[PDF] [PDF] Use of superimposed text in television advertising - ASA

The guidance does not apply to supers added, for example, to make statements about copyright or information included as part of voluntary responsible 



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[PDF] Advertising as Discourse - DiVA

In many examples of advertisements from the 50s up until the end of the 20th century, advertising texts discussed how a woman should be concerned about her 



[PDF] Use of superimposed text in television advertising - ASA

The guidance does not apply to supers added, for example, to make statements about copyright or information included as part of voluntary responsible 



[PDF] Defines Research for the ASA on Superimposed text - Advertising

Background to the research: Project context, method and sample • Many TV ads use superimposed text (referred to here as 'supers') to qualify headline claims



[PDF] The Translation of Advertising Texts - White Rose eTheses Online

translated advert which results from this interaction 2 See, for example, Nord's discussion of instrumental translation (1991: 73) and House's treatment of covert  



[PDF] Advertising

newspapers are one example of an advertising medium Can you think of Find all the word pairs in the text using the words advertisement or advertising



Audio intertextuality in modern advertising text - SHS Web of

Musical and sound design of commercials in theory is studied rarely as a system One can, for example, refer only to some specialized works of German authors -

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