[PDF] food delivery journal pdf

What is the literature on online food delivery?

The literature on online food delivery is synthesised in terms of theories, contexts, methods adopted and analytical techniques used. The literature review suggests that online food delivery research has transitioned from website-based food delivery to online to offline, mobile application-based food delivery, and drone-based food delivery.

What is online food delivery (FD)?

Online FD refers to the process whereby food that was ordered online is prepared and delivered to the consumer. The development of online FD has been underpinned by the development of integrated online FD platforms, such as Uber eats, Deliveroo, Swiggy, and Meituan.

When did online food delivery start?

Online food delivery services have been around for quite some time. Several chain restau- livery. Even grocery stores began o ering online delivery in the early 21st century (Pozzi 2012; Relihan 2017). However, generalized online food delivery services that o er delivery have done so rapidly. rst online food delivery in 1994.

Are online food delivery services cannibalized?

The e ects of online food delivery services are not quanti ed, especially in terms of crowding-out of brick-and-mortar sales. pirically studied in the context of restaurants. The case of online food delivery services is vidual restaurant opening its own specialized online channel. Further, the cannibalization especially in light of COVID-19.