main topics researched on YouTube are related to fashion and beauty, channel is becoming an important source of disclosure and revenue (GBSN purchase intention and the the impact of the perceived credibility of vloggers on the
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[PDF] THE IMPACT OF DRUGSTORE MAKEUP PRODUCT - CORE
reviews by beauty vloggers on YouTube towards purchase intention by undergraduate Source Credibility Model was also projected as a mean to evaluate the factors of How do consumers perceive the review videos by beauty vloggers?
Journal of Management and Marketing Review The Influence of
17 sept 2019 · vlogger content and purchase intentions on local brand beauty products in The influence of beauty vlog on perceived source credibility and
[PDF] HOW CONSUMERS PERCEIVE VLOGGERS? EXPLORING - idUS
main topics researched on YouTube are related to fashion and beauty, channel is becoming an important source of disclosure and revenue (GBSN purchase intention and the the impact of the perceived credibility of vloggers on the
[PDF] The influence of vlogs on consumers purchase intention and
To determine the factors that influence purchase intention and consumer “To what extent do source credibility of vloggers, perceived usefulness, perceived beauty vlogger on youtube towards purchase intention by undergraduate students
[PDF] Analyzing the Effect of Source Credibility on Cosmetic - IJBMI
6 jan 2021 · KEY WORD: Source credibility, Trustworthiness, Expertise, change can be seen particularly in cosmetic industry since most of the the more probable they are to positively influence the buying decision of a viewer A study on impact of YouTube beauty vloggers reviews and the buying intention by
[PDF] Beauty vloggers and their influence on consumer-buying intentions
20 jui 2017 · The credibility of the source refers to the perceived ability and motivation of the beauty vlogger to produce information that is both truthful and
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