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VOL20 Q3 2015

www.attractionsmanagement.com @attractionsmag www.simworx.co.uk

VOL20 Q3 2015

www.attractionsmanagement.com @attractionsmag

KidZania

The attraction

brand that wont stop growing

THE DARK SIDE

Our ride

makers series continuesPHOTO: LIONSGATE

The Hunger Games:

The Exhibition

The cutting-edge

mobile experience

SAVAGE

BEAUTY

Smashes

V&A records

Inside the

Whitney

Starchitecture

in New Yorks

Meatpacking

District

TEA / AECOM

THEME &

MUSEUM INDEX

Attendance

figures continue to rise

Michiel Buchel

ECSITEs new

president on in" uencing global issuesKidZannnnnnniiiiiaiaaaaK ttractiono The a rand that br ontstopwo

The cutting-edge

mobile experience

For full

functionality please view in

Adobe Reader

presents...nWave.com | /nWavePicturesDistribution | /nWavePictures | /nWave | /nwavepicturesdistribution

nWave is a registered trademark of nWave Pictures SA/NV. ©2015 nWave Pictures SA/NV - All Rights Reserved

INTERNATIONAL

Goedele Gillis

+32 2 347-63-19
ggillis@nWave.comJennifer Lee Hackett +1 386-256-5151 jleehackett@nWave.com

Florida Of“ceJanine Baker

+1 818-565-1101 jbaker@nWave.com

California Of“ce

NTH/STH AMERICAN SALES

Pure adrenaline

RIDES

Rides.nWave.com

Attractions.nWave.com

Exciting

ATTRACTIONS

nWave.com | /nWavePicturesDistribution | /nWavePictures | /nWave | /nwavepicturesdistribution nWave is a registered trademark of nWave Pictures SA/NV.

©2015 nWave Pictures SA/NV - All Rights Reserved | ©2015 Red Star Films Ltd. - All Rights Reserved

presents

INTERNATIONAL

Goedele Gillis

+32 2 347-63-19
ggillis@nWave.comJennifer Lee Hackett +1 386-256-5151 jleehackett@nWave.com

Florida Of“ceJanine Baker

+1 818-565-1101 jbaker@nWave.com California Of“ceNTH/STH AMERICAN SALESA race to reveal ancient mysteries... T heres a bouncy feel to the latest TEA/AECOM

Theme and Museum Index (page 42) which reports

healthy growth in attendances across attractions sectors from museums to theme and water parks. AECOM, which did the research, says the top 25 amusement/ theme parks grew attendances by 4.1 per cent in 2014, the top

20 waterparks by 2.8 per cent and the top 20 museums by 1.6

per cent. Increases were recorded on all continents. Hidden within the numbers are factors which will turn the

Top Ten Operator tables into

a game of Snakes & Ladders over the next few decades.

For example ... as Universal

is demonstrating with its roll- out of Harry Potter attractions ... embracing the right IP can revitalise a mature business.

Universal saw a 10.4 per

cent increase in year-on-year attendances as a result of the launch of its “rst Potter attraction in Orlando. More are following across its global estate, giving an impetus that could

eventually see it overtake Merlin to take the number two slot.On the other side of the equation, Merlins accident at its

Alton Towers theme park in the UK (page 32), hit attendances and the strength of its Legoland brand, the accident has been a setback and it will be interesting to see the positions of the two businesses when the numbers come in next year. The growth of Asia ... particularly China ... is a major factor driving change. In spite of the recent currency devaluation, the scale of development is likely to dwarf what has gone before. The TEA/AECOM Theme and Museum Index shows healthy trading in all parts of the attractions industry worldwide, and the global top ten is looking increasingly like a game of snakes and ladders, as operators performances are impacted by everything from IP launches to currency devaluationsblog.attractionsmanagement.com

SNAKES & LADDERS

Perhaps even Disneys seemingly unassailable lead in the market could be challenged over the next few decades. Speaking at the China International Tourism Investment Conference, Wang Jianlin, chair of Wanda, said the company ... Chinas biggest property developer ... is aiming to overtake

Disney as the worlds largest tourism-based business by 2020. This isnt an unfounded remark ... Wanda has deep pockets

and has been building a diverse global portfolio for years, with interests in areas from sport and broadcast to theme park development, hospitality, resorts and urban regeneration.

Wang said the company will

develop Wanda Cities ... vast indoor culture, entertainment and attractions hubs which will trade all year round. Fifteen are planned in China alone, each with projected visitor numbers of between 10 and 30 million a year. A global rollout is likely.Attractions development requires that investors take a very long-term view and play the demographics and economic cycles tactically. With the market globalising at breakneck speed, the TEA/AECOM top ten table will see big changes over the next few decades as the bigger operators jostle for the top spots. Developments in Asia are being driven by consultants, designers and suppliers from the US and Europe and this will also evolve, as operators like Disney educate local sub con- tractors. We expect Chinese companies to develop products and services which are marketable on the world stage, adding another new element of competition within the sector.Liz Terry, editor. Twitter: @elizterry

Tel: +44 (0)1462 431385 attractionsmanagement.com @attractionsmag theteam@leisuremedia.comWith the market globalising at

breakneck speed, the

TEA/AECOM top ten table will

see big changes as the bigger operators jostle for position ©CYBERTREK 2015 AM 3 2015attractionsmanagement.com 7

24 Interview

Michiel Buchel

Michiel Buchel is Ecsite"s new president

and CEO of the Netherland"s biggest science centre, NEMO. He shares his optimism about the science centre sector and the secrets of NEMO"s success

30 Show Review

Ecsite Conference: Future Visions

Sharing ideas about the role and

aims of tomorrow"s science centres from the Annual Ecsite Conference32 Talking Point

What Can Be Learned from the

Alton Towers Accident?

After a serious rollercoaster crash hit

the headlines, we ask what lessons can be learned and shared

36 Attractions

All Work, All Play

KidZania, star of the edutainment world,

has opened its newest franchise in

London, its 17th location to date. We

meet the global top team to find out what makes these small cities a big success42 Analysis

Be Our Guest

TEA/AECOM"s 2014 Theme Index shows

attendance growth across all regions.

AECOM experts analyse the recent trends

50 Galleries

Pack It up, Pack It inMuseum director Adam D Weinberg tells the story of the Whitney"s new home

56 AV & Multimedia

Streets Ahead

Exploring the digital experience at the

new Cooper Hewitt design museum

60 Audioguides & Apps

Tour de Force

An integrated mobile experience for

The Hunger Games: The Exhibition

Editorsletter News ScienceCentres VisitorAttractions Waterparks ThemeParks Museums&Galleries Heritage Zoos&Aquariums

ISSUE 3 2015

IN THIS ISSUE ATTRACTIONS MANAGEMENTQ p30 In session: Ecsites 2015 conference Q p36 High achiever: KidZania opens in the UK capital as we meet the brands key players Q p24 Michiel Buchel, head of NEMO science centre in Amsterdam, takes the reins of Ecsite

Q p72 Alexander McQueen fills Londons V&A

attractionsmanagement.comAM 3 2015 ©CYBERTREK 20158

ON THE COVER

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