Show me the data! Getting data out of Adobe Analytics PDF

Package RSiteCatalyst

5 nov. 2019 Title R Client for Adobe Analytics API V1.4. Version 1.4.16. Date 2019-11-04 ... Get calculated metrics for the specified report suites.

Oracle® Retail Data Warehouse

16 avr. 2008 Oracle® Retail Data Warehouse User Guide Release 13.0 ... For example

AD0-E202 Adobe Analytics Business Practitioner Exam Guide

digital analytics metrics and dimensions understands the business value of web technologies

Analytics Help and Reference

Which Adobe Analytics Tool Should I Use? Add Data Warehouse user group. ... calculation to perform with the value in the classification metric field.

Custom Adobe Analytics Training

Adobe Workspace: Pulling together segments calculated metrics and visualisations in Workspace to deliver insight. 45 mins. Analytics Segments & Dashboard

Adobe Experience Cloud release notes - January 2019

26 mai 2021 Fixed an issue with calculated metrics returning errors when there ... change to calculated metrics will ... Reporting APIs data warehouse

Show me the data! Getting data out of Adobe Analytics

2018 Adobe Systems Incorporated. Data. Warehouse. Live Stream. Raw Data. Report API. Pre-Processing ... Segment/Calculated Metrics Compatibility.

Adobe Analytics Business Practitioner

How is the Analytics Business Practitioner Exam Structured? I can apply procedural concepts to generate calculated and/or segmented metrics.

Installation and Porting Guide for the Analytics Module

data warehouse; customization and extension details; and procedures to Experience with MicroStrategy reports and metrics using MicroStrategy technology.

Statistical Data Warehouse Design Manual

Nevertheless the final result of calculating admin data based totals for turnover and employment within or outside the SBR is the same. As this tax information

Matt Kohl & Aaron Hadley, Customer Care

Customer Care Experience and Perspective

3 ~20%

EXPORT RELATED CASES

What options do I have to

1 | Evaluating Export Options

2 | Data Feeds & Live Stream

3 | Adobe Report Builder & Reporting API

4 | Q&A

Classifications (metadata)

Real-time Reports

(API)

Analytics

Reports

Data Feeds ZIP Data

Warehouse

Live Stream

Raw Data

Report API

Pre-ProcessingProcessing

Evaluating Options / ArchitectureQuestions Definitions © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7 The longer you wait for data to be processed, the more context rich it becomes Evaluating Options / Architecture QuestionsDefinitions © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 Evaluating Options / Architecture QuestionsDefinitions Immediacy / iˈmēdēəsē/ The quality of bringing one into direct and instant involvement with something, giving rise to a sense of urgency or excitement © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9 Consumability/ kənˈsoଲomˈəˈbilədē/ Possession of the means or skill to use or ingestEvaluating Options /

Architecture

QuestionsDefinitions

Consumability

Immediacy

Consumability

Immediacy

Live Stream

Consumability

Immediacy

Live Stream

RealtimeAPI

Consumability

Immediacy

Live Stream

RealtimeAPI

Evaluating Options / Architecture QuestionsDefinitions

Data Feed

Consumability

Immediacy

Live Stream

RealtimeAPI

Evaluating Options / Architecture QuestionsDefinitions

Data Feed

Data Warehouse

API/ARB

Quick Marketing Response

Monitoring traffic in near real time

Not as good:

Historical Exports

Populating BI Systems

A stream of partially-processed Analytics data within seconds of collection

Live Stream

Frequent/Repeated Requests

Dashboards

Not as good:

Bulk data exports

Historical backfills

Programmatic access to UI reports, including Real-time, standard, and Data Warehouse

Reporting API

Batched delivery of raw, clickstream data.

Data Feed

Good:

Bulk Exports

Integrating into other data sets

Custom processing (attribution)

Validation/Troubleshooting

Not as good:

Dashboards

No "Uniques" Limitations

Multiple Breakdowns

Large Data Sets (Reports)

Not as good:

Speed

Segment/Calculated Metrics Compatibility

Reports that display advanced data relationships from raw, granular-level data.

