[PDF] European Health & Fitness Market Report 2021

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European

Health & Fitness Market

Report 2021

European Health & Fitness Market | Report 2021

03

Preface

04

Introduction

06

The European Fitness Market at a Glance

08

The Ecosystem of the European Fitness Sector

12

Top Operators - Rankings

24

Mergers & Acquisitions

68

The View from Brussels

76

Selected Markets - Overview

82

Thoughts on the Long-Term Future of the Sector

114

Appendix

116
08

The European

Fitness Market

at a Glance

EUR 18.9 billion

Total revenues -15.4%

Membership

change

54.8 million

Number of

members

62,775

Clubs 16.7

Average lockdown period in

2020 in weeks

12.3 million 20 -1.4%

Club change

16 M &A deals

Penetration rate

6.8% (total)

8.2% (15+)

Members of

top 20 operators

European Health & Fitness Market | Report 2021

09

EUR 18.9 billion

Total revenues -15.4%

Membership

change

54.8 million

Number of

members

62,775

Clubs 16.7

Average lockdown period in

2020 in weeks

12.3 million 20 -1.4%

Club change

16 M &A deals

Penetration rate

6.8% (total)

8.2% (15+)

Members of

top 20 operators 10 Mar 20 20May 20 20 20 20 20 20 20 20Jan Mar May

Austria

Belgium

Finland

France

Germany

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Spain

Sweden

UK

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European Health & Fitness Market | Report 2021

11 CAGR

Revenues:

Memberships:2.3%

4.7%Ȃ

-32.9% -15.4%Ȃ 2020
25
20 15 0 51050
30
60
70
40
30
20 10

202054.79

Revenue (in EUR billion)

Memberships (in m)

2016

26.3056.40

20172018201928.1564.76

18.88

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KKEKKEKKKKEKKEKK

5 4 3 0 12 6

Revenue (in EUR billion)

Germany

5.33 +3.4%+4.9% +2.7%-43.1%-24.5%-51.9%

5.515.51

2.65 2.35

1.342.295.25

4.16

UKSpain

10 8 6 0 24
12

Memberships (in m)

Germany

11.09 +5.1% +4.9% +3.3% -21.7%-11.6% -20.3% 11.66 10.39 8.28 5.51

4.325.339.90

10.31

UKSpain

86

Market insights

1 showed a sustained positive development.

However, as a result of the closures

ship decrease is at a lower level than that of dropped to a level that was initially reached ships, the penetration rate in the target which also corresponds to the value network over the past decade. Although

Germany

tors in Germany had to restrict their opera- for major parts of the time. In a European comparision, this places Germany on aver- spring 2020. However, with the start of the closed across the country for the rest of the year.

Among the largest German operators,

some expanding companies experienced a distinct growth dynamic in recent years, which is why eight of the top 10 operators in the ranking results from the formation of

BestFit Group, which positions itself in

eighth place following the merger of jump- mainly present in the west and south of

Germany.

Together, the leading operators account for

also includes premium and upper mid- market operators such as the franchise Δ

Migros), Kieser Training, and LifeFit Group.

half of 2020, this general VAT rate, which the end of the year to strengthen economic demand. und Gesundheitsanlagen www.dssv.de market picture.

European Health & Fitness Market | Report 2021

87
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2020

Total population

71.8 m71.8 m

1,2061,081

4,121

Total revenue (excl. VAT)EUR 4,160 m

EUR 42.6EUR 42.1

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Migros

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