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68

Towards a New Age Graphic Design

CHAPTER

Typography

69

CLASSIFICATION

1. Serif

2. Sans-Serif

3. Script

Serif:

Sans Serif:

Script:

India Serif

Sans Serif

Script

ACTIVITY 1

India

Serif font:

Times Roman

Sans serif font:

Helvetica

Script font:

Brushscript

70

Towards a New Age Graphic Design

Shirorekha

Skandharekha

Padarekha

Uppercase and Lowercase

Ascender

Descender

Uppercase

Lowercase

Ascender

Descender

Typography

71

Times Roman

Bookman

Century Schoolbook

Comparison of counter

Shape and proportion

changes in various fonts Ax

Times Roman

Ax

Comparison of

HelveticaBrushscript

Cap line

Base lineAscender line

Descender line

Mean line

Typography

x-heightAscender

Descender

Counter space

72

Towards a New Age Graphic Design

Point Sizes

Leading

Baseline

Baseline

For additional information

refer to your Class XI book chapter on Movable Metal

Type to Digital ImageryPoint size is the space

measured from the bottom of the descender to the top of the ascender.

Point Size

Typography

73

Weight

The amount of boldness in a stroke is called weight. Many fonts are available in different “weights", like Thin or Light, Regular,

Bold, Extra Bold (or Extra Black) etc.

By changing the weight of the font, one can empasise or express the meaning of the word. Aa

Different weights of the

same font family

Expressions Through Change of Weight

WEAK LIGHT THIN 74

Towards a New Age Graphic Design

Aa

Univers

Ultra Condensed

Aa

Univers

Condensed

Univers

Extended

Different width of

the same font family

Typography

75
WIDE EMPTY

INCOMPLETE

Slanting

TEXT FORMATTING

76

Towards a New Age Graphic Design

76

Towards a New Age Graphic Design

Left aligned

Leading is the space

between lines of text. In digital typog raphy, leading is the space between suc cessive baselines.

For text composi

tion, leading is also specied in points.

For example, if you

need a space of two points between lines of text, you have to add that to the point size of the text and specify leading.Justified

Leading is the space

between lines of text.

In digital typogra

phy, leading is the space between suc cessive baselines.

For text composi

tion, leading is also specied in points.

For example, if you

need a space of two points between lines of text, you have to add that to the point size of the text and specify leading.Centralised

Leading is the space

between lines of text.

In digital typography,

leading is the space between successive baselines.

For text composi

tion, leading is also specied in points. For example, if you need a space of two points be tween lines of text, you have to add that to the point size of the text and specify leading.Right aligned

Leading is the space

between lines of text.

In digital typography,

leading is the space between successive baselines.

For text composition,

leading is also speci ed in points. For example, if you need a space of two points between lines of text, you have to add that to the point size of the text and specify leading.

Justified

Leading is the space be

tween lines of text. In digital typography, lead ing is the space between successive baselines.

For text composition,

leading is also specied in points. For example, if you need a space of two points between lines of text, you have to add that to the point size of the text and specify leading.

RiverBubble

Typography

77

Typography

77

Typography

The hyphen ( - ) is

a punctuation mark used to join words and to separate sylla- bles of a single word.

Hyphens are mostly

used to break single words into parts, or toquotesdbs_dbs17.pdfusesText_23