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0 JAPAN'S CIRCULARITY A Panorama of Japanese Policy, Innovation, Technology and Industry Contributions Towards Achieving the Paris Agreement Helene Bangert

1 ABOUT THE EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION The EU-Japan Centre for Industrial Cooperati on (http://www.eu-japan.eu/) is a unique venture between the E uropean Commission (Dire ctorate-General for Internal M arket, Entrepreneurship and SMEs, DG GROW) an d the Japan ese Governmen t (Ministry of Economy, Trade and Industry, METI). It aims to promote all forms of industrial, trade and investment cooperation between the EU and Japan and to improve EU and Japanese companies' competitiveness and cooperation by facilitating exchanges of experience and know-how between EU and Japanese businesses. The EU-Japan Centre has its head office in Tokyo and an office in Brussels. This report h as been conducted as part of the MINERVA Market & Policy Intel ligence Programme of the EU-Japan Centre for Industrial Cooperation. ABOUT THE AUTHOR Helene Bangert is a policy professional, with expertise in East Asia. She has se veral yea rs of experi ence in corporate intelligence and political risk analysis from the private sector, and holds a master's degree in Modern Chinese Studies from the Univer sity of Oxford. Prior to the MINERVA Progr amme, she worked for the Asia-Pacific Department of the European External Action Service. The author can be r eached v ia LinkedIn or by emai l at hmbangert[at]gmail.com. DISCLAIMER AND COPYRIGHT The inform ation contained in this publication reflects the views of the au thor and not necessarily the views of the EU-Japan Centre for Industrial Cooperation, the views of the European Commission or the Japanese authorities. This report does not constitute legal advice. While utmost c are was taken to chec k and translate all inf ormation used in this study, the author may not be held responsible for any errors that might appear.

2 ACKNOWLEDGEMENTS I wo uld like to express my s incere gratitude to the EU-Japan Centre fo r In dustrial Cooperation and Mr Philippe de Taxis du Poët, EU-side General Manager, Mr Yasuo Tanabe Japan-side General Manager, and Mr Masanori Osumi, former Japan-side General Manager for giving me the opportunity to become part of the MINERVA research and policy analysis programm e. I would like to expressly thank Mr Fabrizio Mura, Deputy Ge neral Manager, for his invaluable guidance, and Morgane Benoist and Mark Ritjnes, together with all the staff at the EU-Japan Centre for Industrial Cooperation for their continuous support and my warm welcome despite the on-going global pandemic. In addition, I am thankful for the helpful advice of Manuel Herrador. I am exceedingl y grateful for the many gover nment officials, company executives, academics, and organisations, of which there are too many to list here, that were willing to be interviewed and share their invaluable insights. Without their time this project would not have been possible. Lastly, I would like to thank my fellow MINERVA experts, Florence Arnu and Aron Lentsch, for making the programme even more enjoyable.

