[PDF] [PDF] The Demand Management Process at Axalta Coating Systems - SAS

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[PDF] The Demand Management Process at Axalta Coating Systems - SAS

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The Demand Management

Process at AxaltaCoating

Systems

Turning Data into Value

AxaltaCoating Systems

Axalta CoatingSystems

4 ƒLeading global provider of advanced coating systems #1 or #2 globally in each of its targeted markets145years of coating history

Serving customers in over 130countries

7Technology Centers

42Customer training centers

35Manufacturing facilities

Approximately 13,000employees

AxaltaCoating Systems

AxaltaCoatingSystems

AxaltaCoating Systems

Profile : Performance Coatings

After market car refinish (paint)

Revenu in EMEA ~ 600 MM

~ 40.000 end users ~ 85 warehouses in EMEA. ~ 4 MM orderlines pa. ~ 600 sales force andtechnicians

AxaltaCoating Systems

Roadmap

™Focus on

Operations

™Basic (S&)OP.

™No Data

integrity

™PoorMAPE

™Finding

Patternsin

noise -2008

AxaltaCoating Systems

The (re)volution

Roadmap

AxaltaCoating Systems

Roadmap

AxaltaCoating Systems

1.Back-to-basics : 12 p moving average.

2.Data Integrity (Timeliness and Correctness)

3.Introduce Multi-Level Forecasting : ALLOW Judgement:

Operationalforecasting: -usedtosteerthe tactical

maneuvers andexecutionplansof sales andproduct supply.

Go-to-market Planningusedtosteerinvestmentsin the

product andmarket portefolio, as well as alignement of teams towardsa goal.

4. Demand classification & apply right tools : first cubes of data to

integrate different views.

Demand Step : introduce 4 key capabilities.

GOAL

‰70% Forecast accuracy objective (MAPE)

‰0% BIAS

AxaltaCoating Systems

Roadmap

AxaltaCoating Systems

Get the house right : Integrated Business Mgmt

AxaltaCoating Systems

Views Driving

Consensus Demand

Sales Input

Product/Brand

Management

Input

Sales Plans

Territory Plans

Customer Plans

Incentive Plans

Key Assumptions

Planning Horizon 1-6+Months

$ and Units

Marketing

Input

Market Plans

Promotion Plans

Pricing Plans

Economic Indicators

External Factors

Competitive Analysis

Key Assumptions

Planning Horizon 1-18+Months

Product Plans

Branding Plans

Pricing Plans

Key Assumptions

Planning Horizon 1-18+Months

Statistical

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