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THE COMPLETE ROADMAP TO

10K

Instagram

Followers

See More

TABLE OF CONTENTS

The Key that Unlocks 10K Followers

Understand Your Unique Power

Discover Your Target Audience

Change the Game With a Content Plan 10,000 People Will Believe In

Scheduling and Publishing Your Content

5 Instagram Habits That Will Boost Your Follower Count

I've Made it to 10,000K, Now What?3

10 12 16 24
40
53
66
- You Can Do This! - The Key to Gaining 10,000 Followers is Truly

Understanding Your Audience

- Take a Detour Around Fast-Results Fixes - Your Unique Power Worksheet - Your Target Audience Worksheet - Setting Up an Instagram for Business Account - Hi, My Name Is... - Creating an Engaging Instagram Bio Without Telling Your Life Story - Planning Content With the VALUE Framework - Your VALUE Framework Worksheet - Aim for Great Photo Quality and Composition - Stock Up On Photos and Graphics In Advance - Think of Your Instagram Feed as a Magazine - Step One: Upload Your Graphics - Step Two: Write Your Captions - Step Three: Choose Your Hashtags - Your Hashtag Research Worksheet - Create Your Community - Pay Attention to Instagram Analytics - Use Geotagging to Maximize Your Reach - Hop on Instagram Stories to Take Your Engagement to the Next Level - Encourage User-Generated Content to Build Amazing Relationships 3 can unlock features like the ‘link in Stories' as soon as you pass this milestone. Given that the only other opportunity for links is the link in your bio, the ability to link from Stories is huge! providers. When you reach 10,000 followers, you can post an Instagram Story and include a swipe-up link that allows your followers to go right to the website or product link immediately. Awesome, right? That swipe up link was a major game changer for Dawn Nicole

THE KEY THAT UNLOCKS 10K FOLLOWERS

The biggest thing that having over 10K

followers gives you is the “swipe up" @bydawnnicole 93.3K
feature in IG stories. This is pure gold for

Before that, Instagram rarely showed up as a

4

Instagram marketing strategy work.

For example, this number of followers is a reliable indicator of social Social proof is also sometimes called “informational social someone believes that because other people are doing or saying something, it must be correct. YOU GOTTA HAVE PROOF! must be somebody important and that people follow you for a reason. Therefore, they are more likely to follow you as well. The good news is, the higher your follower count is, the easier it is to gain followers. All it takes is a bit of strategy - and patience - to gain momentum. 5

Let's be honest for a moment: If you've

barely scratched the surface in your

Instagram marketing journey, getting

to 10,000 followers sounds completely overwhelming.

Just how long is this going to take?

Even getting to 100 followers on

a brand new account seems to

FOREVER. We promise, it doesn't

have to.

We get it, though, especially if you

look at top Instagram accounts with hundreds of thousands of followers

QUICK TIP

Struggling to Start Your

Brand New Account and

Get to Your First 100

followers? Try these tips!

Ask your family and

friends to follow your account and support you!

΍or prize

click that follow button. and buckets of likes, comments, and tags on each post while your own following is still modest - it's tough not to feel defeated before you begin! Well, we've got news for you: you're not alone in this! Some of our most successful Tailwind for Instagram members have been in your shoes, using trial and error, and lots of patience to grow their following. In fact, we've spoken to a dozen of these top-performing Instagram account owners who have been right where you are, and we're bringing their amazing insights to you throughout this ebook! @theplanetd 215K

You Can Do This!

6 You can DO this! It may take some time, some patience, and a few of the best tips and tricks we've got up our sleeves, but you are more than capable of growing your Instagram account into an authentic and meaningful following. That's why the crew at Tailwind put together this handy roadmap for you - to help guide and support you on your journey to 10,000 followers. We've included guideposts, helpful tools, and our best advice to help you reach your goal. We're also armed with fancy technical Instagram skills and lots of compliments (did we mention you look fabulous today ?) Just stick with us, and we'll hand you the keys to the kingdom. Speaking of keys, there's an important one that you'll need to align your Instagram content with the followers who are searching for it, love it, and need it a big one. Ready? If you're skimming, you can stop now and start reading here. 7

What does this mean? Well,

even if you have the most excellent product, service, or personality in the world, it probably doesn't appeal to everybody. We all have and notions about ourselves (not to mention budgets, jobs, locations) that make certain

The Key to Gaining 10,000 Followers is Truly

Understanding Your Audience

content more appealing to us. To build a strong following (and quickly), you need to drill down on who your content will resonate with the most. When you decide who your content appeals to - in other words, you you use and even the way your captions are written, everything will align with your target audience. You might already have a keen understanding of who your ideal audience is, including buyers, followers, and supporters. Or, you might be brand new and have no clue! Either way, the following exercises can help you warn you about a common pitfall that Instagrammers seeking that magic number frequently encounter. 8

Take a Detour Around Fast-Results Fixes

Because building a 10,000 following on Instagram is never instantaneous - and because we are only human - shortcuts often start to look really tempting. Beware of these “time-saving" traps along the path to building your audience. If it sounds too good to be true, it probably is!

