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SteveJobsbyWalterIsaacson
i.
U.S.$35.00
Can.$36.99
FROMTHEAUTHOROFTHEBESTSELLING
BIOGRAPHIESOFBENJAMINFRANKLIN
ANDALBERTEINSTEIN,THISISTHE
EXCLUSIVEBIOGRAPHYOFSTEVEJOBS.
Based on more than forty interviewswith Jobs con
ducted over twoyears - aswell asinterviewswith morethan ahundred family members,friends,adver saries,competitors,andcolleagues - WalterIsaacson has written arivetingstory of theroller-coasterlife andsearinglyintensepersonalityof acreativeentre and digitalpublishing.
At atime whenAmericaisseekingwaystosustain
thebestwaytocreatevaluein thetwenty-firstcentury wasto connectcreativitywith technology.He builta company whereleapsof theimaginationwerecom binedwithremarkable featsofengineering. toreaditbeforeitwaspublished.Heput nothingoff- so,about thepeopleheworkedwith andcompeted shapedhisapproachtobusinessand theinnovative productsthatresulted.
Drivenbydemons,Jobscoulddrivethosearound
him tofuryand despair.Buthispersonalityandprod ucts wereinterrelated,just asApple'shardwareand His taleisinstructiveandcautionary,filledwithlessons about innovation, character,leadership,andvalues.
7? AlsobyWalterIsaacson
AmericanSketches
Einstein:HisLifeandUniverse
ABenjaminFranklinReader
BenjaminFranklin:AnAmericanLife
Kissinger:ABiography
TheWiseMen:SixFriendsandtheWorldTheyMade
(withEvanThomas) ProandCon
STEVEJOBS
WALTER
ISAACSON
SIMON&SCHUSTER
NewYork London TorontoSydneyNewDelhi
i Simon8cSchuster
1230 AvenueoftheAmericas
New York,NY 10020
Copyright©2011byWalterIsaacson
orportionsthereofinanyformwhatsoever. 1230AvenueoftheAmericas,NewYork,NY10020.
ofSimon8c Schuster, Inc. Illustrationcreditsappearonpage629.
DesignedbyJoyO'Meara
ManufacturedintheUnitedStatesofAmerica
13579108642
ISBN978-1-4516-4853-9
ISBN 978-1-4516-4855-3 (ebook)
Thepeoplewhoarecrazyenough
tothinktheycanchange theworldaretheoneswhodo. - Apples"ThinkDifferent"commercial,1997 CONTENTS
Charactersxiii
Introduction:HowThisBookCametoBexvii
CHAPTERONE
Childhood:AbandonedandChosen1
CHAPTERTWO
OddCouple:TheTwoSteves21
CHAPTERTHREE
TheDropout:TurnOn,TuneIn...31
CHAPTERFOUR
AtariandIndia:ZenandtheArtofGameDesign42
CHAPTERFIVE
TheAppleI:TurnOn,BootUp,JackIn. . .56
CHAPTERSIX
TheAppleII:DawnofaNewAge71
CHAPTERSEVEN
Chrisann andLisa:HeWhoIsAbandoned...86
CHAPTEREIGHT
