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[PDF] Airbnb UK Insights Report - Airbnb Citizen

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Airbnb UK

Insights Report

Bringing you insights into people-powered

hospitality, region by region 2

Contents

Foreword /

3

Executive Summary: United Kingdom /

4

Overview of the Airbnb Community in the UK /

6 9 10 12

Airbnb Guest Preferences /

16 17 19

Partnerships /

20

Airbnb for Events /

22

Airbnb for Work /

23

Experiences /

24
25

Top Five Trending Regions Across the UK /

29
30
32

Case Study: North East /

34

Case Study: North West /

36

Case Study: Yorkshire and the Humber /

38
40
42
44
46

Case Study: London /

48

Success of Automated Hosting Limit /

50

Case Study: South East /

52

Case Study: South West /

54
3 have changed, and continue to change. Today we many have become accustomed to. At the same time, accommodation options in London and Edinburgh,

Foreword

of partnerships, overseen by our new Community so rewarding. UK. This is money that has boosted the incomes of the more than the big tourist hotspots. changing fast. The sharing economy has moved the way think. Many of them are right here in the UK.

Hadi Moussa

Executive Summary:

U nited Kingdom 5 is going through constant, and exciting, changes. or two nights staying in a hip converted warehouse in experiences are becoming more and more important, economy. Today, thousands of hosts across the

Economic Impact

£854M

Income earned by

l ocal households 8.4M

Inbound guests in

t he past year

£3.5B

Economic activity generated

by home hosts and guests o n Airbnb exciting new opportunities for guests, hosts and of the UK. 6

Overview of the

Airbnb Community

in the UK residents, and their communities. 1 Hosts on Airbnb in the United Kingdom have been welcoming guests into their homes since 2009.

This page captures the activity of the Airbnb community in the UK over a year-long period between 1 July 2017 and 1 July 2018.

Hosts

223,200

Active Listings

£3,100

Annual earnings for

a t ypical host 36

Nights hosted per year

f or a typical listing

Guests

8.4M

Total inbound guests

3.1 nights

Average length of

s tay per guest 11.1M

Outbound guests

i n the past year

There are a variety of ways that UK residents can

this may be their primary residence that they make otherwise.

Active listings on Airbnb by type

Entire Home

58% Private Room

41%
9

In the age of the sharing economy, staying in

make new connections, or both. provide a revenue stream for those who have retired. 2 have steady source of income. 2 According to a survey of hosts using Airbnb in 2017 44

Average host age

Female

61%Male

39%

Host Gender

3 more guests. 3 According to a survey of hosts using Airbnb in 2017 percent of guests who chose to book on Airbnb say events, when demand for accomodation increases 2.5

Number of people in the

average party size 78%

Guests who chose Airbnb so

they can "live like a local"

Guest Origin

are from the UK. 78%

Europe

57% United Kingdom5% France3% Germany

12%

North America

1%

Latin America

3%

Australia

5% Asia

Africa & Middle East

1%

Motivations of guests travelling using Airbnb

70% of guests on

Airbnb visit the UK

for holiday and leisure ensure that a number of standards are met, therefore guaranteeing that guests stay with fantastic hosts

London, amongst others.

A new selection of

for quality and comfort.

Airbnb Plus Hosts

new photography and a home tour for guests, these customised reports and customer service.

Airbnb Plus Fast Facts

Plus homes can currently be booked in 41

cities around the world. That's more than doubled since its launch in February 2018

Plus Homes are nine times more

likely to be seen by guests

Plus hosts are earning up to 75 percent

more, on average, than other listings

Airbnb Plus is currently available

in London and Edinburgh

Since its launch, the top inbound nationalities

booking Plus listings in London are: US, UK,

Australia, China, Canada

Since its launch, the top inbound nationalities

booking Plus listings in Edinburgh are: UK,

US, China, France, Germany

Since its launch, the top outbound

destinations for UK travellers booking

Plus listings are: Cape Town, LA, Rome,

London, Sydney

Airbnb Guest

P references 4.8

Average host rating (out of 5)

89%

Guests who chose to travel on

A irbnb because of the amenities the service they provide.

Tourism

78%

Choose to travel on Airbnb

because they want to explore a neighbourhood 29%

Guests who would not have

come or not have stayed as long without using Airbnb 77%

Guests for whom Airbnb

makes them more likely t o return into the neighbourhood, and beyond. The variety of the city, from Brixton to Hackney, via Hammersmith,

Tourism and the Local Economy

or city that they are visiting. Food

33%Cultural

15%

Groceries

10%Leisure

8%

Shopping

18%

Transport

14% Other 2%

Guest Spending

The average guest

travelling with Airbnb spends £100 per day in the UK. 43% of this is spent in the neighbourhoods in which they stay. Home sharing is increasingly being recognised as a sustainable way to travel, and this is a contributing factor in many guests" decision-making process. Globally, over two thirds of all guest arrivals are outside traditional tourist areas, allowing people to travel, and spend their money, in previously undiscovered parts of the UK. Airbnb is a platform that provides accommodation in a less-concentrated manner than hotels, and therefore helps disperse visitor numbers in a destination, helping to manage overtourism. hosts using Airbnb have achieved energy savings

Airbnb and sustainability

to foster initiatives that drive economic growth in communities, empowering destinations and

Over the course of the year, Airbnb has supported

London Borough of Culture 2019/2020

A Community Tourism Programme

programme, an initiative inspired by the European to capture the creative energy of an entire city and stories of those who know it best.

Partnerships

The Great Get Together from the Jo Cox Foundation

A Community Tourism Programme

in communities across the UK. Hosts using Airbnb came together with members of their community to put on picnics and other events to unite and connect with their neighbours. The campaign reached over

Visit England

GREAT funded domestic campaign

ambassadors for the UK. 22

Airbnb for Events

from wedding shows to tourist boards, to provide information regarding accommodation on Airbnb on tourism capacity for towns, cities and communities has had the highest year-on-year growth in guest The platform has also eased access to major sporting events. The racing at Silverstone saw guest arrivals increase by an average of 85 percent, while guest bookings on Airbnb during and around London's summer of tennis were expected to top 80,000. 23

Airbnb for Work

Airbnb has further enhanced the experience of

get together for meetings and work sessions. As part

Airbnb for Work

travellers from the UK travel the most to:

1. London

2. Bristol

3. Edinburgh

4. Paris

5. Birmingham

Manchester and Birmingham. Most of these guests

to date.

Airbnb for Work

travellers coming to the

UK arrive the most from:

1. London

2. Edinburgh

3. Bristol

4. Manchester

5. BirminghamTop countries travelling

to the UK with Airbnb for Work: 1. UK 2. US

3. France

4. Germany

5. Australia

Experiences

Experiences on Airbnb

are an antidote to mass produced tourism, enabling travellers to authentic side of a city through the local people. the city, or seeing the River Thames from a stand-up 25
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