[PDF] JCPenney Proclaims “Shopping is Back!” in New Campaign as it

What is JCPenney doing now?

While the challenging market conditions have impacted the Company’s ability to meet its current operational and financial objectives, the Company remains focused on returning JCPenney to sustainable, profitable growth by reestablishing the fundamentals of retail, re-envisioning its merchandise offerings, and rolling out new innovations.

When does JCPenney report financial results?

Feb. 18, 2020 – J. C. Penney Company, Inc. to Report Fourth Quarter and Fiscal Year 2019 Financial Results Jan. 31, 2020 – J. C. Penney Company, Inc. Addresses NYSE Listing Standards Jan. 9, 2020 – JCPenney Reports Holiday Sales and Reaffirms Fiscal Year 2019 Guidance Nov. 15, 2019 – JCPenney Reports Third Quarter 2019 Financial Results

When did JCPenney close?

2006: JCPenney develops a partnership with Sephora to open full cosmetic boutiques within its larger department stores. 2009: After 46 years, Penney’s discontinues its popular catalog, along with its large network of Outlet Stores. On July 31, JCPenney opens a Manhattan store located in the former Gimbels building on 33rd Street.

Why did JCPenney go bankrupt?

With 846 stores and 85,000 employees, the department store plans hundreds of permanent store closures as a means to reduce debt and avoid liquidation. Though the company has been struggling for the past several years, JCPenney cites COVID-19 as a large reason for Friday’s bankruptcy filing.