XeroxandLisa:GraphicalUserInterfaces92
Contents
CHAPTERNINE
GoingPublic:AManofWealthandFame102
CHAPTERTEN
TheMacIsBorn:YouSayYouWantaRevolution108
CHAPTERELEVEN
CHAPTERTWELVE
TheDesign:RealArtistsSimplify125
CHAPTERTHIRTEEN
BuildingtheMac:TheJourneyIstheReward135
CHAPTERFOURTEEN
EnterSculley:ThePepsiChallenge148
CHAPTERFIFTEEN
TheLaunch:ADentin theUniverse159
CHAPTERSIXTEEN
GatesandJobs:WhenOrbitsIntersect171
CHAPTERSEVENTEEN
Icarus:WhatGoesUp. . . 180
CHAPTEREIGHTEEN
NeXT:PrometheusUnbound211
CHAPTERNINETEEN
Pixar:TechnologyMeetsArt238
CHAPTERTWENTY
CHAPTERTWENTY-ONE
FamilyMan:AtHomewiththeJobsClan267
Contents
CHAPTERTWENTY-TWO
ToyStory:BuzzandWoodytotheRescue284
CHAPTERTWENTY-THREE
TheSecondComing:
CHAPTERTWENTY-FOUR
CHAPTERTWENTY-FIVE
ThinkDifferent:JobsasiCEO327
CHAPTERTWENTY-SIX
CHAPTERTWENTY-SEVEN
TheiMac:Hello(Again)348
CHAPTERTWENTY-EIGHT
CEO:StillCrazyafterAllTheseYears358
CHAPTERTWENTY-NINE
CHAPTERTHIRTY
The DigitalHub:FromiTunestotheiPod378
CHAPTERTHIRTY-ONE
TheiTunesStore:TmthePiedPiper394
CHAPTERTHIRTY-TWO
MusicMan:TheSoundTrackofHisLife411
CHAPTERTHIRTY-THREE
PixarsFriends: . . .andFoes426
CHAPTERTHIRTY-FOUR
Contents
CHAPTERTHIRTY-FIVE
RoundOne:MementoMori452
CHAPTERTHIRTY-SIX
CHAPTERTHIRTY-SEVEN
RoundTwo:TheCancerRecurs476
CHAPTERTHIRTY-EIGHT
Thei?zd: Into thePost-PCEra490
CHAPTERTHIRTY-NINE
NewBattles:AndEchoesofOldOnes511
CHAPTERFORTY
CHAPTERFORTY-ONE
RoundThree:TheTwilightStruggle538
CHAPTERFORTY-TWO
Legacy:TheBrightestHeavenofInvention560
Acknowledgments573
Sources575
Notes579
Index599
CHARACTERS
back. daughterLisa. becameawriterinNewYorkCity. teacher. Jobs for three decades.
manufacturing. JobsasAppleCEOinAugust2011.
contentcompanies. dledAppleintheearlyMacintoshyears. xivCharacters clashedwithJobs. company. divisionwhenJobswasoustedin1985. originalMacteam. employee. engineerontheAppleII. RobertIger.SucceededEisnerasDisneyCEO in2005.
confidant. EveJobs.YoungestchildofLaureneandSteve.
Steve.
wife,Clara,adoptedStevein1955. signedin1994tocofoundDreamWorksSKG. Charactersxv
Appleemployee.
Jobs. trustedadvisor. butdidnotget the iPhonebusiness. fatherfigure. hardwareengineeratApplein1997. to manageJobs. clashedwith andoustedJobsin1985. raised. afflictedwithschizophreniainthe1990s. chiefsoftwareengineeratApplein1997. DuncanMilnerattheadagencyApplehired.
