[PDF] IKEA Teaches Everything You Need to Know About Airline Retail

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Issued 21 May 2019

IKEA Teaches Everything About Airline Retail IdeaWorksCompany.com LLC © 2019 Page 1

IKEA Teaches Everything You Need to Know

About Airline Retail

Merchandising methods used by this global retailer can be found at AirAsia, Air New Zealand, Allegiant, easyJet, Ryanair, and Scoot.

Contents

I confess, we still use this chipped bowl from IKEA .......................................................................... 4

´7R ŃUHMPH M NHPPHU HYHU\GM\ OLIH IRU POH PMQ\ SHRSOHµ................................................................... 4

+HÓA NHJLQV M VORSSHU·V PUMQVLPLRQ PR M RHOO-designed experience.................................................. 5

Encourage consumers to be curious, relaxed, and feel well served .............................................. 7

If it works for IKEA, it can work for you too ..................................................................................... 9

Know and value the power of food ..................................................................................................... 12

Know your customers and know who you are ................................................................................ 13

Disclaimer: IdeaWorksCompany makes every effort to ensure the quality of the information in this

report. Before relying on the information, readers should obtain any appropriate professional advice

relevant to their particular circumstances. Neither IdeaWorksCompany nor CarTrawler guarantee, or assume any legal liability or responsibility for, the accuracy, currency or completeness of the information.

The free distribution of this report

is made possible through the sponsorship of CarTrawler. FMU7UMROHU LV POH RRUOG·V OHMGLQJ %2% PUMYHO PHŃOQRORJ\ SOMPIRUPB HPV MRMUG-winning technology platform brings opportunities to life by creating global online marketplaces for its 4,000 travel

partners, 2,500 transport suppliers and one billion end customers. CarTrawler acts as a facilitator of

relationships by connecting in real time to every significant transport supplier globally. These include

car rental, on-demand and pre-booked taxis, shared shuttle services, bus and rail products.

FMU7UMROHU·V SMUPQHUV LQŃOXGH RYHU 100 MLUOLQHV D3 RI ROLŃO MUH LQ POH PRS 100 OMUJHVP JORNMOO\B

CarTrawler is private equity-backed by BC Partners and Insight Venture Partners. For more information visit: https://www.cartrawler.com

Issued by IdeaWorksCompany.com LLC

Shorewood, Wisconsin, USA

www.IdeaWorksCompany.com IKEA Teaches Everything About Airline Retail IdeaWorksCompany.com LLC © 2019 Page 2 IKEA Teaches Everything About Airline Retail IdeaWorksCompany.com LLC © 2019 Page 3

About Jay Sorensen, Writer of the Report

-M\ 6RUHQVHQ·V UHVHMUŃO MQG UHSRUPV OMYH PMGH OLP M OHMGLQJ MXPORULP\ RQ IUHTXHQP IO\HU programs and the ancillary revenue movement. He is a regular keynote speaker at the annual MEGA Event, spoke at IATA Passenger Services Symposiums in Abu Dhabi and Singapore, and has testified to the US Congress on ancillary revenue issues. His published works are relied upon by airline executives throughout the world and include first-ever guides on the topics of ancillary revenue and loyalty marketing. He was acknowledged by his peers when he received the Airline Industry Achievement Award at the MEGA Event in 2011. Mr. Sorensen is a veteran management professional with

35 years experience in product, partnership, and

marketing development. As president of the IdeaWorksCompany consulting firm, he has enhanced the generation of airline revenue, started loyalty programs and co-branded credit cards, developed products in the service sector, and helped start airlines and other travel companies. His career includes 13 years at Midwest Airlines where he was responsible for marketing, sales, customer service, product development, operations, planning, financial analysis and budgeting. His favorite activities are hiking, exploring and camping in US national parks with his family.

About Eric Lucas, Editor of the Report

Eric Lucas is an international travel, culture and natural history writer and editor whose work appears in Michelin travel guides, Alaska Airlines Beyond Magazine, Westways and numerous other publications. Founding editor of Midwest Airlines Magazine, he is the author of eight books, including the 2017 Michelin Alaska guide. Eric has followed and written about the travel industry for more than 25 years. He lives on San Juan Island, Washington, where he grows organic garlic, apples, beans and hay; visit him online at TrailNot4Sissies.com. Eric, at his favorite summer retreat, Steens Mountain, Oregon.

Jay, with son Aleksei and daughter

Annika, in North Cascades National

Park in Washington.

IKEA Teaches Everything About Airline Retail IdeaWorksCompany.com LLC © 2019 Page 4

IKEA Teaches Everything You Need to Know

About Airline Retail

I confess, we still use this chipped bowl from IKEA The telltale evidence is the image on this page. This IKEA bowl, marked on the reverse as style #18691 and made in Romania, survives in our kitchen cabinet with 3 undamaged siblings. My family has had them for more than a decade and they are routinely used for cereal, soup, and salad.

The staying power of these bowls says a lot

about the IKEA brand. We bought these at the IKEA in Chicago when our kids were aged 8 to 12. We enjoyed lunch in the VPRUH·V ŃMfé and the kids were fascinated by the escalator that ferried shopping carts from floor to floor; it was a grand day out. This memory (along with frugality) might be the reason why this chipped $1 bowl has received a reprieve from the dust bin.

There are larger and more recent purchases

in my home from other stores that GRQ·P

trigger nostalgia like this. IKEA OMV ŃOMQJHG VORSSLQJ IURP M ´OXQP MQG NX\µ H[HUŃLVH PR MQ

enjoyable journey. This creates a bond with customers far stronger than that realized by stores which merely sell ´stuff.µ There are powerful OHVVRQV PR NH OHMUQHG IURP H.($·V retail success and this report focuses on matching these to the business of airline merchandising. ´To create a better everyday life for the many peopleµ H.($ HPSOR\HHV RLOO UHŃRJQL]H POH MNRYH VHQPHQŃH MV POH ŃRPSMQ\·V PMQLIHVPRB 7OLV LV M globally recognized and admired brand with 422 stores in Asia, Australia, Europe, North America MQG 5XVVLM ROLŃO SRVPHG UHPMLO UHYHQXH RI ½38B8 NLOOLRQ IRU 2018B1 It·V RQH RI POH EXVLQHVVZRUOGquotesdbs_dbs50.pdfusesText_50

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