[PDF] Is the Analysis of Huawei International Marketing Strategy?

Is Huawei the largest enterprise in China's Telecommunications Industry?

But in 2016 it has become the largest enterprise with annual sales revenue of 520 billion yuan in China's telecommunications industry. A global sales and service network provided by Huawei shows that it has continuously made major breakthroughs in overseas markets, and now is continuing to expand its business all around the world.

What is the market positioning of Huawei?

Article 29, the market positioning of HUAWEI is the industry's best equipment suppliers. Market position is the core objective of marketing. We are not satisfied with the overall sales growth, we must know the company for each of the leading products in the market share is much, should achieve much.

Is Huawei considering its own brand and OEM way?

Huawei has been considering its own brand and OEM way in parallel. In the early stages of international market development, Huawei set up a joint venture in Russia and sold the brands owned by both parties, but at that time, it mainly adopted its own brand approach.

Is Huawei still facing a difficult problem?

Today, Huawei is still facing a difficult problem. Although Huawei's overseas listing has basically no suspense, but most of the money listed in the market will be used for Huawei's overseas market extension.