Buying Fake (or even real) Followers

Paying for Engagement Bots

Joining and Using Engagement Pods

Although we love working smarter, not harder, it's important to note that this is a terrible idea for your Instagram marketing strategy. There are a few reasons why: Engagement on Instagram also plays a factor in the algorithm, and how often and where your content appears in searches. Bots won't like and comment on your posts, and low engagement scores will push your amazing content down.

You'll be violating the Instagram Terms of

Service, which can get your account banned,

blocked or locked. (bye bye, hard work!)

Violating the ToS will also restrict your ability

to reach other marketing goals on Instagram, 9 The good news is, when you build an Instagram following of 10,000 real followers from scratch, you've collected 10,000 tribe members and allies who believe in you, your product, and your content. Authentic followers keep your engagement scores high with likes, comments, and enthusiasm for your brand. What's not to love about that? your_username

Let's make a pinky promise to

seek out real users who love what you have to say, the products you feature and get real value from your content, OK? OK! The journey to 10,000 followers begins with a single step...

Fake followers and bots will

never click on your links, go to your website, or buy your products. (Just ask Instagram Arii 10 This is a quest, and we love quests. Especially the part where saving the world totally possible. Spoiler alert: you are that hero In fact, viewing your marketing strategy as a hero's journey can be a valuable way for you to understand your value in your customer's or followers journeys. StoryBrand has an amazing framework to help you clarify this journey, and your unique role in it!

UNDERSTAND YOUR UNIQUE POWER

you've got to understand yourself! In particular, you must understand what your unique power is, and how you are positioned to improve the lives of your audience members. To test your self knowledge and uncover YOUR unique power, answer the following questions: Who are your top competitors, and who are they targeting with their (In other words, who are the people they've these people you can also reach?) Wow! We already love this story. You'll win over 10,000 followers in no time with powers like that! Now that you have a better idea of how you can help your target following worksheet can help you visualize that potential follower, just waiting to be connected with your life-changing content.

Let's dive in!

MY UNIQUE POWER

WORKSHEET

12 We love meeting new people, and we can't wait to meet this audience member of yours. You may have seen a worksheet like this before. It's called many things, including buyer persona, customer prototype or information, product, or service you're providing. Depending on your industry, you may have more than one buyer persona. That's completely you're creating content for!

DISCOVER YOUR TARGET AUDIENCE

Completing a buyer persona helps you be more human in your messaging. You can pretend you're talking to that ONE person Live OR penning your perfect caption.WHY DO I NEED A BUYER PERSONA?

A word of caution:

make as many buyer personas as make sense for your brand. However, be careful about assuming, or casting your net too wide (remember what we said about a single type of content not appealing to everybody on Planet Earth?) You may have to do some research to be sure that your target audience is really your actual audience. You can obtain valuable information from your past client or customer demographics if you're an existing business. In fact, if a particular customer comes to mind and you wish you could clone them, try creating this persona based solely on them!, If you're just starting out, look at analytics from your current social media following, or conduct in-depth customer and market interviews. 13 Dawn Nicole, a lettering artist, uses an annual survey in her private lettering Facebook group to gain follower insights and convert them into an actionable content strategy. She posted each question individually as a poll - an option that you could replicate using Instagram Stories! For instance, her most recent survey revealed the amount of time her followers spend on lettering every day, their experience level, what other resources they use to grow their lettering skills, etc. Don't be afraid to test your theories and pare down assumptions that

This information is pure gold. These stats are a

and putting out to best help my followers. @bydawnnicole 93.3K

MY TARGET AUDIENCE

WORKSHEET

1. What is your clients name?

(Make up one if you don"t ______________________________

Gender?

____________________ Age? ________________________

2. Marital Status

Single

Married/Civil Union

Domestic Partnership

3. Children

Yes No

If yes, how many? __________

Approx. Ages? ______________

______________________________

5. Job Title

______________________________6. Income $________________________________

7. Dream Job or Career

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