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S CHINA WeChat e-commerce has increased significantly from 2014 to 2017 As of May
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chandising, and 1 Goldman Sachs, China E+Commerce, shopping re- Imagined (2017) content and commerce is imperative for success in China's retail sector 9 Euromonitor
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7 International Trade Centre (ITC) competitiveness survey of more than 2,200 MSMEs across 111 Contents About the paper ii Foreword iii Acknowledgements iv Acronyms
DRIVING DOWN CUSTOMER ACQUISITION COST BY
EGRATING CONTENT AND COMMERCE and seamlessly integrate content with commerce 6 “The evolution of the customer journey in 2017: Optimizing moments that matter
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