[PDF] The credibility of social media beauty gurus in young millennials

How does the beauty industry affect women?

It has been found that overall the beauty industry has a negative effect on a woman’s self-esteem, body image, and perception of beauty. By using upward comparisons, women are constantly comparing themselves to standards of beauty that society shows to them.

Do cosmetics influence women's body image?

The results of this study confirmed that “facial cosmetics, as typically self applied, influence both social perceptions of college women’s physical attractiveness and the women’s own self-perceptions (i.e. body image)” (Cash et al., 1989, p. 353).

Do different levels of self-esteem influence beliefs and behaviors associated with cosmetics?

After performing regression analysis on the TSBI scale with relation to individual differences in respondent’s cosmetic uses, there were no differential effects on responses found for varying levels of self-esteem. This suggests that varying levels of self-esteem may not influence beliefs, attitudes, and behaviors associated with cosmetics.

Why are there so many ads promoting a beautiful image?

There are thousands of advertisements that promote this elusive beautiful image to women of all ages, shapes, and sizes. By placing photo-shopped and computer-enhanced models in advertisements, society has built up impossible standards of beauty, which has led to feelings of inadequacy among women.