[PDF] C S S N Working Paper - Brown Climate Social Science Network

What are the methods used in greenwashing?

One common form of greenwashing is to include misleading labeling or bury environmentally unsound practices in the fine print. This can include use of terminology such as “eco-friendly” or “sustainable,” which are vague and not verifiable. Imagery of nature or wildlife can also connote environmental friendliness, even when the product is not green.

What are common examples of greenwashing?

One common form of greenwashing is to include misleading labeling or bury environmentally unsound practices in the fine print. This can include use of terminology such as “eco-friendly” or “sustainable,” which are vague and not verifiable.

How can consumers identify greenwashing?

Greenwashing is labeling products eco-friendly even when they are not. It is fake representation enabling brands to overcharge. Brands use misleading facts or impressions via packaging and labels. Most products and technology damage the environment directly or indirectly. Such products get banned or get restricted by laws.

What are the consequences of greenwashing?

Greenwashing can degrade customer satisfaction, erode brand loyalty and potentially affect repeat purchases. Consumers will put their money in products and services that are not attempting to deceive them with greenwashing. Companies also run the risk of fines from government and regulatory agencies around the world.