[PDF] Remembering shopping experiences: The Shopping Experience

View - Download Remembering shopping experiences: The Shopping Experience

Previous PDF

Next PDF

>G A/, ?H@yjkRN3kR ?iiTb,ff?HXb+B2M+2f?H@yjkRN3kR am#KBii2/ QM RN Jv kykR >GBb KmHiB@/Bb+BTHBM`v QT2M ++2bb `+?Bp2 7Q` i?2 /2TQbBi M/ /Bbb2KBMiBQM Q7 b+B@

2MiB}+ `2b2`+? /Q+mK2Mib- r?2i?2` i?2v `2 Tm#@

HBb?2/ Q` MQiX h?2 /Q+mK2Mib Kv +QK2 7`QK

i2+?BM; M/ `2b2`+? BMbiBimiBQMb BM 6`M+2 Q` #`Q/- Q` 7`QK Tm#HB+ Q` T`Bpi2 `2b2`+? +2Mi2`bX /2biBMû2 m /ûT¬i 2i ¨ H /BzmbBQM /2 /Q+mK2Mib b+B2MiB}[m2b /2 MBp2m `2+?2`+?2- Tm#HBûb Qm MQM-

Tm#HB+b Qm T`BpûbX

_2K2K#2`BM; b?QTTBM; 2tT2`B2M+2b, h?2 a?QTTBM;

1tT2`B2M+2 J2KQ`v a+H2

hQ +Bi2 i?Bb p2`bBQM, JB+?2H 6H+M/DB- LBM E`2vX _2K2K#2`BM; b?QTTBM; 2tT2`B2M+2b, h?2 a?QTTBM; 1tT2`B2M+2 J2KQ`v a+H2X CQm`MH Q7 "mbBM2bb _2b2`+?- kyky- Ryd- TTXkdN@k3NX RyXRyRefDXD#mb`2bXkyR3XRyXyjNX ?H@ yjkRN3kR Remembering shopping experiences: The Shopping Experience Memory Scale

Nina Krey

four dimensions

Keywords: Shopping experience

2 later.

Since Holbrook

the memory of 3 measurement tool, 2 2.1 Numerous definitions of an experience prevail in the literature, which is fragmented , & Kuehnl, 4 specific situation, which induces reactions (Gentile [Please insert Table 1 about here] 5 praxeological, behavioral) describes actions and activities tak post 2.2 6 In cognitive psychology, memory is the process which encodes, stores, and retrieves Every act of remembering involves a reconstruction of information, and this process (Braun

Gilbert, & Wilson, 2005). As a

Nenycz

7 Schacter, 2001) and are subject to natural biases (Bartlett, 1932) as well as refers to the degree to which the experience described in the & Robins, 2007, p. 394), is similar to 8 One major challenge is measuring an experience and, more importantly, the memory experiences more experience (Kahneman, 1994). Neverth 3 Verhoef et al. (2009) invite researchers to develop a scale that measures 9 of

Table 2 presents an

3.1 Study 1: Initial item generation

Study 1 utilizes literature review

10 to measurement t

3.1.1. Methodology

Upon review

recent shopping trip, specific stores visited during the trip, and overall perception Please take a few moments to remember your shopping experience, then, when you 1

1 The companies involved in this

11 recruited at the different stores for fa

3.1.2. Results

Even though respondents had the option to report positive and negative retail

I felt a bit uncomfortable when I

During my shopping

12 experience, I felt very comfortableA panel of n 3.2 The second study involves initial purification of scale items by identifying the 3.2.1

Principal component analysis (PCA) with Oblimin

13 deletion (Hair, Black, Babin, & Anderson, 2010 3.2.2 In line with memory and experience scales, the four factors are attraction to a value below 0.70 for one dimension. 3.3

The four

14 3.3.1 PCA with Oblimin rotation reports no factor loading below 0.50, 3.3.2

Final EFA results include

3.4 The purpose of study 4 is the validation of the underlying structure of memory of 15 research purposes. To ensure respondents answered surveys based on the same shopping 3. 3.4.2 Factor loadings, composite reliability (C.R.), and average variance extract 3.4.3 Nomological validity results if the relationship between SEMS dimension 16 parsimonious Park et al. (2010) 3.4.4

To further

3.4.5

Repeated measures ANOVA and p

17 brand attachment over time. 3.5 18 The sample consists of American consumers recruited by a panel data company. In

3.5.1. Construct validity results

As in

2 is 118.86 (df=71). The CFI, TLI, and NFI are 0.98, 0.98, and 0.96,

3.5.2. Nomological validity

Nomol =0.88) adapted from Oliver=0.83) 19 dimensions are related to both constructs included in the assessment, the overall pattern 4 4.1 developing the four 4.2

The major theoretical contribution of this

20 and two commonly applied outcome measures in experience research 21
customer will remember 4.3 The acilitate the memory salesperson. This finding confirms the importance of the social dimension of SEMS. The ions, but also needs to make them feel special

However, retailers should be careful.

22
which can lead to negative con 4.4 As 23
retailer the entire purchase journey by focusing on individual touchpoints. 24
However, additional factors apart from memory might contribute to customer attitudes and 25

References

Alba, J. W., & Williams E. F. (2013). Pleasure principles: A review of research on hedonic

Journal of Consumer Psychology, 23(1), 218.

Recherche et Applications en Marketing, 28(3), 84

113.

Consumers. New York: McGraw

Journal of Mathematical Psychology, 55, 2535.

Journal of Consumer Research, (4), 644

Journal of

, 16(1), 7494. Remembering: A study in experimental and social psychology,

Journal of Consumer Psychology, 1(1), 5382.

Journal of Marketing, 73(3), 5268.

26

Braun, K. A. (1999). PostJournal of

(4), 319334. https://doi.org/10.1086/209542.

