciro.defelice@salesforce.com

Alessandro MarraffaCiro De Felice

Senior

Program Architect

gdelbuono@salesforce.com

Gianluca Del Buono

Market Context

We are entering in the 4th Industrial revolution and top performing IT are shifting their focus...

Improving Employee

experience

Transform

your Business Drive

Productivity

Solve a

Specific Problem

Improve

Operating Model

Create

Competitive

Gap Your reality is peculiar and path to Success is Unique

Complex

IntegrationsDeployment

Issues

Sub-Optimal

Performance

Go to Market

Delays

Complex Support

Operations

Slow IT

Response Time

ŃaÓ]bSSa\ÓcPS] Ó]Q bTPPRbb ÓaR]ͭc RÓbU SSa Ó]U ;Ń

Looking at enterprise IT we mostly face several common challenges to innovation, agility, intelligence...

Legacy

infrastructure and platforms

Lack of expertise to become a

value-based service providers

Security/privacy

concerns

Hard-to-integrate

legacy systems

Skill gaps on Innovative

Technology

(IoT, Intelligence/Data Science, Security,... )

Resources Constraints

ͩJRaPcÓURͪ

(aka 90% of time on operational issues...)

ͩͫKTbc P] cP\Rͫ aR`TRbcbͭͪ

(aka IT Demand-Supply dysfunctional...) possible)

Common Pain Points:

Company

and the market

Legitimate Aspirations:

Advisory Services to bridge moving towards legitimate aspirations

Architects

Customer-Centric Design

Strategic Services

Transformation Services

Architects

Embed Salesforce Geniuses in Your Team

Most Certified SMEs, Best-In-Class Training,

Proprietary Tools, Deep Industry Knowledge

Cutting Edge Platform Innovation

Direct Connection to R&D and Roadmap, Global

Community of Product, Vertical, and Domain Experts

Accelerated Return on Investment

Reduce Development Risks, Maximize Platform

Value, Optimize Digital Experiences

INTELLIGENT

CUSTOMER SUCCESS PLATFORM

50%
of CTAs are in

Salesforce

2x

Faster release

deployment time 60%

Reduction in

Technical

Debt 700

Architects

BUSINESS STRATEGY ON

SALESFORCE

ОBusiness and technology alignment

ОProcess definition and optimization

ОGovernance & change management

best practices

CUSTOMER-CENTRIC

ARCHITECTURE

ОCloud and enterprise architecture

ОApplication rationalization

ОPlatform expertise and specialization

Digital

Marketing

eCommerce & Retail CRM & Sales

Strategy

Customer

Service

Excellence

Program ArchitectBusiness Architect

Architects to Fit Your Needs

Getting to know BAs and PAs, your Trusted Advisorson your projects 1/2

Architects to Fit Your Needs

Getting to know BAs and PAs, your Trusted Advisorson your projects 2/2

Program ArchitectBusiness Architect

People Process

Technology

Business

Outcomes

possible)

Common Pain Points:

Company

and the market

Legitimate Aspirations:

Legitimate Aspirations:

Common Pain PointsLegitimate Aspirations:

Bringing in SF best practice and

helping you learning and evaluating adherence to them

Leveraging internal network of

hundreds of other Advisors and the connection to Product management

Bringing in outside-in perspectives,

new ways of working and acting as change agents day by day, from the

Serving as value led Trusted Advisor

Operating across Architecture,

Governance and Transformation and

across all SW dev. lifecycle the market

Legitimate Aspirations:

Design

Deploy

Grow

At Salesforce we do believe that Success in large complex programs requires Trusted Advisorsacross Architecture, Governance and Transformation

GovernanceTransformationArchitecture

Advanced product capabilities

Testing & tuning

Legacy retirement

Scalability / high volume

strategy

Implementation oversight

Centre of excellence set-up

(Technical) Best practices

Outside-in perspectives and

other customers stories

Scale at Enterprise level

(eg. Value Stream, Funding, Coaching, Pivot or

Extend,...)

Agile principles

Change management

Usability & adoption

Co-creation and

experimentation culture

Capabilities from new

releases

Target architecture

Integration patterns

Application rationalisation

Value models and roadmap

prioritisation

Multi-org strategy

Data management

User centric design

Innovation/Business Mode

and/or operating Model shaping

Design for Perf. & Large Vols

BA PA BAPA BAPA

BAPABAPA

BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA BAPA

Indicative focus area for BA (Business Architect)

or PA ( Program Architect)

Legenda

Address challenges to success

Leverage specialist knowledge and

experience to implement best practice and ensure simplification

Reduce planning & deployment time

through Salesforce expertise

Improve project efficiency reducing the

business resource burden

Accelerate change with decision making

frameworks and executive alignment

Understand all that is possible today,

assessing organization and looking at

Salesforce platform and roadmap

Strengthen collaboration to respond to a

rapidly changing business

Facilitate growth beyond the scope of

existing systems

Avoid poor system integration risk of

manual processes & customizations

Develop architecture strategy for

business growth & scalability

Reduce development complexity

Restricted ScalabilityIncreased Cost to MaintainLimited Realization of Benefit

Complex integration management extending

develop & deploy cycle

Redundant application integrations & upgrades

requiring resource

Complex integration support draining business

resources

Needless custom application costs Vs.

functionality configuration

Poor implementation reducing user experience &

adoption

Ineffective system integration creating time-

consuming processesquotesdbs_dbs6.pdfusesText_11

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