Data Warehouse

Scheduled Updates

Dashboards

Broad User Base/Ease of use

Not as good:

Bulk data exports

Historical backfills

Excel-Based add-on that integrates Adobe Analytics data directly into workbooks via the reporting API

Report Builder

1 | Evaluating Export Options

2 | Data Feeds & Live Stream

3 | Adobe Report Builder & Reporting API

4 | Q&A

DATA FEED

Search Engines

IDLookup Value

Browsers &

Types

IDLookup Value

Column Headers

IDLookup Value

Plugins

IDLookup Value

Country

IDLookup Value

Resolution

IDLookup Value

Events

IDLookup Value

Referrer Types

IDLookup Value

Hit Data

Data Feed

Columns

2018-02-16

Data Feed / ColumnsCon?gurations Delivery UI

Visitor Identification

2018-02-1616:30:51JS-1.8.1Mysite.com/productInfo10mycustomlink.comMy Custom Link0

2018-02-1616:32:22H.25.4Mysite.com/productDwnld11mydownloadlink.comMy DownloadLink0

Event Types

3/21/2018 13:41WJY123;Shiny Shoes;1;100.00;202=10.001,201,202=100

3/21/2018 15:21WKB456;Comfy Socks;10;15.00;202=5.001,201,202=50

3/21/2018 16:11WKQ789;Nice Shirt;1;25.00;202=5.001,201,202=50

3/21/2018 16:11WKQ789;Nice Shirt;1;25.00;202=5.001

Data Feed / ColumnsConfigurations Delivery UI

Orders

Configurations

3/21/2018 13:41:1211Homewww.mysite.com

3/21/2018 15:21:3421Homewww.mysite.com

3/21/2018 16:11:2531Productwww.mysite.com/p...

3/21/2018 16:11:4332Categorywww.mysite.com/c...

Data Feed / Columns Con?gurationsDelivery UI

Remove Escape Characters

3/21/2018 13:41:1211Homewww.mysite.com

3/21/2018 15:21:3421Homewww.mysite.com

3/21/2018 16:11:2531Productwww.mysite.com/p...

3/21/2018 16:11:4332Categorywww.mysite.com/c...

29
TAB Data Feed / Columns ConfigurationsDelivery UI

Remove Escape Characters

NEWLINE

© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30
If z x R d C #7 6 http If z x R d C #7 6 http If z x R d C #7 6 http If z x R d C #7 6 h?p If z R C x d#76 If z x R d C #7 6

3/21/2018 13:41:1211Homewww.mysite.com

3/21/2018 15:21:3421Home

3/21/2018 16:11:2531

Productwww.mysite.com/p...

3/21/2018 16:11:32Categorywww.mysite.com/c...

Offline

Visit

DAY 1DAY 2

User goes online

Buffered hits sent

Data Feed / Columns ConfigurationsDelivery UI

Late Arriving Hits

Data Feed Delivered

Offline

Visit

DAY 1DAY 2

User goes online

Buffered hits sent

Data Feed / Columns ConfigurationsDelivery UI

Late Arriving Hits

HISTORICALONGOING

Data Feed / Columns ConfigurationsDelivery UI

File Intervals

HISTORICALONGOING

Data Feed / Columns ConfigurationsDelivery UI

File Intervals

DailyHourly

HISTORICALONGOING

Data Feed / Columns ConfigurationsDelivery UI

File Intervals

Daily

File Consolidation

Hourly

HISTORICALONGOING

Data Feed / Columns ConfigurationsDelivery UI

File Intervals

Daily

File Consolidation

Backfill Hardware

Hourly

HISTORICALONGOING

Data Feed / Columns ConfigurationsDelivery UI

File Intervals

Daily

File Consolidation

Backfill Hardware

Hourly

Faster Processing

HISTORICALONGOING

Daily

File Consolidation

Backfill Hardware

Hourly

Data Feed / Columns ConfigurationsDelivery UI

File Intervals

Faster Processing

Quicker Recovery

Delivery

Setup:

