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INTERNATIONAL BUSINESS MANAGEMENT

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8. Basics of International Marketing Basics of Global HRM

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decided to write a book on international business from a global perspective the transfer of management personnel from abroad

INTERNATIONAL BUSINESS MANAGEMENT

1.6 Factors Leading to Growth in International Business in Recent Decades 17. 1.7 Structure of Book 18. Summary 20. Review Questions 20. References 21.

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International Business July 1 2010 © Authors and Cengage Learning Part IV: International Business Strategy Chapter 11: Starting International Business 1 Going International 2 Resources and Internationalization 3 Institutions and Internationalization 4 Debates and Extensions 5 Implications for Practice Chapter 12: Foreign Entry Strategies

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International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals companies and organizations These transactions take on various forms which are often interrelated Primary types of international business are

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BooksJustin Paul, International Business, (3rd ed.), Prentice Hall of India. Charles W L Hill, Arun K Jain, International Business,2009, Tata McGraw Hill, New Delhi. James H. Taggart and Michael C. Mcdormitt, The Essentials of International Business,

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What is the best book on management ethics?

The Nature of Managerial Work. (Upper Saddle River, NJ: Prentice Hall, 1990) [ISBN 9780060445553]. Needle, D. Business in Context: an Introduction to Business and its Environment. (London: Business Press, 2004) fourth edition [ISBN 9781861529923]. Pearson, G. Integrity in Organisations: an Alternative Business Ethic.

What are the best books on business environment?

BooksC.B. Gupta, Business Environment. Charles W.L. Hill, International Business Competing in the Global Marketplace, 4th Edition, Tata McGraw Hill, Publishing Company Limited. Cherunillam Francis, International Business, Text and Cases,3rd Edition, Prentice-Hall of India Private Limited. M. Kapagam, Environmental Economics.

Chapter 11 InternatIonal BusIness

LEARNING OBJECTIVES

After studying this chapter, you should be able to:

State the meaning of International Business

Distinguish between Internal and International Business

Discuss the scope of International Business

Discuss the documents required for import and export transactions Discuss the role of different organisations for the promotion of

International Business

List the major international institutions and agreements at the global level for the promotion of international trade and development. Chapter 11.indd 2469/2/2022 2:24:10 PM5DWLRQDOLVHG

247INterNatIONaL BUSINeSS

11.1

IntroductIon

Countries all over the world are

undergoing a fundamental shift in the way they produce and market various products and services. The national economies which so far were pursuing the goal of self-reliance are now becoming increasingly dependent upon others for procuring as well as supplying various kinds of goods and services. Due to increased cross border trade and investments, countries are no more isolated.The prime reason behind this radical change is the development of communication, technology, infrastructure etc. Emergence of newer modes of communication and development of faster and more

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brought nations closer to one another.

Countries that were cut-off from one

another due to geographical distances and socio-economic differences have now started increasingly interacting with others. World trade Organisation (WtO) and reforms carried out by the Mr. Sudhir Manchanda is a small manufacturer of automobile components. his factory is located in Gurgaon and employs about 55 workers with an investment of rs. 9.2 million in plant and machinery. Due to recession in the domes tic market, he foresees prospects of his sales going up in the next few year s in the domestic market. he is exploring the possibility of going international. Some of his competitors are already in export business. a casual talk with on e of his close friends in the tyre business reveals that there is a substantial m arket for automobile components and accessories in South-east asia and Middle east. But his friend also tells him, Doing business internationally is not the same as carrying out business within the home country. International business is more complex as one has to operate under market conditions that are different from those that one faces in domestic business". Mr. Manchanda is, moreove r, not sure as to how he should go about setting up international business. Should he himself identify and contact some overseas customers and start exporting directl y to them or else route his products through export houses which specialise in exporting products made by others? Mr. Manchanda"s son who has just returned after an MBa in USa suggests that they should set up a fully owned factory in Bangkok for supplying to customers in South-east asia and Middle east. Setting up a manufacturing plant there will help them save costs of transporting goods from India. this would also help them friend, he is wondering about the desirability of entering into global business. he is also not sure as to what the different ways of entering into international market are and which one will best suit his purpose. Chapter 11.indd 2479/2/2022 2:24:10 PM5DWLRQDOLVHG

248BUSINeSS STUDIES

governments of different countries have also been a major contributory factor to the increased interactions and business relations amongst the nations.

We are today living in a world

where the obstacles to cross-border movement of goods and persons have substantially come down. The national economies are increasingly becoming borderless and getting integrated into the world economy. Little wonder that the world has today come to be known as a global village". Business in the present day is no longer restricted to the boundaries of the domestic country. More and more firms are making forays into international business which presents them with numerous opportunities for growth

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