[PDF] font theory pdf

Why is fonts theory important?

In conclusion, fonts theory is an important subject that every designer is familiar with. The combination of fonts is another very important matter and skill that designers develop through their careers. I’ll cover the topic in more depth in another article.

What is font psychology?

The answer comes in the form of font psychology, meaning there’s a connected emotional and visual reaction to whichever font you may choose to represent yourself. Especially in the digital age, a connection is more important than ever, and an important reason why brands and businesses should carefully consider what font truly gets the job done.

What is font design?

Font design is a lengthy, detailed process. Typefaces are created by craftspeople over a long period of time, using talent honed through years of experience.

What is a serif font?

Usually, serif typefaces look more classic, elegant, and sophisticated. They are usually preferable for projects that convey these characteristics. You will often see serif fonts in large blocks in newspapers and books. When it comes to online use, however, serif fonts create just the headlines and subheadlines.