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INTERNATIONAL BUSINESS PLAN Global Marketing Strategies All rights reserved 5 INTERNATIONAL BUSINESS PLAN STRUCTURE SECTION 1: BACKGROUND ANALYSIS 1 1 Internal analysis (company) 1 2 External analysis (industry) 1 3 International SWOT analysis 1 4 Preliminary assessment SECTION 2: MARKET SELECTION

What are the sections of international business plan structure?

    INTERNATIONAL BUSINESS PLAN STRUCTURE SECTION 1: BACKGROUND ANALYSIS 1.1 Internal analysis (company) 1.2 External analysis (industry) 1.3 International SWOT analysis 1.4 Preliminary assessment SECTION 2: MARKET SELECTION

How to develop an internationalisation plan?

    1.1. Internal analysis (company) In order to make the most of your company’s strengths and improve your weaknesses, the internationalisation plan begins with an analysis of the competitive capacities of the company in relation to the foreign markets in order to achieve profit maximisation.

What are the different stages of international analysis?

    INTERNATIONAL STAGE º EXTERNAL ANALYSIS (INDUSTRY) STAGE I IV STAGE V DIAGNOSTIC II STAGE III STAGE VI INTERNAL ANALYSIS (COMPANY) INTERNATIONAL SWOT ANALYSIS PRELIMINARY ASSESSMENT SECTION I BACKGROUND ANALYSIS INTERNATIONAL BUSINESS PLAN ? Global Marketing Strategies. All rights reserved. 8

What makes international success possible?

    Some strengths which make international success possible are: - Achieve sufficient production capacity or surplus in order to satisfy an increase of demand in foreign commercial activities. - Availability of a suitable level of technology and quality which allows you to take on the emerging market successfully.
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