Issues:Static (small)

Capacity related

Setup:

Issues:Static (varies)

Limited Support

Key Exchange

One-Step

Authentication

IP Restrictions

Concurrent Connections

Setup:

Issues:Dynamic

Region Support

User Interface

LIVE STREAM

Solution Access

Adobe ID

PRE-REQUISITES

Live Stream / SetupConnection Comparison

Create Application

Create Stream

Concurrent Connections

Visitor

12345678

Live Stream / Setup ConnectionComparison

Get Token:

curl -i-v "https://api.omniture.com/token" -u '[Application ID]:[Application Secret]' -d "grant_type=client_credentials"

Connect to Stream:

curl "[insert stream urlhere]" --header "Authorization: Bearer [paste token here]" --compressed

Live Stream / Setup ConnectionComparison

Live StreamData Feeds

Data

Individual HitsLarge Data Files

Time

Seconds*Hours

Format

JSONTAB

Delivery

ConstantlyPushedScheduled Push

Columns

300+900+

Filter

Row & Column FilterColumn Filter

Processed

Partially ProcessedFullyProcessed

Frequency

Real-Timeor Hit SmoothingHourly or Daily

Failover

Re-Connect:5 Minute BufferRe-Request Data File

Live Stream / Setup Connection Comparison

1 | Evaluating Export Options

2 | Data Feeds & Live Stream

3 | Adobe Report Builder & Reporting API

4 | Q&A

Ge?ing Started

Web Services Access Group

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[PDF] Show me the data! Getting data out of Adobe Analytics

Matt Kohl & Aaron Hadley, Customer Care

Customer Care Experience and Perspective

EXPORT RELATED CASES

What options do I have to

1 | Evaluating Export Options

2 | Data Feeds & Live Stream

3 | Adobe Report Builder & Reporting API

4 | Q&A

Classifications (metadata)

Real-time Reports

Analytics

Reports

Warehouse

Live Stream

Raw Data

Report API

Pre-ProcessingProcessing

Architecture

QuestionsDefinitions

Consumability

Immediacy

Consumability

Immediacy

Live Stream

Consumability

Immediacy

Live Stream

RealtimeAPI

Consumability

Immediacy

Live Stream

RealtimeAPI

Data Feed

Consumability

Immediacy

Live Stream

RealtimeAPI

Data Feed

Data Warehouse

API/ARB

Quick Marketing Response

Monitoring traffic in near real time

Not as good:

Historical Exports

Populating BI Systems

Live Stream

Frequent/Repeated Requests

Dashboards

Not as good:

Bulk data exports

Historical backfills

Reporting API

Batched delivery of raw, clickstream data.

Data Feed

Bulk Exports

Integrating into other data sets

Custom processing (attribution)

Validation/Troubleshooting

Not as good:

Dashboards

No "Uniques" Limitations

Multiple Breakdowns

Large Data Sets (Reports)

Not as good:

Speed

Segment/Calculated Metrics Compatibility

Data Warehouse

Scheduled Updates

Dashboards

Broad User Base/Ease of use

Not as good:

Bulk data exports

Historical backfills

Report Builder

1 | Evaluating Export Options

2 | Data Feeds & Live Stream

3 | Adobe Report Builder & Reporting API

4 | Q&A

DATA FEED

Quick Marketing Response

Monitoring traffic in near real time

Historical Exports

Populating BI Systems

Frequent/Repeated Requests

Dashboards

Bulk data exports

Historical backfills

Bulk Exports

Integrating into other data sets

Custom processing (attribution)

Validation/Troubleshooting

Dashboards

No "Uniques" Limitations

Multiple Breakdowns

Large Data Sets (Reports)

Speed

Segment/Calculated Metrics Compatibility

Scheduled Updates

Dashboards

Broad User Base/Ease of use

Bulk data exports

Historical backfills