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This study was conducted on a mobile referral marketing application owned by a consumer finance company. Identify and Establish Architecture Principles.
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Gartner Application
Architecture, Development &
Integration Summit 2013
December 3 - 5
Las Vegas, NV
gartner.com/us/aadi EARLY-BIRD DISCOUNT Register by October 4 and save $300HOT TOPICS
Transform Your Application
Strategies for a New Reality
Gartner Application Architecture, Development & Integration Summit 2013 2 It"s time to tap the power of mobile, social, cloud and analytics. Join us to identify the new capabilities, tools and methodologies you need to do it right.The old architectures can"t handle it. Existing strategies don"t cover it. Mobile is mandatory. Security is
imperative. With so much happening in applications, it"s easy to get overwhelmed. At the same time, the
opportunities are mind-boggling. Where to begin? At this December"s Gartner Application Architecture, Development & Integration Summit, you"ll get the insight and perspective you need to prioritize necessi ties, rene your strategy and make decisions that enable future success. We"ll talk big picture, because if there was ever a time forexpansive thinking, this is it. But mostly, you"ll get practical, immediately useful recommendations to
help you build and deploy mobile applications, secure your data in the cloud, lighten the load of legacy
systems and tackle major challenges application professionals face today.Gartner analysts, like me, spend all day helping the world"s organizations leverage IT for the greatest
possible value. This must-attend conference distills everything we know about getting applications right,
right now, and puts it in your hands. I look forward to seeing you there.Sincerely,
Jeff Schulman
Managing Vice
President and
Conference Chair
Implement the new era in applications to drive business transformation Welcome message from Jeff Schulman, Conference Chair: Visit gartner.com/us/aadi for agenda updates and to register 3Put the Nexus of Forces to work at
your enterprise Build and deploy the mobile applications users need and the experience they want. Make sure your systems are rock solid and ready for the cloud.Modernize legacy apps.
The 2013 agenda is focused on implementing mobile, social, cloud and ana lytics in concert with existing assets. From innovation-friendly architectures and complex integration capabilities, to strategies for aligning with busine ss goals, you"ll get the information you need to overcome hurdles and accelerate progress. With an all-new track to help you ramp up security in the cloud and close gaps in governance, plus real-world examples of what works throughout the event, it"s a rare opportunity to rene and update all aspects of your application strategy.Who Should Attend
Enterprise architects and business leaders
Application architects, Web services and infrastructure managers Application development, integration and portfolio management leaders modernize legacy appsApplication strategists
Information architects
Implement the new era in applications to drive business transformation4 Keynote Sessions
5 Meet the Analysts
6 Agenda Tracks
7Summit Features
8 Agenda at a Glance
10Session Descriptions
22Solution Showcase
23Registration and Pricing
TABLE OF CONTENTS
Gartner Application Architecture, Development & Integration Summit 2013 4KEYNOTE SESSIONS
Guest keynotes
Keynote Panel: The Impact of the Nexus of Forces on KeyVendors Which Ones Will Survive?
The Nexus of Forces comprises four disruptive trends that are significantly changing the balance of power in the IT industry. It is the combination and intersection of these forces that opens the door to radical vendor innovation and disruption. This Gartner analyst-moderated panel includes vendors that are poised to influence and be influenced by the future of the nexus.Gartner keynotes
Jeff Schulman
Managing Vice
President and
Conference Chair
Chris Howard
Vice President
Sir Ken
Robinson, Ph.D.
Internationally
Acclaimed Expert on
Creativity and
Innovation, and Author
of "Finding YourElement," "The Element"
and "Out of Our Minds" The Element: How Finding Your Passion Changes Everything A renowned leader in education and creativity, and best-selling author of "The Element," Sir Ken discusses how to fuel creativity and encourage innovation.Opening Keynote: Making the Nexus Real
Within the last year, the forces of the nexus have begun to redefine everything we do. We are changing the basic definition of an application, building new ecosystems, and shrinking the gap between idea and action. What is the goal now? To take action and make these forces real in your own enterprise. Move from thinking of the nexus forces as a set of ideas to actually being the underpinning of new kinds of systems that drive your strategy. This keynote highlights leading-edge systems that are being deployed now. Where are the real opportunities? What are the best practices? What are the next steps?Betsy Burton
Vice President and
Distinguished
Analyst
David Mitchell
SmithVice President and
Gartner Fellow
Business Outcome-Driven Enterprise Architecture:
A Quantum Leap to Delivering Value
The next wave of enterprise architecture (EA) is here, and the focus has shifted to business outcomes. Enterprise architects must become pragmatic change agents to deliver real value to the organization. Currently, EA is drowning in the complexity of the problems, but what are required are simple, elegant solutions. Developing a narrow focus on target business outcomes becomes the key toEA success.
Jeff Schulman
Managing Vice
President and
Conference Chair
Closing Keynote: What to Do on Monday
When you get back to the office, you will have key project and priority decisions prioritize what to do next? This highly popular keynote session summarizes the key take-aways and "aha" moments of the summit. Visit gartner.com/us/aadi for agenda updates and to register 5 Gartner analysts draw on the real-life challenges and solutions experienced by clients from 13,000 distinct organizations worldwide.Andy Kyte
Vice President and
Gartner Fellow
Dale Vecchio
Vice President
Jeff Schulman
Managing Vice
President and
Conference Chair
David Mitchell
SmithVice President and
Gartner Fellow
Mark Driver
Vice President
Anne Thomas
Manes*
Vice President and
Distinguished
Analyst
Danny Brian*
Director
Jess Thompson
Vice President
Dennis P.