xviCharacters Stephen Wozniak. ThestarelectronicsgeekatHomesteadHigh;Jobsfig camehispartnerinfoundingApple. INTRODUCTION
HowThisBookCametoBe
to beonstage.He wantedinsteadto takeawalksothat wecouldtalk. washispreferredwaytohaveaseriousconversation.It turnedoutthat cadeortwo,whenyouretire. I hadknownhimsince1984,whenhecametoManhattantohave Introduction
focusonme,andhewouldtakemeto asushirestaurantinLower Manhattanto tellmethatwhateverhewastoutingwasthebestthing hehadeverproduced.Ilikedhim. German wartimecodesand then committedsuicideby biting into a decidedto dosuchabook.When myEinsteinbiographycameout, hecameto abookeventinPaloAltoandpulledmeasidetosuggest, again,thathewouldmakeagoodsubject. andI hadnoreasontobelievehe'deverreadanyofmybooks.Maybe when he had firstraisedtheidea,I hadn'tknownhe wassick.Almost explained. later thatfallheseemedtohavesecondthoughts aboutcooperating Introduction
forawhile. writerMonaSimpson.Hiswifeand their threechildrenhad taken a Hewasin areflectivemood,andwetalkedformorethan anhour.He economiesinthetwenty-firstcentury. unexpectedanswer.Iknewthat Iwouldhavetointerviewscoresof Introduction
dislikedit somuchthatheaskedtohaveinputindesigninganewver with him.Somewereformalonesin his PaloAltolivingroom,oth seethat it'salltoldtruthfully." Ileaveit to thereadertoassesswhetherIhavesucceededin this I'vedonethe bestIcantobalanceconflictingaccountsfairlyandbe transparentaboutthesourcesIused. This is a book about the roller-coasterlife and searingly intense Introductionxxi
world'smostvaluablecompany. Thisisalso,Ihope,abookaboutinnovation.At atimewhenthe thatconsumersdidnotyetknowtheyneeded. Shakespeare'sHenryV - thestoryofawillfulandimmatureprince spiringbutflawedking - beginswiththeexhortation"OforaMuseof inghowtoturnsiliconintogold. STEVEJOBS
PaulJobswithSteve,1956
TheLosAltoshousewiththegaragewhere
Applewasborn
chapterone CHILDHOOD
AbandonedandChosen
TheAdoption
WhenPaulJobswasmusteredout of theCoastGuardafterWorld fortyyearslater. WalterIsaacson
asamachinistandfiremanearnedhimcommendations,but he occa ofseaman. hadbeenkilledin thewar.SowhenshemetPaulJobson thatfirst date,shewasprimedtostartanewlife. enoughlivingintheprocess. marriage,theywerelookingtoadoptachild. Childhood
hadthreatenedtodisownherif shewedAbdulfattah.Norwasabor Joannetraveledto SanFrancisco,whereshewastakenintothecareof andquietlyarrangedclosedadoptions. yerandhiswife.Butwhenaboywasborn - onFebruary24,1955 - newbabyStevenPaulJobs. WalterIsaacson
thestipulationthatthecouplepromise - indeedsignapledge - to married,shecouldgettheirbabyboyback. allfindeachother. Childhood
borninto." ofabandonmentinSteveslife." SiliconValley
WalterIsaacson
hammerso I couldworkwithhim." ofthehouseinMountainView.AsJobsshowedit offtome,he ca youcouldn'tsee." veryyoungandreallygood-looking." Childhood
encounteredit alotinautomobilesandotherthingshewouldfix.He andsellingitfor$250 - andnottellingtheIRS." whenwewerekids." JobssaidthathisappreciationforEichlerhomesinstilledin him theiPod." WalterIsaacson
that anditwasn'tinhisnature.Iadmiredhimforthat."PaulJobswent backto beingamechanic. overdrunk,andmydadstoodhimdown - saying"She'shere,butyou're messed-uplives. Childhood
launched ballisticmissiles,was founded in 1956 next to the NASA hereveryexciting." DavidPackardand his newwifemovedinto ahousein Palo Alto that had a shedwherehisfriendBillHewlettwassoonensconced. Thehousehadagarage - anappendagethatwouldprovebothuse fulandiconicinthevalley - inwhichtheytinkeredarounduntilthey stabilitywantedtowork. engineers - mostnotablyRobertNoyceandGordonMoore - to 10WalterIsaacson
semiconductors. Childhood11
Iracedhome,andItoldmydadthathewaswrong."
anamplifier.There's sometrick." abatoutofhell.'" hewasadopted,madehimfeelapart - detachedandseparate - from bothhisfamilyandtheworld. willingtoadapttheirlivestosuitasonwhowasverysmart - andalso Theywerewillingtodefertomyneeds."
