[PDF] Social Life 2020 Harris Interactive

How much will influencer marketing cost in 2022?

In turn, influencer marketing—defined as that it will nearly double beyond its $8 billion value by 2022 (Business Insider, 2021). Just as with their favorite influencers (Sokolova & Kefi, 2020). consumers who already embrace the image or views of those influencers (Rakuten, 2019). 2019).

Is influencer marketing the future of fashion?

engagement rates among a large market of consumers (Hsu & Lin, 2020; Socialbakers, 2018). reputations involve fashion expertise (Klear, 2018). In turn, influencer marketing—defined as that it will nearly double beyond its $8 billion value by 2022 (Business Insider, 2021). Just as with their favorite influencers (Sokolova & Kefi, 2020).

Which age group is most likely to follow Instagram influencers?

This study found that younger individuals, those in the 18 to 24-year-old age group, are more likely to follow influencers on Instagram regardless of the circumstance. Overall, we did not find that the pandemic affected the