[PDF] Strategic Human Resource Management & Euro Dis

Why did the management of Euro Disney have difficulties?

The management of Euro Disney had difficulties due to cultural and lack of understanding of the French culture. Operational errors that easily could have been avoided accounted for more troubles than were expected in the Euro Disney.

Why did Euro-Disneyland not identify cultural differences?

By not identifying certain cultural differences, Euro Disneyland created an environment that was not acceptable by the European culture itself. Cultural differences between the US and France have been ignored by Disney. One of the themes of Euro-Disneyland was American.

What can we learn from the Euro Disneyland case?

In case, some mistakes were obviously shown in the result. We can learn several lessons from this Euro Disneyland case. As we plan, we should always have concrete business planning before deciding on the actual process of the project, applying all the potential needs and understanding cultural differences.

Is Euro Disney cultural imperialism?

Some of the associations and the media in France have expressed cruel criticisms condemning the risk of cultural imperialism by Euro Disney. Appearance of Americanized Disneyland in Europe would encourage damaging American brand of consumerism. For some others, Euro Disney became the symbol of America and even of anti-American parties.