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Brand Guide for developers of plug-ins, extensions and apps that integrate with Adobe Creative Cloud | 22 June 2018

Table of contents __________________________________2 Introduction _____________________________________3 Avoiding confusion ________________________________4 Branding your Developer So?ware _____________________5 EDITORIAL GUIDANCE _________________________________? _________________________________7 Adobe product names & a?ribution ____________________8 Acronyms & abbreviations ___________________________9 Company name & legal lines _________________________10 USING ADOBE BRAND ASSETS IN MARKETING ____________?? ___________________________12 "Find it on Adobe Exchange" badge ____________________13 "Designed for" logo ________________________________14 File icons ________________________________________15 USING ADOBE BRAND ASSETS IN YOUR APP UI __________?? _______________________17 Creative Cloud Connected ___________________________18 ?e Adobe Creative Cloud logo _______________________19 Creative Cloud Sign in _____________________________20 Adobe Photoshop CC in-app assets ____________________21 Adobe Photoshop Lightroom Classic CC in-app assets _____22 Adobe Illustrator CC in-app assets ____________________23 Adobe XD CC in-app assets _________________________24 Adobe Typekit in-app assets _________________________25 Behance in-app assets _____________________________26 SOCIAL MEDIA _______________________________________?? ____________________28 Using Adobe imagery _____________________________29 Imagery examples ________________________________30 Our principles ____________________________________31 What drives the most engagement? ___________________32 PRESS RELEASES & MAX SPONSORSHIP _________________?? ___________34 Adobe participation in third-party press releases __________35 Developer announcement matrix _____________________36 Adobe MAX announcements ________________________37 Adobe MAX sponsorships __________________________38 DOWNLOAD ASSETS & MORE INFORMATION _____________?? Adobe Creative Cloud Developer Brand Guide | 22 June 2018

?ese Adobe Brand Guidelines are a reference for developers that build experiences for desktop, mobile, and web using Adobe SDKs to

extend Adobe Creative Cloud apps and integrate Creative Cloud API services.

?ese guidelines give you an overview of the respective Adobe brand assets, including trademarks, names, logos, icons and badges,

you are authorized to use in your Developer So?ware product, on your website and in other marketing for your product, subject to

this Brand Guide, the Adobe Developer Additional Terms (incorporated in the Adobe General Terms of Use for Adobe.com) and any

additional, applicable license agreement between you and Adobe. ?ey are your guide for proper usage of Adobe branding and product

names within and/or in conjunction with your products and marketing e?orts. these Guidelines.

You are not authorized under those Terms to use the Adobe corporate logo or any other Adobe logo, icon, font, image or other

Adobe content not shown in these Guidelines. Please refer to the company's general Usage Guidelines for Adobe trademarks,

images, product icons and logos at h?ps://www.adobe.com/legal/permissions.html.

You may not alter in any way the licensed brand assets displayed in these Guidelines, except for resizing or as otherwise noted.

All use of Adobe brand assets must be sent for review before being deemed ?nal. Please send a PDF or link to the website where you plan

to use Adobe assets to CCDeveloperMarketing@adobe.com. Please allow for a 10 business day turnaround.

Introduction

License Agreements

When you obtain an Adobe ID as a developer

of integrations for Adobe Creative Cloud you agree to and are bound by the Adobe General

Terms of Use agreement, including the Adobe

Developers Additional Terms.

ese Terms apply to your use of the

Adobe Creative Cloud developer tools on

the Adobe I/O portal and your use of the

Adobe Exchange Producer Portal and Adobe

Exchange Service.

Please carefully review the Terms:

hps://www.adobe.com/legal/terms.html. Adobe Creative Cloud Developer Brand Guide | 22 June 2018

Branding your Developer So?ware

NAMING YOUR PRODUCT

You may not include any Adobe trademark, in whole or in part, an abbreviation of an Adobe trademark, or any word or design confusingly similar to an Adobe trademark in your company name, trade name, product name, domain name, or name of your o?ering. Do not use the version "CC" with your product name to associate it with Adobe products. If your plug-in or extension product operates with an Adobe product, you may refer to the Adobe product name or trademark in the name of your product or service only to indicate compatibility. ?e Adobe product name should be used in full as outlined on page 8, and shown in the examples below. : [Your Company name] Adobe InDesign CC plug-in [Your Company name] for Adobe InDesign CC : [Your Company name] Photoshop Action [Your Company name] Actions for Adobe Photoshop CC : [Your Company name] Lightroom Presets [Your Company name] Presets for Adobe Photoshop Lightroom Classic CC : [Your Company name] Brushes CC Pro : [Your Company name] CC Pro

