[PDF] EVOLUTION OF FASHION AND ITS EFFECT ON FABRICS

How did the fashion industry perform in June 2020?

June 2020, compared to the same period in 2019, according to McKinsey. Sales of mid-priced fashion brands were down 35 percent, with EBITA down 21 percentage points in the same period, while discount players experienced a 36 percent decline in sales, struggling under mountains of unsold inventory.

How often do things go wrong in fashion?

80 The State of Fashion 2021 experts in mid-2020 to gauge just how frequently things go wrong. Their responses were surprising: Manufacturers can expect disruptions lasting one to two months to occur every 3.7 years on average, and those dragging on for two months or longer happen roughly every five years.

When will fashion be back to pre-crisis levels?

A full recovery of global fashion sales to pre-crisis levels will not come until the third quarter of 2022 at the earliest, according to McKinsey’s Fashion Scenarios.23Indeed, fashion is expected to be among the slowest-recovering discretionary spend categories. “Undoubtedly the apparel market has shrunk in 2020.

What happened to fashion company valuations in 2020?

Average fashion company market capitalisations were at their lowest point in March 2020, with valuations 38 percent below their December 2019 levels. However, valuations have since started to slowly recover, and by October 23, 2020 they were down only 13 percent in comparison to December 2019.