CHAPTER 1 INTRODUCTION TO MARKETING

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CHAPTER 1 INTRODUCTION TO MARKETING - AISSMS CHMCT

INTRODUCTION TO MARKETING DEFINITION OF MARKETING Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others -Philip Kotler CUSTOMER ORIENTATION The purpose of a business is to create and maintain satisfied profitable customers

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Le marketing est une démarche d’entreprise qui permet de créer et/ou de conquérir et de dominer un marché Il retient comme principe fondamental la recherche de la plus grande satisfaction possibles des attentes des clients cibles compte tenu de la profitabilité souhaitée

What is marketing & why is it important?

Process by which individuals and groups obtain what they needand want throughcreating and exchangingproducts and value with others. Simply put: Marketing is the delivery of customer satisfaction at a profit. “Satisfy the needs of a group of customers better than the competition.” Distinguish from Selling or Advertising:

What isintroductory content?

Introductory content is for marketers who are new to the subject. this content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to execute basic marketing tactics related to the topic. INTRODUCTORY IS THIS BOOK RIGHT FOR ME?

What is marketing concept?

The philosophy of an organization in the dynamic creation of marketing is referred to as a marketing concept. Thus, marketing concept is a way of life in which the resources of an organization are mobilized to create, stimulate and satisfy the consumer at a profit.

[PDF] CHAPTER 1 INTRODUCTION TO MARKETING - AISSMS CHMCT

What is marketing & why is it important?

What isintroductory content?

What is marketing concept?