[PDF] From B2C to B2B: Selling Korean Pop Music in the Age of New
We argue that the Korean entertainment industry is now rapidly changing its conventional business model from the audience-based B2C strategy to a new social media-dependent B2B model
[PDF] Effective marketing strategies in K-pop industry - Theseus
Degree Programme in International Business Degree Programme: International Business K-pop Utilization Strategy by Component from Seo ( 2012, 64)
[PDF] The Secret to the Success of K-Pop: - European Centre for
Today's mantra in many political and business circles is that stringent copyrights are needed for fostering of Korean pop music or K-pop should never have occurred Parc and Moon (2013) applied this model to analyze the com-
[PDF] The South Korean Music Industry - DiVA
8 oct 2012 · However, as K-pop's business shifted to B2B, Korean music agencies do not pocket as much percentage of the profit Instead, the model offers
Strategy, Structure and Performance of Korean Business - JSTOR
We use the transactions cost approach to analyse the diversification strategy and the resulting structure chosen by Korean business groups to overcome market
[PDF] Investigation on the Management Status of K-Pop Revenue Model
Index Terms—Hallyu, korean wave, K-Pop revenue model, music industry I INTRODUCTION Rome was originally the Mediterranean‟s late bloomer In
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