[PDF] Lecture 9 Concept selection.pdf





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Lecture 9 Concept selection.pdf

Concept selection is a process of: selecting one or more concepts for further investigation ... Concept selection: Overview of methodology.

Concept selection

Lecture 9

Andrea Schiffauerova, PhD.

INSE 6411Product Design Theory and Methodology

Textbook -Chapter 8

CONCEPT SELECTION

3

Concept selection

‡Concept selection is a process of:

concepts testing or development ‡All concepts at this phase satisfy the key customer needs, but only one (or more) can be pursued further ‡The designs are still abstract, which makes the decision making difficult ‡The main objective is not to select a concept, but to develop a concept 4

Concept selection: Overview of methodology

‡Two-stage concept selection methodology:

xA quick, approximate evaluation aimed at producing a few viable alternatives xFor a small number of concepts with simple decision making only concept screening will be sufficient xMore careful analysis in order to choose the most promising single concept ‡Both stages use a selection matrix in order to 5

Concept Development Funnel

concept generation concept screening concept scoring concept testing 7

Concept Selection Example:

Prefilled Syringe

8

Concept Screening

‡Often called Pugh Concept Selection

‡The purpose:

‡Five Steps:

1.Prepare the selection matrix

2.Rate the concepts

3.Rank the concepts

4.Combine and improve the concepts

5.Select one or more concepts

9

Concept Screening

‡Step 1: Prepare the selection matrix

xThe same level of detail xGraphical and/or textual representation 10

Concept Screening

‡Step 1: Prepare the selection matrix

xConsider use of primary customerneeds xConsider use of enterpriseneeds (price, manufacturability, etc.) xChoose criteria that differentiate your concepts xList criteria of similar importance xDo not list unimportant criteria 12

Concept Screening

‡Step 1: Prepare the selection matrix

xCould be industry standard, best-in-class benchmark, top seller, an early concept, a new concept or one of the considered concepts xPick a reference that will allow you to differentiateyour concepts 13

Concept Screening

‡Step 2: Rate the concepts

x͞better than" (н) x͞same as" (0) x͞worse than" (-) 14

Concept Screening

‡Step 3: Rank the concepts

15

Concept Screening

‡Step 4: Combine and improve the concepts

by one bad feature? Can a minor modification improve the overall concept while remaining distinct from the other concepts? 16

Concept Screening

‡Step 4: Combine and improve the concepts

17

CONCEPT VARIANTS

SELECTION

CRITERIAABCDEFGREF.

Ease of Handling0000quotesdbs_dbs6.pdfusesText_11

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