Gaughan
Managing Vice
President
Massimo Pezzini
Vice President and
Gartner Fellow
Avivah Litan
Vice President
and DistinguishedAnalyst
Daniel Sholler
Vice President
Jim Duggan
Vice President
Gordon Van
Huizen
Director
Matthew Hotle
Vice President and
Distinguished
Analyst
Benoit J.
Lheureux
Vice President
David W.
Cearley
Vice President and
Gartner Fellow
Chris Howard
Managing Vice
President
Betsy Burton
Vice President and
Distinguished
Analyst
Nathan Wilson
Principal Research
Analyst
Jim Murphy
Director
Mei Selvage*
Director
Joseph
Bugajski
Managing Vice
President
Ken Parmelee
Director
Brian Prentice
Vice President
Neil MacDonald
Vice President and
Gartner Fellow
KirkKnoernschild*
Director
RamonKrikken*
Vice President
PaoloMalinverno
Vice President
Ray Valdes
Vice President
Roy Schulte
Vice President and
Distinguished
Analyst
Sean Kenefick*
Director
Thomas E.
Murphy
Director
Ted Friedman
Vice President and
Distinguished
Analyst
Van L. Baker
Vice President
Yefim V. Natis
Vice President and
Distinguished
Analyst
Michael
Canzoneri
Associate Director,
Gartner Consulting
Ross Altman
Vice President
*Gartner for Technical Professionals AnalystMEET THE ANALYSTS
Bill Swanton
Vice President and
Distinguished
Analyst
Gartner Application Architecture, Development & Integration Summit 2013 6Integration: Nexus of Forces Super Glue
With the mass adoption of the Nexus of Forces technologies (mobile, social, cloud and analytics), the number of IT endpoints is diversifyin g and proliferating. Integrating these endpoints won't be easy. To succeed, you need to invest in new skills and technology, starting now. NEW! Security and Governance: Key Ingredients in anApplications Strategy
The quality and maturity of information security and governance programs are now key competitive differentiators and predictors of business and IT success. Application leaders must ensure these programs are rock solid and ready for mobile, social, cloud and analytics. governanceThe Mobile Imperative
Today, we're all mobile, all the time. In the nexus era, a strong mobile applications program separates organizations that "get it" from those that don't. There are no simple, easy mobile solutions. In this track, we show you how to factor mobility into your IT strategies.Application Architecture for Building Your
Next-Generation Applications
Delivering world-class applications requires an agile, multidimensional approach to architecture, as it's increasingly obvious that the old, linear, three-tier model is obsolete. This track presents strategies and best practices for creating a more exible application architecture.The Future Web
The Web is a critical part of putting new mobile, social, cloud and analytics capabilities to work on business innovation. We explore how to harness the customers, re-engineer processes and collaborate with partners.Application Development: The New State of the Art
As application development expands to accommodate mobile, social, cloud and analytics, supporting the scope and complexity of applications becomes a challenge. This track explores how to improve developer productivity, increase application exibility and encourage innovation. cycle management Rationalize, Then Energize Your Application Strategy Application leaders strive for innovation, but often fall short. Lack of business engagement and a neglected portfolio are the most likely inhibitors. This track examines how IT leaders can rationalize and modernize their legacy portfolios to energize their business strategy. information managementImplement the new era of IT
AGENDA TRACKS
Hot topics by track
Visit gartner.com/us/aadi for agenda updates and to register 7SUMMIT FEATURES
These topic-driven end-user forums
are moderated by Gartner analysts.Learn what your peers are doing
around particular issues and across industries. (Preregistration required.)Private 30-minute consultations with a
Gartner analyst provide targeted,
personalized advice to help you plan proactively and invest wisely. (Preregistration required.)ANALYST-USER
ROUNDTABLES
MEET ONE-ON-ONE WITH
A GARTNER ANALYST
Radical transformation: Implementing
the new application realityTake mobile to the next level
Identify which applications can and should go mobile. Build and deploy mobile applications that support business goals and build momentum.Secure your data in the cloud
Get the latest best practices for minimizing risk exposure in the cloud while still tapping into the business benets of pay as you go and rapid sc ale up.Put "just enough" governance in place
With new investments and big decisions on the line, get the latest strate gies for closing up gaps in responsibility without bogging down the system with bureaucracy.Enrich customer relationships
Improve customer relationships with leading-edge mobile and social capabilities and more engaging user experience design.Build innovation into your master plan
Learn application architecture models that support innovation, agility and a future exibility. Give developers the tools to fail fast, iterate quickly and innovate for success.Face the reality of legacy integration
Create a more agile, efcient future by dealing with legacy application integration once and for all. Transform, upgrade, modernize and move on.Partner with business leaders
Master the art of aligning applications initiatives with business object ives. Communicate the profound ways mobile, social, cloud and analytics can impact the business.Technical Insights Sessions
Looking for the in-depth technical view? We"ve got it covered with Technical Insights sessions, presented by Gartner for Technical Professionals analysts. Focused on execution, these sessions offer how-to guidance on assessing new technologies at the technical level, developin g architecture and design, evaluating products, creating an implementation strategy and managing overall project execution.Bring your questions to these
interactive sessions, and get answersquotesdbs_dbs22.pdfusesText_28[PDF] mobile application development course syllabus
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