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:

Mobile Economic Impact

Pakistan

April 2019

Definitive data and analysis for the mobile industry

© 2019 GSM Association

2

Author

Mayuran Sivakumaran

Senior Economist

The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with nearly 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences. For more information, please visit the GSMA corporate website at www.gsma.com

Follow the GSMA on Twitter: @GSMA

GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. Our data covers every operator group, network and MVNO in every country worldwide from Afghanistan to Zimbabwe. It is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points, updated daily. GSMA Intelligence is relied on by leading operators, vendors, regulators, financial institutions and third-party industry players, to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. Our team of analysts and experts produce regular thought-leading research reports across a range of industry topics. www.gsmaintelligence.com info@gsmaintelligence.com

Summary

3

Totalimpact

In2018themobileecosystem

generated5.4%ofGDPor$17 billioninvalueadded.

Thisisforecastedtoincreaseupto

$24billionin2023,dueto productivitybenefitsfromincreasing mobileinternetpenetration.

Employment

Firmsinthemobileecosystem

created320,000directjobsin 2018

Theiractivityalsosupportedthe

indirectemploymentofover130,000 people.

Public

funding

Themobilecontribution

topublicfundingequalled$2.2 billion,closeto5.9%ofgovernment taxrevenue.

Over60%ofthevalueaddedbythe

mobileecosystemisretainedbythe governmentintheformoftaxation.

Economic impact in 2018Part 2

State of industryPart 1

Pakistanisanemergingmobile

economy,withthreemobile broadbandconnectionsforevery tencitizens

AccordingtotheGSMAMobile

ConnectivityIndex,improving

mobileinfrastructureshouldbea prioritytoimprove currentscoreof37

WhilstPakistaniconsumersarenot

asactiveastheaverageAsian consumersonmobileuse,theyare morelikelytousemobilefinancial services

44SourceGSMA Intelligence

Pakistan

$17 billion

5.4% GDP

450,000direct and

indirect jobs $2.2 billion fiscal contribution $24 billion

6.6% GDP

Economic Impact

2018
2023

Jobs Impact

2018

Fiscal Impact

2018

76% Mobile Penetration

31% Mobile Internet Penetration

Penetration, 2018

Pakistan

37

Asia Pacific

59

Mobile Connectivity

Index 2017

Total mobile spectrum

256 MHz

Sub-1GHz spectrum

85 MHz

1. State of the industry

Mobile Economic Impact: Pakistan

State of the industry

6SourceGSMA Intelligence

72%74%

Penetration

tracksratesseenelsewhereinSouthAsia. 89%
76%
0% 20% 40%
60%
80%
100%

South AsiaPakistan

Mobile connections penetration

Connections as % of population

72%74%

Mobile broadband connections penetration

Connections as % of population, Q4 2018

115%

93%87%

52%

44%44%40%

31%27%

MaldivesBhutanSri LankaNepalSouth AsiaIndiaBangladeshPakistanAfghanistan broadbandconnectionsforeverytenpeople. 7

State of the industry

SourceGSMA Intelligence

2,325 2,749

4,534 4,447

201020112012201320142015201620172018

playercompetition.

Market structure

Pakistan

South Asia

MTN

Airtel

Herfindahl-Hirschman Index: measure of market concentration formJazz,thecurrentmarketleader. Jazz

Telenor

Zong Other 36%
28%
21%
13% 1% Ufone 8

State of the industry

SourceGSMA Intelligence Consumer Engagement Survey

Consumer profile

41%
15% 70%
30%
19% 9% 56%
44%

Use Instant messaging

apps on a mobile phone

Send or receive emails

on a mobile phone

Visit social networking

websites on a mobile phone

Financial services on a

mobile phone Asia

Pakistan

AccordingtotheGSMAIntelligenceConsumer

however56%ofusersaccesssocialnetworking websitesonamobilephone

ButPakistaniconsumersaremuchmoreactivein

mobilebankingthanotherAsianconsumers

44%ofPakistanimobileusersaccessfinancial

30%averageacrosstheAsiaregion

Consumer use of services on a mobile phone

Percentage of all mobile users

9Data source: GSMA Intelligence

State of the industry

SourceGSMA Mobile Connectivity Index (GSMA Intelligence)

Connectivity enablers

lowerendoftheglobalandregionalaveragethe latterofwhichis59. keyareasofimprovementare contentandservices networkperformanceandapooravailabilityof spectrumformobilenetworkoperators.

The score of each enabler can range from 0 to 100

Pakistan

37

Asia Pacific

59

Index Score

2017
34
56
28
35
51
69
69
51

Infrastructure

Affordability

Consumer

Content and

Services

Asia PacificPakistan

Mobile Connectivity Index

Score of enablers, ratings based on data for 2017

2. Economic impact of the

mobile ecosystem

Mobile Economic Impact: Pakistan

11

Economic impact of the mobile ecosystem in 2018

* Selected firms

GDP impact

Ecosystem firms

Ecosystem firms´wages, business

operating surplus and taxes

Mobile technology use

Use of mobile technology

improves access to information and reduces transaction costs

Intermediate inputs

Ecosystem firms purchase goods

and services from other industries

Mobile

ecosystem*

Direct

impact

Indirect

impact

Productivity

impact

The economic value generated by the mobile ecosystem is through its direct, indirect and productivity impacts

Mobile Operators

Rest of mobile ecosystem

Device

Manufacturing

Infrastructure

Retail and

Distribution

Content, Apps

& Services

12SourceGSMA Intelligence

Economic impact of the mobile ecosystem in 2018

74%

Direct impact

Ecosystem firms

value added: wages, taxes and business surplus

Knock-on effect in

sectors providing inputs in the supply chain of mobile goods and services

Improved efficiency

throughout the economy via the use of mobile technology

Direct

impact

Indirect

impact

Productivity

impactTotal impact 1.2% 0.2% 4.0% 5.4%

3.6 0.7

12.3 16.7

Rest of mobile

ecosystem

Mobile

operators

Mobile economic contribution to GDP

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