12WalterIsaacson
School
himhowtoread.This,however,ledtosomeproblemsoncehe gotto toreallybeatinganycuriosityoutofme." underthe chairofourteacher,Mrs.Thurman.Wegaveher anervous twitch." Childhood13
tachment,thatwouldmarkhimforthe restofhis life. mostlyright,Iwillgiveyouthisandfivedollars.'And Ihandeditback "Ijustwantedtolearnandtopleaseher." meshecaredabout.Shesawsomethinginme." anotherkid'sback. sibly,tohavehimskiponlyonegrade. 14WalterIsaacson
wasin adifferentschool,CrittendenMiddle.Itwasonlyeightblocks locatedin aneighborhoodfilledwithethnicgangs."Fightswerea schoolasa showofmacho."Around the timethatJobs arrived,agroup schoolwasdestroyedafteritsteambeatCrittenden'sin awrestling match. school,"herecalled.Financiallythiswasatoughdemand.His par district." Themovewasonlythreemilestothesouth,to aformerapricot cutter tract homes.Theirhouse, at 2066 Crist Drive, was one story hissonwithelectronics. fruitsandvegetables." LutheranchurchmostSundays.Thatcameto anendwhenhewas Childhood15
whichoneI'mgoingtoraiseevenbeforeI doit?" Jobsthenpulledout theLifecoverandasked,"Well,doesGod that." sometimesIdon't.It'sthegreatmystery" weredevising.Hissonwasfascinatedbytheneedforperfection. "La I was moreinterestedin electronics."
16WalterIsaacson
servedtwo thousandstudents."Itwasdesignedby afamousprison schoolbyhimselfeachday. He hadfewfriendshisownage,buthegottoknowsomeseniors who were immersedin thecountercultureof the late 1960s.Itwas a LSD and the wholecounterculturetrip."
wholiveddownthe streetfromhis oldhouse.Langeventuallygave couldbuildanything." Childhood17
groupoffifteenorsostudentswhometin thecompanycafeteriaon emittingdiodes. So we talked about what to do with them." Because Ifellinlovewithit."
PaloAlto and calledhim at home. And he answeredandchattedwith stuff,I lovethis stuff/ and then I askedhim what he liked to do best. outwiththem." Jobslikedtowork.Healsohadanewspaperroute - hisfather woulddrivehimwhenitwasraining - andduringhissophomoreyear spent weekends and the summer as a stock clerk at a cavernous elec 18WalterIsaacson
warrensofshelves,dumpedunsortedintobins,andpiledin an out dooryard."Outin theback,nearthebay,theyhadafenced-inarea there.Thecolorsweremilitarygreensandgrays,but theyhadthese switchesand bulbcoversof amber and red.There were these big old wereblowingupChicago." At thewoodencountersupfront,ladenwith thickcataloguesin ter thantheclerks.Jobsfollowedsuit.Hedevelopedaknowledgeof coolcar,"helatersaid."Butatthetimeitwasthe mostuncoolcarin theworld.Still,itwasacar,sothatwasgreat."Within ayearhehad thatwasveryexciting." Thatsamesummer,betweenhissophomoreand junioryearsat the fewtimesin hislifethat hefacedhisfather'sanger."That wasthe Childhood19
deprivation."Iwasstartingto getstoneda bitmore.Wewouldalso it, ofthosewhoweregeekilyimmersedinelectronicsand thosewho wereintoliteratureand creative endeavors. "Istartedtolistento music technology - Shakespeare,Plato.IlovedKingLear"Hisotherfavor nentshehadscored. ashepeeredin thewindow,"andhere,nextdoor,iswheretheauto classwasthenewautoshop." 20WalterIsaacson
nevertrustedJobswith akeyto thestockroom.OnedayJobsneeded WhenMcCollumaskedhowhe hadgottenit,Jobsdescribed - with defiantpride - thecollectcallandthetalehehadtold."Iwasfurious," McCollumsaid."Thatwasnot thewayIwantedmystudentsto be They'vegotplentyofmoney."
that itwasoffered.Foroneof hisprojects,hemadeadevicewith a system. CHAPTERTWO
ODDCOUPLE
quotesdbs_dbs13.pdfusesText_19
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