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Mascull Bill: Business Vocabulary in Use – Intermediate. Emmerson
Business Vocabulary jn Use
Business. Vocabulary jn. Use. Elementary to. Pre-intermediate. Bill AAaSCUll ? CAMBRIDGE. • ^. • 1 * * » ^ W » *. ?:? UNIVERSITY PRESS
Business Vocabulary Intermediate
978-0-521-74862-9 - Business Vocabulary in Use Intermediate. Bill Mascull Second edition 2010 ... ISBN 978-0-521-74862-9 Edition with Answers and CD-ROM.
Untitled
This second edition of Business Vocabulary in Use Elementary to Pre-intermediate is available in two versions. You can use the book either on its own or
Business Vocabulary Advanced
In this second edition of Business Vocabulary in Use Advanced explicit reference is made to the business material in the Cambridge International Corpus (CIC) –
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Who is this book for? Business Vocabulary in Use is designed to help intermediate and upper-intermediate learners of business English improve their business
Class contents and exam requirements
MCCARTHY/O'DELL English Vocabulary in Use: Upper-Intermediate-2nd Edition
Business Vocabulary
Second Edition 2010 ISBN 978-0-521-74923-7 Edition with Answers and CD-ROM ... Business Vocabulary in Use Elementary to Pre-intermediate. Contents.
Business Vocabulary in Use
Who is this book for? Business Vocabulary in Use is designed to help intermediate and upper-intermediate learners of business English improve their business
Business Vocabulary In Use
Who is this book for? Business Vocabulary in Use is designed to help intermediate and upper-intermediate learners of business English improve their business
CAMBRIDGE UNIVERSITY PRESS
The Edinburgh Building, Cambridge CB2 2RU, UK
40 West 20th Street, New York, NY 100114211, USA
477 Williamstown Road, Port Melbourne,
VIC3207, Australia
Ruiz de
Alarc6n
13, 28014 Madrid, Spain
Dock House, The Waterfront, Cape Town 8001, South AfricaO Cambridge University Press 2002
This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press.First published 2002
Second printing 2002
Third printing 2002
Printed in Italy by
G. Canale & C.
Typeface Sabon 10113pt. System QuarkXPressB [GECKO LID] A catalogue record for this book is available from the British LibraryISBN 0 521 77529 9
Contents
INTRODUCTION
JOBS, PEOPLE AND
ORGANIZATIONS
0 Work and jobs
A What do you do?
B Word combinations with 'work'
C Types of job and types of work
Ways of working
A Old and new ways
B Nice work if you can get it
C Nature of work
m Recruitment and selectionA Recruitment
B Applying for a job
C Selection procedures
m Skills and qualificationsA Education and training
B Skilled and unskilled
C The right person
Pay and benefits
A Wages, salary and benefits
B Compensation l
C Compensation 2
m People and workplacesA Employees and management
B Management and administration
C Labour
D Personnel and human resources
0 The career ladder
A A job for life
B A job for now
C In-house staff or freelancers?
D Losing your job
m Problems at workA Health and safety
B Bullying and harassment
C Discrimination
Managers, executives
and directorsA Managers and executives: UK
B Managers and executives: US
m Businesspeople and business leadersA Businesspeople and entrepreneurs
B Leaders and leadership
C Magnates, moguls and tycoons
m Organizations 1A Business and businesses
B Commerce
C Enterprise
D Word combinations with 'enterprise'
m Organizations 2A Self-employed people and
B Limited liability
C Mutuals
D Non-profit organizations
PRODUCTION
m Manufacturing and servicesA Industry
B Manufacturing and services
C Countries and their industries
m The development processA Market research
B Development and launch
Business Vocabulary in Use
m Innovation and inventionA Innovation and invention
B Research and technology
C Patents and intellectual property
(g Making thingsA Products
B Mass production
C Capacity and output
m Materials and suppliersA Inputs
B Suppliers and outsourcing
C Just-in-time
m Business philosophiesA Total quality management
B Continuous improvement
C Benchmarking
D Business process re-engineering
MARKETING
m Buyers, sellers and the marketA Customers and clients
B Buyers and sellers
C The market
D Word combinations with 'market'
m Markets and competitorsA Companies and markets
B More word combinations with 'market'
C Competitors and competition
m Marketing and market orientationA Marketing
B The four PS
C Market orientation
Products and brands 5 2
A Word combinations with 'product'
B Goods
C Brands and branding
a PriceA Pricing
B Word combinations with 'price'
C Upmarket and downmarket
D Mass markets and niches
m PlaceA Distribution: wholesalers, retailers
and customersB Shops
C Direct marketing
B Promotion
A Advertising
B The sales force
C Promotional activities
m The lnternet and e-commerceA The Internet
B Clicks-and-mortar
C B2B, B2C and B2G
MONEY m Sales and costsA Sales l
B Sales 2
C Costs
D Margins and mark-ups
m Profitability and unprofitabilityA Profitable and unprofitable products
B Budgets and expenditure
C Economies of scale and the learning
curve4 Business Vocabulary in Use
m Getting paidA Shipping and billing
B Trade credit
C Accounts
m Assets, liabilities and the balance sheetA Assets
B Depreciation
C Liabilities
D Balance sheet
m The bottom lineA Accounts
B Results
m Share capital and debtA Capital
B Share capital
C Loan capital
D Security
E Leverage
m Success and failureA Cash mountains and surpluses
B Debt and debt problems
C Turnarounds and bailouts
D Bankruptcy
m Mergers, takeovers and sel l-offsA Stakes and joint ventures
B Mergers and takeovers
C Conglomerates
FINANCE AND THE ECONOMY
B Personal finance 7 8
A Traditional banking
B New ways of banking
C Personal investing
m Financial centresA Financial centres
B Stock markets
C Other financial markets
D Derivatives
m TradingA Market indexes
B Market activity: good times ...
