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2021 Travel
Trends Report
In December 2020, Expedia Group conducted a
st udy of 2,200 Americans in with data in telligence firm The Morning Consult to better un derstand how the travel industry has evolved since th e outset of the pandemic, and the way consumers are feeling about traveling in the year ahead.Overview
The generations include:
The purpose of this report is to provide a holistic view of the outlook on travel. We encourage all travelers to make
responsible travel decisions, including adhering to guidance issued by governments and health authorities.
Gen ZMillennialsGen XBaby Boomers:
1997-20121981-19961965-19801946-1964
TM2Expedia Group's 2021 Travel Trends Report
Looking back
at 2020Travelers had to endure a change of
plans but the trips taken were worth it.Still, the majority of travelers discovered
unexpected benetsoftaking trips for leisure or business during the pandemic. 3430
had a shorter booking window opted to drive over other methods of transportation
Before we dive into 2021, let's reect.
TM3Expedia Group's 2021 Travel Trends Report
Predictions
for 2021 TM In the year ahead, travel will play an increasingly critical role in strengthening c onnections, b roadening h orizons a nd b ridging divides.The majority of Americans agree that travel:
Makes me feel
more connected to the worldTravel will serve as a
force for good.1 TM5Expedia Group's 2021 Travel Trends Report
Initiatives to reduce the
spread of COVID-19
will fuel travel industry recovery.2The graphs below represent the
percent of respondents who re- port being more willing to travel as soon as a COVID-19 vaccine is widely available: 4642
39
are more likely to travel when a
COVID-19 vaccine is made
widely availablesaid positive news surrounding a COVID-19 vaccine made them more hopeful about travel, or drove them to book a tripbelieve instituting travel bubbles will help keep communities safe
Married couples and city dwellers will be
rst totravelfollowing the wide release of a COVID-19 vaccine. 50Suburban
30Rural 56
40
Married
Unmarried
TM6Expedia Group's 2021 Travel Trends Report
After months in relative isolation, the pent-up demand for travel is significant. With the a dvent of the vaccine and other treatments, people are starting to believe normal life is within reach and they can't wait to explore the world and see loved ones.wil l take more trips in 20 2 1 co mpared to 2020 say their next vacation will be at least a week.3Travelers will embark
on more trips and e xtend their vacations. TM7Expedia Group's 2021 Travel Trends Report
4338
25
$5,462 saved on average for the next trip i n 2 0 21.
But, Millenials are
spending far more 5250
35
32
ŝśŝŜĘ4
TMExpedia Group's 2021 Travel Trends Report
5651
45
Would love to take a
U.S. landmark tourWant a beach
Can't wait to a
cruiseTravelers will
use th eir s avings o n a dream v acation. TMExpedia Group's 2021 Travel Trends Report
Most popular travel companions:
Least popular travel companions:
People will travel with
those they've been closest to throughout the pandemic.6 TM10Expedia Group's 2021 Travel Trends Report
Here's a snapshot of what
several Expedia Group brands are forecasting in the year ahead TM 7 View the full report by Expedia Group Media Solutions,Understanding Traveler
Sentiment & Inuences
TM12Expedia Group's 2021 Travel Trends Report
Leisure
Q42020Q1
2021Q2
2021Q3
202175%
50%
25%
0% Gen XBoomersSilent GenerationGlobalGen ZMillenials 1 2 3 4 5 6 7 8 9