PRODUCT ICON, LOGO, OR IMAGERY

You may not use an Adobe logo, product icon or image, in whole or in part, or any similar variation, in a preview image, product icon or feature image for your product, except by prior, wri?en license agreement from Adobe. : Do not use the Adobe logo, in whole or in part, in your icon design. : Do not use Adobe product logos or trademarks, in whole or in part, in your icon design, i.e. the Adobe PDF logo or ?le icon. : Do not use Adobe product logo abbreviations, i.e. Ps for Photoshop. : Do not mimic the style of Adobe product logos. Adobe Creative Cloud Developer Brand Guide | 22 June 2018

Editorial guidance

Adobe Creative Cloud Developer Brand Guide | 22 June 2018

Editorial overview

Refer to the company as “Adobe," not Adobe Systems Incorporated.

See page 10 for more.

Do not include Adobe"s ticker symbol or logo in any materials unless approved by

Adobe PR.

Follow the approved product, solution, and capability naming guidance on pages 8-9 of this document. •Adobe product names should not be abbreviated, such as AI for Illustrator.

See page 9 for more.

Avoid using words like partner, partnership or alliance. Instead use words like integration, collaborate, delivers, extends or leverages. Avoid terms or phrases that refer to a unique or exclusive relationship with Adobe.

Examples include:

XYZ is the #1 Adobe Creative Cloud developer/partner XYZ is the highest revenue generator of any Adobe developer/partner Use of terms like exclusive, strategic, limited, elite, privileged, etc. Adobe will not approve language that endorses its use of your tools or services unless otherwise agreed upon. Remove unsubstantiated claims like best in class, best of breed, rst to market, etc., as

Adobe cannot verify these claims.

Adobe Creative Cloud Developer Brand Guide | 22 June 2018

Adobe product names & a?ribution

Please follow the guidance below for referring to Adobe product names in full in their ?rst reference. Any subsequent

references may be in full or as listed in the Secondary Uses column.

Please see page 5 for guidance on naming your o?ering, and page 10 for guidance on a?ributing Adobe trademarks.

SECONDARY USES NOTES

Adobe ActionScriptActionScriptAdobe, ActionScript?e "S" in ActionScript is capitalized. Adobe A?er E?ects CCA?er E?ectsAdobe, A?er E?ectsA?er E?ects is two words.

Adobe AIRAIRAdobe, Adobe AIR, AIR

Adobe Animate CCAnimateAdobe

Adobe Audition CCAuditionAdobe, Adobe Audition

Adobe Creative CloudCreative CloudAdobe, Creative Cloud Adobe Dreamweaver CC Dreamweaver Adobe, Dreamweaver?e "w" in Dreamweaver is lowercase. Adobe Flash PlayerFlash PlayerAdobe, Flash, Flash PlayerDo not refer to Flash Player as "Flash."

Adobe Illustrator CCIllustratorAdobe, Illustrator

Adobe InDesign CCInDesignAdobe, InDesign?e "D" in InDesign is capitalized.

Adobe Muse CCMuseAdobe, Adobe Muse

Adobe Photoshop CCPhotoshopAdobe, Photoshop?e "s" in Photoshop is lowercase.

Adobe Photoshop Lightroom Classic CCLightroom Classic CC, Lightroom ClassicAdobe, Lightroom, PhotoshopNote: the SDK is for Lightroom Classic CC, not Lightroom CC. To avoid confusion, never shorthand to just Lightroom.

Adobe Premiere Pro CCPremiere ProAdobe, Adobe Premiere?e a?ribution is "Adobe Premiere" not "Premiere."

Adobe StockAdobe StockAdobeDo not refer to Adobe Stock as just "Stock." Adobe TypekitTypekitAdobe, TypekitTypekit is one word. ?e "k" in Typekit is lowercase.

Adobe XD CCAdobe XD CC, Adobe XD, XD CC, XDAdobe"XD" should not be spelled out as "Experience Design."

Adobe Creative Cloud Developer Brand Guide | 22 June 2018

Acronyms & abbreviations

Please follow the naming guidance on page 5 and 8 when referring to Adobe products. Do not use any additional abbreviations or acronyms to shorthand Adobe products. "CC" is used only as a version to the point products, it should not be used as an abbreviation for the Adobe Creative Cloud product as a whole.

For example:

USE

CCAdobe Creative Cloud

AIAdobe Illustrator CC

PSAdobe Photoshop CC

z K

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