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a report inassociation with GSAIR - The Global Serviced Apartments Industry Report 2020-2021 TIN Trav elIntelligenceNetwork
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serviced apartment buyers, suppliers and agents TheAp artmentServiceTheGl obalServiced ApartmentsIndust ryReport2016/17 a TINrep ort info@apartmentsMervice.com w Lisbon Madrid M Barcelona FrankfuMrt Singapore a TINrep ort TheGl obalServiced ApartmentsIndust ryReport2016/17 in associationwith C t in association with TINTravel Intelligence Network
a reportThe Apartment Service
GSAIR - The Global Serviced Apartments Industry Report 2020 - 2021 The Apartment Service GSAIR - The Global Serviced Apartments Industry Report 2020 - 2021The Apartment Service
GSAIR - The Global Serviced Apartments Industry Report 2020 - 2021 a report inassociation with GSAIR - The Global Serviced Apartments Industry Report 2020-2021 TIN Trav elIntelligenceNetworkOne agency, 7 global ofaces
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buyers looking to build, expand or enhance their serviced apartment programmes www.theTASalliance.comACCOMMODATIONS
TMDisclaimer
Whilst every effort has been made to ensure accuracy, neither The Apartment Service nor Travel Intelligence
Network can be held responsible for any errors or omissions.Confidentiality Notice
Copyright © 2020 by Room Space Limited t/a The Apartment Service. All rights reserved. This document or any
portion thereof may not be reproduced or used in any manner whatsoever without the express written permission
of the Company. This document is intended for the person it is addressed to only. The information contained within
is strictly confidential and/or protected by law. If you are not the intended recipient of this document you must not
make any use of this information, copy, store, disclose or show it to any unauthorised person.The Global Serviced Apartments
Industry Report 2020-2021
Global Serviced Apartments Industry Report 2020-2021 In association with Adagio and Frasers Hospitality8th edition
Published by
T he Apartment Service5 - 6 Francis Grove
Wimbledon
London
SW19 4DT
United Kingdom
www.apartmentservice.comCompiled by Travel Intelligence Network
www.the-tin.comDesigned by Creativo
w ww.creativodesign.co.ukContents
Report methodology & editorial team.....................................................................
A cknowledgements and sources...................................................................... Glossary of terms....................................................................Global tr
ends commentary .............................................................. GSAIR survey results & analysis.....................................................................The global lodging industry - where does extended stay fit in?..................................................
Assessing performance - extended stay vs hotels.....................................................................
Global trends driving the extended stay sector........................................................................
Regional trends driving the extended stay sector........................................................................
Serviced apartments - operator & supplier up-date........................................................................
Operator analysis - too many brands?.......................................................................
Operator analysis - online reputation scores by brand.....................................................................
Technology and innovation.................................................................... Data security and management..............................................The Airbnb effect - impact of home sharing on extended stay....................................................
Serviced apartment 2025......................................................................Serviced apartments and traveller well-being...............................................................
Co-living, can it work for corporates?.......................................................................
Tomorrow"s guests, who are they?.......................................................................
Regional report, Africa................................................................... Regional report, Asia............................................................. Regional report, Australasia.................................................................. Regional report, Europe........................................................................ Regional report, LATAM...................................................................... Regional report, Middle East....................................................................... Regional report, USA/Canada.................................................................. Report conclusions.............................................................. Lis t of charts & tables.................................................... 2 3 4 5 6 12 18 2130
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The Global Serviced Apartments
Industry Report 2020-2021
The 2020/21 edition of the Global Serviced Apartments Industry Report has been responsibly compiledfrom a range of primary and secondary global sources, both in or closely aligned to the serviced apartments
sector.Once again, industry insiders were interviewed. Their opinions and assessments are reflected throughout. For
this year"s report, we have opted for more, shorter articles. This is to enable us to cover as many of the key
demand and supply trends in the sector as possible.We always strive to fill The Global Serviced Apartments Industry Report with facts and figures about the
market. As in previous editions, much of the data presented here comes from the survey undertaken especially for this report by Bard Vos at The Apartment Service. The survey for this edition of the report was carried out during August and September 2019 amongst6,000 corporates, 2,000 serviced apartment operators and 1,800 agents. A copy of the results is available
at www.apartmentservice.com/GSAIR .Wherever possible, the results of this year"s industry survey have been compared with previous years to
highlight trends within the world of serviced apartments.All other information sources are fully attributed and include other publicly available reports and research
around the serviced apartments sector or the wider hospitality industry. In all cases, we present the latest
figures available within the market.Report methodology
Editorial team
Mark Harris (Contributing Editor)
Mark Harris joined the business travel industry in 1990 and has been a Director of Travel Intelligence Network since 2005. A former Head of Marketing at ITM, he was voted the business travel industry"s Personality of the Year in 2006. TIN"s output has included the Global Serviced Apartments Industry Report, Meetings Industry Report, 50+ white papers, several client magazines, The Serviced Apartment Awards and The People Awards. Mark writes regularly for trade magazines and moderates industry events. After lunch he is chairman of the BetVictorNorthern Premier League and an FA councillor.
Charles McCrow
Charles has been the driving force behind The Apartment Service"s 39-year success. With a background in property development and construction, Charles is a long-standing member of several industry bodies, a founder member of the UK"s Association of Serviced Apartment Providers (ASAP) also winner of the Serviced Apartment News 2017 Industry Inspiration and lifetime achievement award. Under his leadership the company has been at the forefront of innovation in the sector, the latest example of which is the TAS Alliance. Charles" investment in technology and people has helped power the growth of the serviced apartment industry, resulting in the launch of the sector"s first alliance of independent operators to provide an end-to-end solution for buyers and travellers globally.Bard Vos
Bard Vos has been at The Apartment Service since 1996, becoming Reservations Manager in 1997 and then joining the marketing team in 2004 where he has been involved in all the company"s marketing activities. Bard has researched and monitored all the global suppliers in the serviced apartment sector during the time and written for all eight editions of the Global Serviced Apartments Industry Report, including maintaining the Global Serviced Apartment listing and Rate Overviews in key cities. 3Acknowledgements and sources
Individual sources are shown in the footnotes at the bottom of each page of this report. Other sources were as follows.
Australian Hotels Association, 'Sharing' the Future of Commercial Accommodation (2019)BCD Travel, Industry Forecast 2020
CBRE, Global Living (2019)
Centre for Liveable Cities, Making Space: Prospects for the Growth of Co-Living in Singapore (2019)Christie & Co,
European Hotel Investment Trends (2018)
Deloitte, US Travel and Hospitality Outlook (2019)Extended Stay America - Annual report 2018
Global Extended Stay Hotel Market Size,
Status and Forecast (2019)
Greenberg and Rogerson, Accommodating business travellers: The organisation and spaces of serviced apartments
in Cape Town, South Africa (2018)