C ... and bad times
a Indicators 1A Finance and economics
B Inflation and unemployment
C Trade
D Growth and GDP
EE) Indicators 2
A Going up
B Going down
C Peaks and troughs
D Boom and bust
DOING THE RIGHT THING
Wrongdoing and corruption 88
A Wrongdoing
B Bribery and corruption
C Fraud and embezzlement
m EthicsA Code of ethics
B Ethical standards
C Ethical investment
PERSONAL SKILLS
m Time and time management 92A Timeframes and schedules
B Projects and project management
C Time tips
Business Vocabulary in Use 5
m Stress and stress managementA When work is stimulating
B When stimulation turns to stress
C Downshifting
m Leadership and management stylesA Leadership
B Modern management styles
C Empowerment
CULTURE
m Business across cultures 1A Cultures and culture
B Distance and familiarity
m Business across cultures 2A Names
B Business cards
C Dress
m Business across cultures 3A Entertainment and hospitality
B Time
C Cross-cultural communication
TELEPHONE, FAX AND EMAlL
Telephoning
l : phones and numbersA Telephones and beyond
B Phone, call and ring
C Numbers
D Doing things over the phone
m Telephoning2: getting through
A Phoning scenario
B Asking to speak to someone 1
C Voicemail
Telephoning 3: messages 108
A Asking to speak to someone 2
B Giving and taking messages
C Spelling names
D Taking messages: checking information
m Telephoning4: arrangements
A Making arrangements
B Closing the conversation
C Changing arrangements
a FaxesA Sending faxes
B Fax layout
C Receiving faxes
A Email
B Email expressions
C Email abbreviations
BUSINESS SKILLS
m Meetings 1: types of meetingA Word combinations with 'meeting'
B Types of meeting
C How was the meeting?
m Meetings 2: the role of the chairpersonA Before the meeting
B During the meeting
C Follow-up
Meetings 3: points of view
A Opening the meeting
B Inviting people to speak
C Making your point
6 Business Vocabulary in Use
m Meetings 4: agreement and disagreement 122A Discussion without argument?
B Agreeing
C Disagreeing
m Meetings 5: discussion techniques 124A Hedging
B Checking understanding, interrupting,
referring backC Agreement, consensus or compromise?
D Concluding
Presentations 1 : preparation
and introductionA Types of presentation
B Dos and don'ts: preparation
C Key phrases: introduction
m Presentations 2: main partA Dos and don'ts: timing
B Dos and don'ts: voice
C Rapport with the audience
D Key phrases: main part
m Presentations 3: closing and questionsA Dos and don'ts: body language
B Visual aids
C Key phrases: closing and dealing with
questions m Negotiations 1 : situations and negotiators 132A Types of negotiation
B Word combinations with 'negotiations'
C Bargaining
(g Negotiations 2: preparing 134A Preparing to negotiate
B Negotiating scenario
C Negotiating styles
m Negotiations 3: furthering negotiationsA Win-win
B Probing
C Proposal and counter-proposal
D Trade-offs
m Negotiations 4: difficultiesA Confrontation
B Confrontational negotiating tactics
C Dealing with problems
m Negotiations 5: reaching agreementA Deadlock and mediators
B Agreements and contracts
C Checking the deal
Answer key
IndexBusiness Vocabulary in Use 7
Who is this book for?
Business Vocabulary in Use is designed to help intermediate and upper-intermediate learners of business English improve their business vocabulary. It is for people studying English before they start work and for those already working who needEnglish in their job.
Apart from improving your business vocabulary, the book also helps you to develop the language needed for important business communication skills. You can use the book on your own for self-study, or with a teacher in the classroom, one-to-one or in groups.How is the book organised?
The book has 66 two-page units.
The first
46 of these units are thematic and look at the vocabulary of business areas such
as people, organisations, production, marketing, finance and business-related economics.The other
20 units focus on the language of skills you need in business, such as those
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