[PDF] consumer decision making process 7 steps

Consumer Decision-Making Process
  • Need recognition.
  • Search for Information.
  • Pre-purchase evaluation of alternatives.
  • Purchase.
  • Consumption.
  • Post-purchase evaluation.
  • Divestment.
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  • What is the 7 O approach in consumer behavior?

    7 O's Framework for Consumer Behavior
    Similarly, demographic factors enable the understanding of consumers age, income, sex, education, and occupation.
    Object – What does the Consumer Buy?: It determines the product proposition which the consumer purchases, i.e. the brand, product or product form.

  • What is customer decision making process?

    What is the consumer decision making process.
    The consumer decision-making process involves five basic steps.
    This is the process by which consumers evaluate making a purchasing decision.
    The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

  • What are the 8 consumer decision making process?

    Need recognition (awareness) The need recognition stage of the consumer decision making process starts when a consumer realizes a need. Search for information (research) Evaluation of alternatives (consideration) Purchasing decision (conversion) Post-purchase evaluation (re-purchase)

  • What are the 8 consumer decision making process?

    The buyer decision process also called the consumer decision process, is a five-step process through which customers decide if they want to make a purchase or not.
    The steps are need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

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