[PDF] Event Marketing/PR Plan Template - Simpson University PDF Event-Marketing-Plan.pdf

22 mar 2016 · (Event Marketing Plan), is essential for the delivery of a successful event This document is a marketing and public relations plan template from the Marketing Dept what ideas they have for helping us get the word out

Some electronic sources are also used to supply data for some researches in this thesis Key words: marketing plan, service business, event management

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vision and mission—and saves you time promoting individual events or projects A sample marketing plan, budget and calendar to serve as a guideline to Sample Marketing Plan (Contact Jamie to receive a copy as a Word Doc at

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knowledge and resources available to those involved in the planning and provision of Ensure there are photographs of their participation for their use post-event Online 'library/resource centre' with index and key-word search- ability of all

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Usually, the first section of a marketing plan is the Executive Overview In other words, how many users do you currently have and how many If you're planning special events as a way to promote your product or business, then there are a

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1EventMarketing/PRPlanTemplateThedevelopmentofaneffectivemarketingandcommunicationsplan,orsimplyEMP(EventMarketingPlan),isessentialforthedeliveryofasuccessfulevent.Thekeyistomatchyoureventconcept(thetheme,program,andmission,etc.)withtheappropriateaudience(thosewhowillattendorparticipateinyourevent).Inordertodothat,youmusthaveastrongideaofwhattheeventactuallyoffersandtowhom.Youalsoneedtohaveaneffectiveplanofaction(toeffectivelyreachyouraudienceandcompelthemtoattendtheevent)andthenecessaryresourcestoimplementit.Thisdocumentisamarketingandpublicrelationsplantemplate.Itisnotanexhaustivelistofelementsforinclusionwithinaneventmarketingplan;ratheritistobeusedasaguide,aframeworkaroundwhicheventorganizerscandeveloptheirownplan.Theelementscontainedwithinitarenotmandatoryforinclusion,butitisrecommendedthatanyeventmarketingplansbeingsubmittedinconjunctionwithyoureventworkordercontainthefollowing:- EventSummary(Who,What,Where,When)- BIGIdea(motivations,missionandpurpose-Why)- Goals/Outcomes/KeyPerformanceIndicators- TargetAudience(s)- Marketing/ProfitPlan- Marketing-CommunicationsTimeline- Notes(SuccessKeys)- Appendices(IncludingBudgetandRegistrationFormOutlines)

5TargetAudience•ChristianInfluencersinRedding(Pastors,Churches,Ministries)•SimpsonStudentsandAlumni•BikeEnthusiastsinRedding(Bikeclubs)•CorporateSponsors(LocalBikeShops,etc.)BlackBearDinerPersonalityAnalysisSystemDick'sSportingGoodsCliffBarReddingRancheria(WinRiverCasino)ReddingBankofCommerceBarrandMuffordAttorneysReddingKiaSubaruCrownMotorsReddingBankofCommerceShastaRegionalHospitalMercyMedicalCenterMDImagingLassenCanyonNurseryPerryWrightKeystoReachingourTargetAudienceWemustdoagoodoutreachtoareachurches,requestingtimetospeaktotheircongregationsandpostnoticesintheirbulletinsandpostersintheirhallways.Thisisafamily-friendly,athleticevent,butthegoalsandpurposeistohelpthebodyofChristinReddingandtheworldaddtoournumbersbyhelpinggiftedandqualifiedstudentstoattendtheonlyChristianuniversityintheNorthState.Thekeywillbereachingthesetwoaudienceswithourmessage(ourbigidea):I. ChristianInfluencers(andChurches)II. Athletic/CommunityMindedBusinessesWhatMarketingstrategiesandchannelswillworkbest?•Tappingintoexistingrelationshipsandnetworks(churches,businesses,students)•Emailmarketing,esp.toalumniandstudents•Socialsharing(Facebook,Twitter,YouTube)•Acompelling,educational(informative)videoisaMUST•Acelebrityendorsement(RideBlindRacing)

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[PDF] [PDF] Event Marketing/PR Plan Template - Simpson University