[PDF] Marketing Activities Questionnaire - PhonakPro PDF Marketing_Activities

Patient referral program: Physician referral program: Consumer marketing campaign: Open house event: Community seminar: Third party referral: Community

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Patient referral program:

Physician referral program:

Consumer marketing campaign:

Open house event:

Community seminar:

Third party referral:

Community outreach:

Walk-in:

Other:

1. Do you develop a detailed marketing budget prior to the start of each year? Yes No

2. Do you develop a marketing calendar? Yes No

3. How often do you update?

4. How much did your practice spend on marketing last year?

5. How much is your practice planning to spend on marketing this year?

6. Approximately what % of annual marketing spending is allocated to each of the following?

(should add up to 100%)

Television:

Radio:

Newspaper:

Public relations:

Direct mail:

Patient newsletter:

Social platforms:

Digital advertising:

Other:

Name:

Account Number:Phonak Rep:Date:

Information

Marketing Activities Questionnaire

7. What % of new patients over the previous year came from the following so

urces? (should add up to 100%)

8. Do you have a practice website? Yes No

9. How do you currently use your website?

10. Would you like to improve your website? Yes

11. If so, how?

Scheduling Tool

Educational Video

Testimonials

Website Optimization

Landing Pages/Forms

12. Do you collect email addresses? Yes

13. Do you regularly send emails to your database? Yes

14. What is your patient mix? New patient:____ Existing patient:_ Third party:____

15. Is there seasonality in your business? Yes

16. If yes, please indicate your best and worst months. Best Months: ____________

___ Worst Months: _______________

17. What is your message? Is it professionally or promotionally driven?

18. What kind of marketing is your competition doing?

19. What kind of marketing has worked BEST for you in the past?

20. What kind of marketing has NOT worked well/ NOT worked at all for you in the past?

21. What kind of marketing would you like to do in the future?

22. Do you currently track your marketing e?orts? Yes

23. If so, how do you do it?

24. Do you have a person who handles marketing in your o?ce? Yes

25. Is marketing their sole responsibility? Yes

26. How often do you communicate with your patients?

27. How often do you run patient upgrade events?

28. Explain your public relations or newsworthy events that are going to hap

pen in the upcoming year (in your explanation, please include sta?ng, services o?ered, and community outreach events).

29. How often do you collect patient testimonials? How do you use your patient testimonials?

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[PDF] [PDF] Marketing Activities Questionnaire - PhonakPro

Patient referral program:

Physician referral program:

Consumer marketing campaign:

Open house event:

Community seminar:

Third party referral:

Community outreach:

Walk-in:

Other:

1. Do you develop a detailed marketing budget prior to the start of each year? Yes No

2. Do you develop a marketing calendar? Yes No

3. How often do you update?

4. How much did your practice spend on marketing last year?

5. How much is your practice planning to spend on marketing this year?

6. Approximately what % of annual marketing spending is allocated to each of the following?

Television:

Radio:

Newspaper:

Public relations:

Direct mail:

Patient newsletter:

Social platforms:

Digital advertising:

Other:

Account Number:Phonak Rep:Date:

Information

Marketing Activities Questionnaire

7. What % of new patients over the previous year came from the following so

8. Do you have a practice website? Yes No

9. How do you currently use your website?

10. Would you like to improve your website? Yes

11. If so, how?

Scheduling Tool

Educational Video

Testimonials

Website Optimization

Landing Pages/Forms

12. Do you collect email addresses? Yes

13. Do you regularly send emails to your database? Yes

14. What is your patient mix? New patient:______ Existing patient:_____ Third party:______

15. Is there seasonality in your business? Yes

16. If yes, please indicate your best and worst months. Best Months: ____________

17. What is your message? Is it professionally or promotionally driven?

18. What kind of marketing is your competition doing?

19. What kind of marketing has worked BEST for you in the past?

20. What kind of marketing has NOT worked well/ NOT worked at all for you in the past?

21. What kind of marketing would you like to do in the future?

22. Do you currently track your marketing e?orts? Yes

23. If so, how do you do it?

24. Do you have a person who handles marketing in your o?ce? Yes

25. Is marketing their sole responsibility? Yes

26. How often do you communicate with your patients?

27. How often do you run patient upgrade events?

28. Explain your public relations or newsworthy events that are going to hap

29. How often do you collect patient testimonials? How do you use your patient testimonials?

14. What is your patient mix? New patient:____ Existing patient:_ Third party:____