[PDF] Centre de Recherche en Sciences de Gestion (CEREGE)

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Director

Benjamain Dreveton (Poitiers)

Assistant Director

Guillaume Delalieux (La Rochelle)

Phd students

Digitalization

Sustainable development

Corpora

t e social r esponsibilitySocietal challenges

Digital economy

Study the links between

internet development and the production of new services, media and organizations. It also traditional industries and consumer practices are evolving in this context.

E-Marketing

Analyze and develop

tools enabling companies to identify new sources of value through digital technology.

Understanding of uses

and new business models.

Cultural industry

Study of the challenges

by digital technology. Sustainable development

Facilitate interdisciplinary

dialogue on issues related to sustainable development.

Companies social

responsabilities

Analyze of businesses

performance to integrate economic, societal and environmental concerns in order to anticipate the evolution of norms and values associated with the shift towards social responsibility.Centre de Recherche en Sciences de Gestion (CEREGE)

CEREGE is a Hosting Team 1722 co-accredited

University of Poitiers and La Rochelle Université.

This multidisciplinary research team in social

sciences welcomes, encourages and follows the sciences.

The team at la Rochelle Université focuses on

sustainable development and the digital sector.Discipline

Management

Stephane Peneaud Design Graphique, communication Photo credit: La Rochelle Université - Jean-François Augé, CEREGE

Training

CONTACT

Centre de Recherche

en Sciences de Gestion +33 (0)5 46 50 76 00
direction-cerege@univ-lr.fr

Centre de Recherche en

MASTER

BUSINESS ADMINISTRATION

programme Digital marketing

SALES MARKETING

programme Hospitality and Tourism management

TOURISM

programme Intelligence of Information Systems

INFORMATION SYSTEMS MANAGEMENT

Research Network

The CEREGE collaborates with several research units, within La Rochelle University and at the level of the Leonardo

da Vinci COMUE, and belongs to numerous networks that promote research and exchanges between researchers.

The laboratory is a member of the Association Information et Management (AIM), which deals with information

systems, of the Association Internationale de Management Stratégique (AIMS), which deals with all organisational

processes, of the Association Francophone de Recherche sur l'Économie du Numérique (AFREN), the European

Association for Organisation Theory (EGOS) which aims to advance theoretical and/or empirical knowledge about

organisations, the French Marketing Association, the International Association for Research in Public Management

applications.

Partnerships

Collaborations

CEREGE is associated with several

companies in the region on research projects of common interest.

Its researchers also collaborate regularly with

museums in the Poitou-Charentes region. Their work is carried out with the support of the Ministry of Culture and Communication and the Regional Directorate of

Finally, members of the team work with Vigeo, the

leading European expert in the societal rating of companies and organizations.

Expertise

Achievements

As part of a partnership with a private

company, CEREGE focused on the digital relationship in Btb. He was able to propose a recommendation for a service computer lab and the marketing approach.

Recently, the group of researchers has also

studied the impact of online uses on the reputation of cultural content.

In november 2014, CEREGE also organized

a multidisciplinary workshop on the digital economy and innovation in partnership with the Labex ICCA (Cultural Industries and

Artistic Creation) and the General Council of

Charente-Maritime.

AND MANAGEMENT

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