3 EXECUTIVESUMMARY The world is currently facing two global crises, the climate crisis alongside the COVID-19 pandemic and its economic ramifications. Transitioning to a circular economy can be the solution to both, which a ims to decouple our economic activity from consuming finite resources and design out waste, underpinned by using renewable energy. Thus this report, on the basis of over 40 interviews with stakeholders from the Japanese and EU private and public sectors, alongside desk-based research, presents a snapshot of Japan's circularity. It gives an overview of Japan's current awareness of circularity and its circular economy policy framework, which centres around the concept of a Sound Material-Cycle Society, its Circular Economy Vision 2020, alongside a table of key circularity indicators comparing the EU and Japan. A 20 20 report from Japan's Ministry of Environment on Japan's environm ental in dustry showed that this market has reached a record size of approximately 105.3 trillion JPY in 2018, and now accounts for 10.1% of all Japan's industry. It employs approximately 2.61 million people, and it is estimated that the entire market will grow to a value of 133.5 trillion JPY in 2050. Of these, the sectors including clean energy and energy efficiency were set to account for 46.9%. B usinesses rel ated to recycling and waste management, remanufacturing and repair, leasing and renting, and long-life constr uction were set to account for 40%. The remanufacturing and repair industry will see increasing growth, driven by the construction sector. Likewise, there are interesting trends in regards to renewable energy within offshore wind, distributed solar photovoltaics, and biomass. Therefore, Japan's interest in circularity is deepening. To highlight this, and further opportunities for European companies, 20 examples of circu lar suppli es, resource recovery, prod uct life e xtension, sharing, and product as a service businesse s are shown. Relevant Japanese circula r economy organisations and public-private partnerships are also presented. As implementing the circular economy has to be a global effort, the increasing trend of third market collaboration between Japanese and EU companies is also explored by this report, where tackling the issue of plastics is an especially prominent trend. It also considers the urgent issue of the impact of COVID-19 pandemic in the context of the circular economy. The benefits of becoming more circular have never been clearer. Although Japan's initial recovery plan did not have a heavy circular emphasis, the new Japanese prime minister, Yoshihide Suga, passed in December 2020 a new green investment stimulus package of two trillion JPY to support his new pledge that Japan will cut GHG emissions to net zero by 2050. Japan has also lau nched the online "Pla tform for Redesign" as an impetus for countries to share their green recovery solutions. Lastly, in order to accelerate the transition to the circular economy, the report recommends three future policy focus areas: implementing a green circular recovery, as the COVID-19 pandemic can and should be used to build back better; continuing to enhance global political cooperation on circular economy, thr ough buil ding on the recent sem inal agreements between the EU and Japan; and l astly increas ing publ ic awareness and support of the circular economy, through actively promoting circular business models and mobilising more funding towards circular initiatives.

4 TABLEOFCONTENTSAcknowledgements........................................................................................................................2ExecutiveSummary........................................................................................................................3TableofContents............................................................................................................................4TableofFigures...............................................................................................................................5ListofAbbreviations......................................................................................................................6Introduction......................................................................................................................................7Methodology..............................................................................................................................................81Japan'sCircularity....................................................................................................................91.1WhatistheCircularEconomy...................................................................................................91.1.1Whydoesthecirculareconomymatter?.....................................................................................101.2Japan'sCircularEconomyAwareness..................................................................................121.2.1CircularEconomyIndicators............................................................................................................141.3EU'sCircularEconomyActionPlan.......................................................................................171.4Japan'sCircularEconomyPolicyFramework...................................................................201.4.1SoundMaterial-CycleSociety...........................................................................................................201.4.2CircularandEcologicalEconomy...................................................................................................221.4.3CircularEconomyVision2020........................................................................................................231.4.4Specialfocusarea:Plasticresourcecirculationstrategy.....................................................251.4.5Renewableenergy.................................................................................................................................262CircularBusinessesinJapan.............................................................................................382.1SizeoftheCircularEconomyDomesticMarketinJapan...............................................382.2CircularBusinessModelsExamplesinJapan....................................................................392.2.1Circularsupplymodels........................................................................................................................402.2.2Resourcerecoverymodels................................................................................................................412.2.3Productlifeextensionmodels..........................................................................................................432.2.4Sharingmodels.......................................................................................................................................442.2.5Productsservicesystemsmodels...................................................................................................452.3OrganisationsPromotingtheCircularEconomyinJapan.............................................463ThirdMarketCollaboration..............................................................................................493.1IntroductionandPolicyBackground...................................................................................493.2Driversofthirdmarketcooperation....................................................................................503.3Futurefocussectorsandmarkets.........................................................................................524MeasurestowardsaGreenRecovery.............................................................................544.1Introduction..................................................................................................................................544.2TheEconomicImpactinJapan................................................................................................554.3Japan'sResponse.........................................................................................................................574.4TheEconomicImpactintheEU..............................................................................................584.5TheEU'sResponse......................................................................................................................595ConclusionandFuturePolicyFocusAreas...................................................................615.1Japan'sCircularity.......................................................................................................................615.2ThirdMarketCollaboration.....................................................................................................615.3AGreenRecovery?......................................................................................................................625.4FutureFocusAreasfortheContinuedDevelopmentoftheCircularEconomy......62Bibliography..................................................................................................................................64

5 TABLEOFFIGURESFigure1.1TheCircularEconomySystemDiagram.........................................................................10Figure1.2Searchesfor"circulareconomy"(quotesdbs_dbs17.pdfusesText_23