[PDF] [PDF] American Chemical Society ChemClub Program Brand Guide

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[PDF] American Chemical Society ChemClub Program Brand Guide

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American Chemical Society

ChemClub Program

Brand Guide | Version 1.0

Our Mission

What"s new with the ACS ChemClubs?

Co-branding and Sponsor

ship Our new ChemClub logo is an evolution of our inaugural logo created ten years ago. This vibrant and welcoming logo incorporates test tubes in a stand that also symbolize columns. The columns represent the foundation created in the classroom that extends into the community and activities outside the classroom. The tubes overlap and interact alluding to the importance of students interacting and sharing their passion for science with the community. The ChemClub logo is composed of three elements: the ChemClub wordmark, the test tubes icon and the ACS banner. These elements, their relative sizes, and their placement relative to each other must not be altered. The ChemClub Program was created by The American Chemical Society, and therefore these brands are often seen in marketing materials and electronic communications together. For co-branding opportunities with partners, sponsors, and collaborators, the ChemClub logo should be displayed where both/all brands have similar marketplace equity. The partner logo should share equal stature with the ChemClub logo.

Logo Color Usage

10 TH

Anniversary Logo Version

Incorrect Usage

Clearance AreaMinimum Size

Primary ColorsSecondary Colors

Our ColorsOur Fonts

Solitas Light

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Solitas Bold

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ChemClubs on Social MediaChemClubs on the Web

About these Brand GuidelinesBrand Applications

The Society Committee on Education hereby recognizes For FIVE YEARS of membership in the American Chemical Society

ChemClub Program

ACS PROGRAM STAFF

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