[PDF] concept screening and scoring

The goal of concept screening and scoring is to evaluate concepts before investing too much energy in detailed design work. Screening and scoring is about reducing many ideas into a smaller and more manageable set. The quality of ideas in the final set depends on the quality of ideas in the initial set.
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  • What is the concept scoring method?

    A concept scoring matrix is a much more useful in determining the best option when it comes to design and models.
    Each criterion is given a weight percentage based on there importance.
    The design with the higher score is the best option based on the created criteria.

  • What is the concept screening method?

    ?Concept Screening is a critical step in client's innovation process where we test multiple new product ideas developed in a concept board format.
    The objective is to understand and measure the potential of each concept in order to define the one(s) which should be further progressed in the process.

  • What is concept scoring useful for?

    The Concept Scoring solution is the ultimate consumer research solution for teams who need to assess more deeply a single concept or have several concepts (up to 5) they are deciding between and need help making strategic business decisions for investment and development.

  • What is concept scoring useful for?

    Concept Scoring
    The concept screening matrix helped combine each team members ideas and concepts in order to come up with two designs to continue with which were both better than the original team design.
    The was determined by comparing each individual design and the team design to the reference AEV through symbols.

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