Strategy, Structure and Performance of Korean Business

We use the transactions cost approach to analyse the diversification strategy and the resulting structure chosen by Korean business groups to overcome market

We argue that the Korean entertainment industry is now rapidly changing its conventional business model from the audience-based B2C strategy to a new social media-dependent B2B model

[PDF] Effective marketing strategies in K-pop industry - Theseus

Degree Programme in International Business Degree Programme: International Business K-pop Utilization Strategy by Component from Seo ( 2012, 64)

[PDF] The Secret to the Success of K-Pop: - European Centre for

Today's mantra in many political and business circles is that stringent copyrights are needed for fostering of Korean pop music or K-pop should never have occurred Parc and Moon (2013) applied this model to analyze the com-

[PDF] The South Korean Music Industry - DiVA

8 oct 2012 · However, as K-pop's business shifted to B2B, Korean music agencies do not pocket as much percentage of the profit Instead, the model offers