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VOL20 Q3 2015
www.attractionsmanagement.com @attractionsmag www.simworx.co.ukVOL20 Q3 2015
www.attractionsmanagement.com @attractionsmagKidZania
The attraction
brand that wont stop growingTHE DARK SIDE
Our ride
makers series continuesPHOTO: LIONSGATEThe Hunger Games:
The Exhibition
The cutting-edge
mobile experienceSAVAGE
BEAUTY
Smashes
V&A records
Inside the
Whitney
Starchitecture
in New YorksMeatpacking
District
TEA / AECOM
THEME &
MUSEUM INDEX
Attendance
figures continue to riseMichiel Buchel
ECSITEs new
president on in" uencing global issuesKidZannnnnnniiiiiaiaaaaK ttractiono The a rand that br ontstopwoThe cutting-edge
mobile experienceFor full
functionality please view inAdobe Reader
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INTERNATIONAL
Goedele Gillis
+32 2 347-63-19ggillis@nWave.comJennifer Lee Hackett +1 386-256-5151 jleehackett@nWave.com
Florida OfceJanine Baker
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nWave.com | /nWavePicturesDistribution | /nWavePictures | /nWave | /nwavepicturesdistribution nWave is a registered trademark of nWave Pictures SA/NV.©2015 nWave Pictures SA/NV - All Rights Reserved | ©2015 Red Star Films Ltd. - All Rights Reserved
presentsINTERNATIONAL
Goedele Gillis
+32 2 347-63-19ggillis@nWave.comJennifer Lee Hackett +1 386-256-5151 jleehackett@nWave.com
Florida OfceJanine Baker
+1 818-565-1101 jbaker@nWave.com California OfceNTH/STH AMERICAN SALESA race to reveal ancient mysteries... T heres a bouncy feel to the latest TEA/AECOMTheme and Museum Index (page 42) which reports
healthy growth in attendances across attractions sectors from museums to theme and water parks. AECOM, which did the research, says the top 25 amusement/ theme parks grew attendances by 4.1 per cent in 2014, the top20 waterparks by 2.8 per cent and the top 20 museums by 1.6
per cent. Increases were recorded on all continents. Hidden within the numbers are factors which will turn theTop Ten Operator tables into
a game of Snakes & Ladders over the next few decades.For example ... as Universal
is demonstrating with its roll- out of Harry Potter attractions ... embracing the right IP can revitalise a mature business.Universal saw a 10.4 per
cent increase in year-on-year attendances as a result of the launch of its rst Potter attraction in Orlando. More are following across its global estate, giving an impetus that couldeventually see it overtake Merlin to take the number two slot.On the other side of the equation, Merlins accident at its
Alton Towers theme park in the UK (page 32), hit attendances and the strength of its Legoland brand, the accident has been a setback and it will be interesting to see the positions of the two businesses when the numbers come in next year. The growth of Asia ... particularly China ... is a major factor driving change. In spite of the recent currency devaluation, the scale of development is likely to dwarf what has gone before. The TEA/AECOM Theme and Museum Index shows healthy trading in all parts of the attractions industry worldwide, and the global top ten is looking increasingly like a game of snakes and ladders, as operators performances are impacted by everything from IP launches to currency devaluationsblog.attractionsmanagement.comSNAKES & LADDERS
Perhaps even Disneys seemingly unassailable lead in the market could be challenged over the next few decades. Speaking at the China International Tourism Investment Conference, Wang Jianlin, chair of Wanda, said the company ... Chinas biggest property developer ... is aiming to overtakeDisney as the worlds largest tourism-based business by 2020. This isnt an unfounded remark ... Wanda has deep pockets
and has been building a diverse global portfolio for years, with interests in areas from sport and broadcast to theme park development, hospitality, resorts and urban regeneration.Wang said the company will
develop Wanda Cities ... vast indoor culture, entertainment and attractions hubs which will trade all year round. Fifteen are planned in China alone, each with projected visitor numbers of between 10 and 30 million a year. A global rollout is likely.Attractions development requires that investors take a very long-term view and play the demographics and economic cycles tactically. With the market globalising at breakneck speed, the TEA/AECOM top ten table will see big changes over the next few decades as the bigger operators jostle for the top spots. Developments in Asia are being driven by consultants, designers and suppliers from the US and Europe and this will also evolve, as operators like Disney educate local sub con- tractors. We expect Chinese companies to develop products and services which are marketable on the world stage, adding another new element of competition within the sector.Liz Terry, editor. Twitter: @elizterryTel: +44 (0)1462 431385 attractionsmanagement.com @attractionsmag theteam@leisuremedia.comWith the market globalising at
breakneck speed, the