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Since 1976 the scientific research in botanical field to obtain pleasant and effective natural cosmetic products.Guida alla Bellezza
1976 this is the HELAN brand:
Its name is an acronym made with the words
HEL ios (sun) AN imus (soul, spirit)
Thus, Sun-filled Soul, to signify that
the company"s spirit must be clear, warm and full of energy like the sun, source of all life. The logo, half a distillation bottle and half a stylized leaf, represents the union of nature and research. laboratory cosmetics because Helan wants to communicate that its products are made from natural raw materials treated with the scientific precision used in research laboratoriesHELAN COSMESI DI LABORATORIOHelan,the company
HELAN COSMESI DI LABORATORIO
Helan is situated on more than 4000 square meters, split into various work areas depending on logistics. We have a work force of about sixty people, six of whom have degrees in technical fields of study pertaining to our speciality.Our products are distributed in Italy by
which covers the entire Italian territory with forty agents coordi nated by two sales specialists and sales manager. Since 1976: a well-established activity with continued growth spreading throughout the herbalist shops and chemists in Italy as well as abroad. There has been a sharp increase in our products in countries from Europe to Asia and the United States, tes tifying to the agreeability of what Helan does with its success. The greatest reward we are proud to have is that of maintaining and promoting our philosophy of naturalness and wellness, an ever-continuing company journey. 1Helan Philosophy
HELAN COSMESI DI LABORATORIOHELAN PHILOSOPHY
The precious
properties of herbs, flowers and extracts are all highly welcomed on the market today, though in 1976, when Helan was created with the aim of producing natural cosmetics, they seemed to have been pushed aside in a frenetic rush towards modernism.Genuine traditions and ancient knowledge
pertaining to herbs seemed forgotten at that time, but Helan has held on to an endless faith in the healthiness and qua lity of a world seen in a natural light with cosmetic ranges made with plant oils and extracts, essences, honey and scented waters- all giving a sense of well-being and beauty thanks to the richness of the main ingredients and their affinity with the skin.This incentive to create natural cosmetics
was a natural vocation, more a philosophy of life than a production choice.Helan was the first in the herbalist sector
to be able to affirm that our activity, the hypoallergenic qualities and safety of our cosmetics, are guaranteed by non-irrita ting dermatological tests, without animal testing. Our inborn love and respect for animals has grown in unison with the same values which have led to our awareness and preservation of all that is natural.FORMULA AND PRODUCTIONEvery product leaving our laboratories hasbeen created with craftsman care and backed by technologically advanced equipment, using machinery and packaging methods in optimal hygienic conditions.
High quality Helan products are the result of unifying:Nature, our precious source of raw materials;Tradition, an ancient treasury of knowledge;Scientific Research and innovative technolo-gical solutions which allow us to produce natural, effective, safe cosmetics pleasing to the senses and the skin.
3 the formulationHOW HELAN COSMETICS ARE CREATED
The quality of our products is not haphazard impro-visation but the lo-gical consequence of a specific philosophy based on the wil-lingness and desire to obtain the best by patiently selecting the properties of ra-re natural ingredients chosen specifically for each cosmetic product with tireless care.
philosophyand formulationINNOVATIVE FORMULAS
SEEKING TOPRODUCE MORE EFFECTIVE, SAFE ANDPLEASANT COSMETICS.Helan product lines are:
> ANIMAL-BASED INGREDIENTS FREE; > PETROLEUM, LANOLIN AND MINERAL OIL FREE, since these substances inhibit the absorption of active ingredients; > PRESERVATIVES FREE* in almost all the products, always paraben free, and in some case with potassium sorbate or other preservatives admitted by the organic standard certification. > SLS AND SLES FREE** for natural, effective and delicate cleansing; > SYNTHETIC COLOUR FREE leaving each product with the colour of its ingredients; > NICKEL, CHROME, LEAD,...TESTED (°assessment according to European directive n. 94/27/CE) > CLINICALLY TESTED, NOT ON ANIMALS to present products to the consumer without unnecessary cruelty to animals.HELAN COSMETICS
ARE MADE FROM SUBSTANCES SUGGESTED BY THE ANTIQUE ART OF HERBAL KNOWLEDGE AND NATURAL REMEDIES: > VEGETABLE DRY EXTRACTS TITOLATED IN ACTIVE INGREDIENTSAloe vera gel,
Centella asiatica, Mallow, Bilberry and red
Vine are only some of the 150 plants used.
