Continue team building and begin logistics and marketing activities Start pursuing sponsors, advertisers and gifts-in-kind Task Date due Status Determine
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team or committee which constantly assesses the club's marketing strategy to ensure it Competitions, "Come 'n' Try" days and social events can be promoted
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16-18 2 Strategic Planning for Fund Raising and Events in General Be creative, choose a theme and build the fund drive around it • People come to Marketing: You must have an effective, well planned Marketing campaign Use leaflets
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Continue team building and begin logistics and marketing activities Start pursuing sponsors, advertisers and gifts-in-kind Task Date due Status Determine
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22 mar 2016 · (Event Marketing Plan), is essential for the delivery of a successful event This document is a marketing and public relations plan template Adherence/Follow -‐through of Every Day Hero Fundraising by EVERY rider
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Have begun to develop a plan for a fundraising event or annual campaign These might include, for example, individual donations, special events, federal
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What are your event marketing objectives? Tips: Be precise Be action driven Be relevant to your main event objective Examples:
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worked with nonprofit organizations as a consultant, trainer and fundraising coach over the last eleven years Will give money for events that can typically be used as unrestricted support that matches corporate marketing goals Set Goals for Donor Development Strategy Goal Audience Description Acquire new
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marketing strategies • Together purpose driven branding and marketing agency NonProfit Examples: fundraising event, services and link to your website
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marketing plan Here is a sample of a marketing plan that you may use as a guide of all your fundraising and networking events helps to attract the attention of
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Fundraising Event Action Plan H Planning Phase: One year to six months before event During this phase you will be heavily engaged in goal setting and team building activities. Task (example) Date due Status Identify location and check availability 9/15/06 Done Task Date due Status Identify purpose: fundraising, cultivation, recognition, education, other Select type of event and theme Identify audience Secure buy-in from your volunteer leaders Set initial goals: net profit, expenses Identify additional sources of revenue Research and determine date Identify location and check availability Identify and recruit chairs and co-chairs Draft chair and committee chairs, job descriptions and recruit volunteers for committees Prepare activity timetable Other
Fundraising Event Action Plan (cont.) H Activity Phase: Nine months to three months before event Continue team building and begin logistics and marketing activities. Start pursuing sponsors, advertisers and gifts-in-kind. Task Date due Status Determine volunteer responsibilities and number of volunteers needed Begin meetings with chairs and co-chairs Chairs and co-chairs recruit additional volunteers Invite special guests or celebrities Establish cost to event participants Secure location Develop sponsor goals and packages Prepare marketing and PR plans Identify printing needs and prepare printing timeline Draft invitation and response package Compile invitation lists Secure sponsors Send out "Save-the-date" notices Secure catering bids Secure musicians and entertainment Secure media coverage Solicit in-kind donations
Fundraising Event Action Plan (cont.) Task Date due Status Tour site Review volunteer needs and continue to draft more if needed Continue to add names to invitation list Secure permits and insurance Make preliminary layout and decoration plans Print tickets Other
Fundraising Event Action Plan (cont.) H Execution Phase: This is the time to finalize logistics and do heavy marketing. Your success in pursuing sponsors and donors will depend upon good planning. • Three months to one week before event Task Date due Status Send out "save the date" notices and invitations Perform menu tastings Sign contracts with venue, caterer, entertainment, etc. Reconfirm all speakers, performers, celebrities and find out their special needs Draft program Draft site layout Finalize menu and floor plan Monitor underwriting, sponsorships and program ads Record invitation responses and issue tickets Collect in-kind donations Send out press releases and calendar notices Prepare and print programs • Event Week Task Date due Status Assign and provide job descriptions to volunteers for the day of the event
Fundraising Event Action Plan (cont.) Task Date due Status Arrange deliveries for the day of the event Give caterer head count Prepare necessary signage Prepare nametags and labels Meet with security people Deliver scripts/recognition lists to chairperson/master of ceremonies Have necessary checks cut Determine and prepare petty-cash needs for tips, etc. Make follow-up calls to media contacts • Event Day Task Date due Status Arrive very early and come prepared with emergency phone numbers, first aid kit, office supplies, insurance paperwork and contract confirmations, guest lists and extra copies of scripts and volunteer instructions Do site walkthrough Perform equipment check Place signage Check restrooms and grounds Layout registration tables and materials
Fundraising Event Action Plan (cont.) Task Date due Status Brief volunteers Station yourself where you can be seen if needed Pay vendors Mix and mingle and have fun!
Fundraising Event Action Plan (Cont.) H Recap Phase: After the event Communicate with everyone involved in the event. Begin building next year's team. Task Date due Status Thank volunteers, sponsors and donors appropriately Tally expenses and income Prepare final report and share with volunteers and key players Review all aspects of event with volunteers for use next year Publicize success Return borrowed or rented equipment Other
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