J, 46(1), 5772.

What is autobiographical memory?

The Service Industries Journal

(5340.

Journal of Service Manage(5), 884913.

Structural Equation Modeling: A Mu(2), 272300.

Journal of Marketin, 16(1), 6473.

Journal of

(10), 10461052.

MSI Working Paper, 15121.

Journal of Retailing, 89(4), 460466.

27
Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology. New York: Wider than the sky: The phenomenal gift of consciousness. E

Management &

, 79

Journal of Marketing Research, 18(1), 39

European

Management Journal, 25(5), 395410.

Journal of Marketing Research,

25(2), 186192.

Journal of Reta, 85(1), 114.

Multivariate data analysis.

th

Journal of Consumer Research, 9(2), 132140.

28

Journal of the Academy of Marketing

, 43(5), 125

Journal

, 117(4), 371376

Journal of Institutional

, 1836.

Thinking Fast and Slow. New York:

Journal of

(8), 813824.

Journal of Business Research, 77, 14

International Journal of Management Reviews, 20(2), 433456. International Journal of Research in Marketing, , 324335. 29
Lau

Journal of Business Research, 73, 18.

eshopping: Development of a scale. International Journal of Retail & Distribution , 45(1), 2039.

Journal of Marketing, 80, 6996.

Journal of Business Research, 66(7), 823

An approach to environmental psychology

Journal of Retailing and Consumer Services, 21, 314326.

Psychological Science, 16(8), 626

630.

Journal of Business Research, 66(2),

Psychometric theory. New York: McGraw

30

Oliver, R. L. (

Journal of Marketing Research, 17(4), 460469.

. Journal of Business Research, 64(2), 150156.

Journal of Market, 74(6), 117.

Journal of

, 18, 471475. ဨtail performance. International Journal of , 39(10), 742758.

The experience economy: Work is theatre and every

. Boston: Harvard Business School Press.

Plassmann,

Journal of Marketing Research, 52(4),

435.
31
Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., & Stewart, D.

Journal of Retailing, 85(1), 1530.

Punj, G. N., & Stewart, D. W. (1983). An interaction framework of consumer decision

Journal of Consumer Research,10, 181196.

Rauschnabel, P.A., Krey, N., Babin, B. J., & Ivens, B. S. (2016). Brand management in

Journal of

(8), 30773086.

Robinson, E., Blissett, J., & Higgs, S. (201

Journal of the American Dietetic

Association, 111, 15431548.

Robinson, M. D., & Clore, G. L. (2002).

Journal of Personality and Social

(1), 215. Roederer C. (2012). A contribution to conceptualizing the consumption experience:

Recherche and

, 27(3), 895. Rubin, D. C., Schrauf, R. W., & Greenberg, D. L. (2003). Belief and recollection of

Memory & Cognition, 31(6), 887901.

SchacterThe seven sins of memory: How the mind forgets and remembers. Experiential Marketing. New York: Library of Congress Cataloguing 32

Spiggle, S. (1994). Analysis and interpre

Journal of Consumer Research, 21(3), 491503. https://www.jstor.org/stable/2489688.

PLoS One, 12(4): e0176624.

Memory, 15(4), 390411.

Current

, (6), 430436.

Psychological Review, 64(1), 4960.

Journal of Retailing, 85(1)41.

Psychological

, 14(5), 52052

Tables

Table 1

Authors Context Dimensions Scale Item reduction based on: Factor extraction and validation

Experts Consumer

interviews

Consumer

ratings Schmitt (1999) Conceptual article Sensory (sense), affective (feel), cognitive (think), physical (act), social-identity (relate)

Gentile et al. (2007) Study on several

widely-known brands

Sensorial, pragmatic, relational,

emotional, cognitive, lifestyle (EFA), Italy Verhoef et al. (2009) Conceptual article Cognitive, affective, emotional, social, physical

Brakus et al. (2009) Empirical study on a

variety of brands

Sensations, feelings, cognitions,

behavioral (EFA), U.S.

Study 2: N=193 students (EFA/

CFA), U.S.

Study 3: N=150 consumers

(EFA/CFA), U.S.

Study 4: N=144 consumers

(EFA), U.S.

Pentina et al. (2011) Online shopping

experience

Sensorial, cognitive, emotional,

pragmatic, relational

Roederer (2012) Qualitative study on a

variety of consumption experiences

Hedonico-sensorial,

praxeological, rhetorical, temporal

Michaud-Trévinal &

Stenger (2014)

Qualitative study on

online shopping experience

Physical, ideological, pragmatic,

social 34

De Keyser, Lemon,

Keiningham, &

Klaus, (2015)

Conceptual article Cognitive, emotional, sensorial, physical, behavioral

Brun et al. (2017) Empirical study on

physical/online banking experience and travel agency experience

Cognitive, affective, sensory,

behavioral, social consumers (EFA/CFA/SEM),

Canada

Bustamante &

Rubio (2017)

Empirical study on

customer experience in physical retail environments

Social, cognitive, affective,

(EFA, CFA/SEM) Spain

Current Study Empirical study on

shopping experience memory in differentquotesdbs_dbs19.pdfusesText_25

[PDF] according to research most adults base their work related ethical decisions on

[PDF] according to research on gender dysphoria

[PDF] accords de guitare

[PDF] accords de guitare pdf

[PDF] accords de la gamme de do majeur piano

[PDF] accords guitare

[PDF] accords jazz guitare pdf

[PDF] account assure charge victoria's secret

[PDF] account assure comenity bank

[PDF] account assure debt cancellation

[PDF] account assure login

[PDF] account assure meijer

[PDF] account assure soft goods victoria secret

[PDF] account assure victoria's secret cancellation

[PDF] account assure victoria's secret customer service