ESSENTIAL OILS combined in multi-functio-
nal, synergetic active complexes: Rosemary,Lavender, Thyme, Eucalyptus, Mint, Pine...
VEGETABLE OILS cold pressed oils are used
in order to keep the properties unaltered:Argan, Wheat germ,Jojoba, sweet Almond,
Olive, Rice bran, Sesame, Grape seed...
VEGETABLE BUTTERS sebum similar and
nonclogging, Karitè butter, Avocado, Olive...FAIR- TRADE RAW MATERIALS
coming from certified, organic production in economically developing regions. *ex Reg. CE 1223/09 **SLS (Sodio Laurilsolfato) and SLES (Sodio Lauri leteresolfato) free certifications reading guide certificationsHelan"s entire system of formulation, production and controls is carried out according to the highest standards, respecting quality and env i ronmental certification criteria and international norms.
UNI EN ISO 9001/2008
QUALITY MANAGEMENTandUNI EN ISO 14001/2004 ENVIRONMENTAL MANAGEMENT In the year 2000, Helan was the first Italian cosmetic industry to obt ain both.STOP ANIMAL TESTING" ICEA n.002 Certification:Helan has always collaborated with the Italian associations that defend animal rights and in
1998 the company joined the first International Not Tested on Animals' Standard promoted by the LAV (Anti Vivisection League). In
2004 it obtained the ICEA n.002 Certification (Institute for Ethical Environmental Certification) and the right to use the international Stop Animal T
esting"CLEAN ENERGY PROGRAM:
Last but not least, only to give further examples of Helan's care for the environment, the company has jointed the Clean Energy program. This certifies that Helan respects the environment because every single Kwh of electric
ity used by the company is produced from renewable sources of energy without the use of fossil fuels (verified by the international DNV organisation).ECO-BIO COSMETICS LINE:
Helan has launched a line of
Eco-bio cosmetics
certified by ICEA. Today the raw material market has very much evolved, offering certified guarantees and continuity of supplies. That's why we now decided it was time to offer our clients the certified Bio-Ecocosmetics line. 5 labelling respect for the environmentLABELLING:
- What are INGREDIENTS - YES" INGREDIENTS - NO" INGREDIENTSEnvironment Respect
LABELLING: AN IMPORTANT SOURCE OF INFORMATION
In order to have and be INFORMED CONSUMERS, reading the label on a product is essential and supplies vital information and suggestions for use. Helan has always chosen to be informative in a simple, clear way regarding the qualities of all its products. Hence a label is like a small guide for consumers to recognize products which are really trustworthy.
INGREDIENTS: ingredients must be
written according to their technical nomenclature INCI":EXPIRATION DATES:
must be stated on the label if the producer cannot guarantee the product to last at least30 months. The PAO (Period After
Opening) must, in any case, be stated
on products lasting longer than 30 months.LABELLING AND INGREDIENTS
labellingBEYOND ANY LEGAL REQUIREMENTS,
EACH HELAN PRODUCT ALSO CONTAINS
THE FOLLOWING INFORMATION:
% of ACTIVE INGREDIENTS % of NATURAL COMPONENTS % OF RAW MATERIAL coming fromCERTIFIED ORGANIC AGRICULTURE
INGREDIENT AND CONTENT
EXPLANATION to help the consumer
interpret the INCI . ...MRespect for the environment is an essential part of HELAN"s company philosophy which has become today"s logo of REUSE-REDUCE-RECYCLE, aiding in customer awareness.
PAPERPLASTICUNDIFFERENTIATED
GLASSALUMINUM
that's why we've committed topackaging materials"leaflet" recycling instructions on every packageRECYCLING YOU RESPECT NATURE
the skin and our ingredientsThe body is wrapped in layers of skin that have the task of separating and protecting it from external environmental conditions. Skin is an organ. It is a real, proper cutaneous system and not just a simple, lifeless covering. Among the skin"s important functions in a healthy body is protection from the outside; hence from germs and bacteria, as well as body temperature regulation through perspiration and sweat. Furthermore, the skin breathes", exchanging carbon dioxide for oxygen and representing the sensorial border" between the inner and outside worlds.
The skin absorbs the substances it comes into contact with from the outside and transports them into the body.It is therefore essential to pay utmost attention to the quality of ingredients in cosmetic products, from cleansing to treatments.
This is the reason we can say that there are two types of ingredients