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Fly
Governance
Ethics
Community
Policies
People
Objectives
Relief
Aid NoiseBiodiversity
Carbon
Footprint
Compliance
Economics
Safety
Responsible
Outreach
Impact
GreenEmissions
WasteEnvironment
Children
Fundraising
Employment
Donate
HelpCustomers
Culture
Citizenry
Global
Sustainable
Canada
TravelCITIZENS OF THE
WORLD fiflfififi fi fiflfiflfl 23 President"s Message
4 Introduction
5 1) Safety
Safety First and Last
Safety in Practice
Performance and Goals
Moving Forward
11 2) Environment
The Environment
1) Energy and Emissions
2) Aircraft Noise
3) Waste
4) Supply Chain
Environmental Sponsorships
Moving Forward
18 3) Employees
The Workplace
Employment Equity Plan
Collective Agreements
Commitment to Health and Wellness
Promoting Talent From Within
An Open Dialogue
Looking Forward
24 4) Community
The Community
Humanitarian Relief
Moving Forward
32 Conclusion
33 GRI Tables
44 Annex
3CITIZENS OF THE WORLD
AIR CANADA'S CORPORATE SUSTAINABILITY REPORT 2011
early every minute of every day, anAir Canada plane
is taking off somewhere. This means that more than 1,300 times a day, in over 180 locations around the world, AirCanada is making
an impact, on people, the environment, the economy and the broader community in which it operates. This presents the company and its employees with a unique opportunity to make a positive difference and it is our commitment to ensure we do so. Our business strategy strives to balance economic, environmental and social considerations. It is quite simple; we believe that a company that considers environmental and social issues in its business decisions, will make better business decisions. It is the way forward for us to create a more robust enterprise that attracts and retains talented employees and delivers value to our shareholders.Our commitment to conducting ourselves
as a responsible corporate citizen is not new.Throughout our history there have been many
examples of Air Canada giving back to the community, providing humanitarian relief and supporting its employees in their efforts to support causes dear to their hearts. The publication of a stand-alone report focused on our corporate sustainability initiatives, however, is new and I am proud to introduce our firstCorporate Sustainability Report.
Our Mission:
Connecting Canada
and the WorldContribution
to the Canadian economyAccording to a
recent independent study for theNational Airlines
Council of Canada,
the air transport industry directly generated $6.5 billion of Canada'sGDP in 2009. The
total GDP impact of the industry is estimated at $12 billion and once the aggregate economic impact is taken into account, the impact exceeds $35 billion in GDP. Air Canada's own contribution is estimated at slightly more than50 percent of all
aviation activity inCanada, including
that of foreign airlines operating here.The process of putting together our first
report has been extremely instructive to us.It is both a source of pride, as we capture the
many initiatives taking place in all corners of the organization in one place, and a source of inspiration as we gain insight into areas for improvement and new opportunities to make a difference.We believe disclosure is an important tool
to evaluate how we are managing the environmental and social factors in our business. We hope that the report will provide an opportunity for all of our stakeholders to better understand our commitment to sustainable business practices and for us to better understand the issues that matter to our stakeholders.On that note, we invite your constructive
feedback on this report at sustainability. viabilite@aircanada.com and look forward to building on the foundation of our first report in years to come. We have put in place more effective management processes to oversee our activities and enable us to report back to you in greater detail and depth in the future.Thank you for your interest and your support as
we strive to continue to be responsibleCalin Rovinescu
4CITIZENS OF THE WORLD
AIR CANADA'S CORPORATE SUSTAINABILITY REPORT 2011
Employees
We aim to create a healthy and
rewarding work environment where everyone can excel and realize their full potential within the extremely competitive and complex business environment we work in. We recognize the contribution each employee makes to the success of our business and the critical role employees play in our sustainability initiatives. We seek to inspire, encourage and challenge our employees to be the best in all that they do.Broader community
We are committed to contributing
to the communities in which we operate. We realize this commitment as a company and as individuals acting with support of the company. We seek to make a difference by using our core business offering, the ability to connect people, places and things, the care and dedication of our employees in terms of their time as well as offering nancial support. ur rst Corporate Sustainability Report is inspired by the best practices promoted by the Global Reporting Initiative (GRI). The GRI provides us with a helpful framework for disclosure and tools to manage and measure our sustainability initiatives.We are committed to transparent reporting to our stakeholders and nurturing a culture of continuous improvement within our
organization. We intend to move towards more detailed disclosure and closer alignment with the GRI in each future report.
We have organized this report, and our sustainability program, around four pillars; safety, the environment, employees and the
broader community. Per the GRI guidelines, we have done so because we believe that these are the areas in which we have the
greatest responsibility and opportunity. We also believe that these are the issues that matter most to our stakeholders. We look
forward to exploring these issues with our stakeholders in the course of our engagement activities in the years ahead.
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