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Searches related to logo coca cola diable PDF

The Coca-Cola Foundation Visual Identity System The Coca-Cola Foundation Visual Identity System Quick Reference Guide Primary Logo Secondary Logo Primary Palette Color Palette RGB 0 0 0 RGB 255 255 255 Our color palette is made up of two tiers; primary and secondary Primary Palette

What is the Coca-Cola logo?

This logo features the famous Coca-Cola script in a red box, underlined with a white wave. This logo is still popularly used today, owing to its spectacular design. The 1980’s was an exciting time for Coca-Cola because that’s when it blessed the world with Diet Coke.

What makes Coca-Cola’s bottle design so iconic?

Coca-Cola is without a doubt one of the world’s most iconic brands. From the delicious dark fizzy liquid that can quench any thirst to its ad campaigns featuring the likes of celebrities such as Cameron Diaz, Natasha Lyonne and Taylor Swift, it is simply a world favourite. Part of Coca-Cola’s iconic character is its bottle’s product design.

Why is Coca Cola’s label diamond-shaped?

At first, to ensure Coca Cola could be differentiated from competitors that were eager to piggy-back on the drink’s popularity, it introduced a diamond-shaped label in 1906 with the Coca-Cola trademark.

What is the Diet Coke logo?

The Diet Coke logo was the first to feature a change in font from the regular script to slab serif. The company also mixed and matched by swapping colors. They printed Diet Coke in bold red letters on a white background which was the opposite of what they had been doing before.

Visual Identity System

Quick Reference Guide

2

01 Primary Palette

RGB 0 0 0 HEX #000000 CMYK 0 0 0 100
PMS

Black U

Black C

RGB

244 0 9

HEX CMYK

4 100 95 0

PMS

N/ARGB

106 201 206

HEX #6AC9CE CMYK

41 0 1 0

PMS

3105 U

3105 CRGB

255 86 14

HEX CMYK

0 63 99 0

PMS

Orange 021 U

Orange 021 C

RGB

106 206 127

HEX CMYK

40 0 47 0

PMS 346 U

346 CRGB

255 255 255

HEX #ffffff CMYK N/A PMS N/A

Our color palette is made up of two

tiers; primary and secondary.

Our primary palette is minimal and

simplistic and is used across all communications.

02 Secondary Palette

Our secondary palette is based upon

our beverage categories. It is used very sparingly, and can be used in graphs, charts. RGB

247 153 0

HEX CMYK

0 25 100 0

PMS

1375 U

1375 CRGB

215 184 91

HEX #D7B85B CMYK

10 8 46 0

PMS

7751 U

7751 CRGB

229 129 62

HEX #E5813E CMYK

0 40 70 0

PMS

7577 U

7577 CRGB

181 158 116

HEX #B59E74 CMYK

20 16 35 3

PMS

4515 U

4515 C

3

Orientation

The color bar should be used

horizontally as a primary use-case.

When used horizontally, it must only be

used from red to blue, left to right.

The color bar can be used horizontally

as a secondary use-case. When used vertically, it must only be used from red to blue, bottom to top.

The gradient in the color bar should only

ever be at 90 degrees or 180 degrees.

The color bar should be sized at 2.5%

to no more than 5% maximum of the shortest edge of the application.

To calculate 5% of the application, divide

the shortest edge by 20. The resulting figure will be the width/height of the 4 "Don'ts" alter the direction of the color bar gradient. use the color bar as a large scale color palette. 5

The two main font weights that

we use are Regular and Bold at a minimum sizing of 6pt.

TCCC Unity Headline

At text sizes above 16 points,

we suggest using TCCC Unity

Headline for all weights.

TCCC Unity Text

We use TCCC Unity Text for body copy.

TCCC Unity Condensed Bold

We use TCCC Unity Condensed when

featuring facts, numbers, quotes and legal messaging. It should not be used for headers or sub-headers. Usage

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

@#$%&*()_+|:"<>? 0123456789

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

@#$%&*()_+|:"<>? 0123456789

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

@#$%&*()_+|:"<>? 0123456789

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

@#$%&*()_+|:"<>? 0123456789

Text Regular

"Don'ts" add elements to the logo.

Global Design

globaldesign@coca-cola.comquotesdbs_dbs13.pdfusesText_19
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