[PDF] Banking 500 2020 - Brand Finance

brands and brands with a geographical indication (GI) Brand Dialogue manages  



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Brand Finance Global 500

brands and brands with a geographical indication (GI) Brand Dialogue manages  



The annual report on the most valuable and strongest IT

We quantify the financial value of brands We put 5,000 of the world's biggest brands brands and brands with a geographical indication (GI) Brand Dialogue manages 



Nation Brands 2018 - Brand Finance

inance Nation Brands October 2018 3 indication” (GI) can involve a range of unique quality



Banking 500 2020 - Brand Finance

brands and brands with a geographical indication (GI) Brand Dialogue manages  











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Banking 500

2020The annual report on the most valuable and strongest banking brands

February 2020

Brand Finance Banking 500 February 2020 3

brandirectory.com/banking

Contents.

About Brand Finance4

Get in Touch4

Brandirectory.com

6

Brand Finance Group6

Foreword8

Brand Value Analysis10

Brand Strength Analysis14

Sector Reputation Analysis16

Brand Spotlight: TD18

Interview with Theresa McLaughlin19

Brand Finance Banking 500 (USD m)20

30

Brand Valuation Methodology32

Market Research Methodology33

Stakeholder Equity Measures33

Consulting Services34

Brand Evaluation Services35

Communications Services36

Brand Finance Network38

4 Brand Finance Banking 500 February 2020Brand Finance Banking 500 February 2020 5

brandirectory.com/banking

About Brand Finance.

Brand Finance is the world's leading independent

brand valuation consultancy.

We bridge the gap between marketing and finance

Brand Finance was set up in 1996 with the aim of 'bridging

20 years, we have helped companies and organisations of

all types to connect their brands to the bottom line.

We quantify the financial value of brands

We put 5,000 of the world's biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually.

We offer a unique combination of expertise

Our teams have experience across a wide range of

disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting.

We pride ourselves on technical credibility

regulated by the Institute of Chartered Accountants consultancy to join the International Valuation

Standards Council.

Our experts helped craft the internationally recognised standards on Brand Valuation - ISO 10668 and Brand

Evaluation - ISO 20671. Our methodology has been

Standards - as compliant with both, and received

Standards Board.

Get in Touch.

For business enquiries, please contact:

Declan Ahern

Valuataion Director

For media enquiries, please contact:

Konrad Jagodzinski

Communications Director

For all other enquiries, please contact:

+44 (0)207 389 9400For more information, please visit our website:

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