GSMA Mobile Connect Accelerator and API Exchange by Apigee Page 2 Apigee Digital Value Chain for Console Modeling Manageme nt Monetization API Services API Does not interfere with MNO to App Developer and MNO
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GSMA Mobile Connect Accelerator and API Exchange by Apigee Page 2 Apigee Digital Value Chain for Console Modeling Manageme nt Monetization API Services API Does not interfere with MNO to App Developer and MNO
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Powering Business Value and Seamless
Experiences
GSMA Mobile Connect Accelerator and API Exchange byApigee
Apigee Digital Value Chain for
Network Operators and Service Providers
BACKENDAPIAPP
MNO API TEAMSERVICE PROVIDER
APP DEVELOPER
SUBSCRIBER
DIGITAL VALUE CHAIN
APIMNOs need to quickly and
securely publish intuitive APIs to share data and services, and onboard developers and partners with self- service provisioning.APP DEVELOPERWants to deliver better app
experiences via features like Single click. They want to leverage Subscriber Profiles, Subscriber journey intelligence and build in SecurityAPPModern mobile apps, smart
devices, connected experiences and digital ecosystems are connected to the data and services that power them via APIs.API TEAMWants better business outcomes; Wider
reach; Quick results. In addition, they also want monetization and better subscriber insightsBACKENDMobile Network
Operators need to easily and securely
expose services and data, unlocking the value from their back-end systems.SUBSCRIBER Apigee enables digital
businesses to build and operate the systems at the speed necessary to engage and transact with customers on a myriad devices 24/7.MNO BUSINESS
STAKEHOLDER
BUSINESS Wants to drive new revenue
streams, create innovative business models and stay ahead of competition Apigee: Driving Value Across the Digital Value ChainEnable Innovation Thru Apps
Launch new Revenue Streams
Monetize Digital Assets
More Reach using Exchange
Service Provider
App DeveloperMNO API Team
MNO Business Stakeholders
Open ID Connect
On-net and Off-net Auth
Create Auth or User Store
Extend Existing User Store
Consent Mgmt
Provide SSO Solution
Mobile and HTML5 Friendly
2ndFactor Authentication
Standard Exposure
Better User Experience
Consume SSO
Subscriber
User Registration
Ease of Use
Forget Password
Self-Service of Profile
Self-Service of Consent
Experience SSO
Apigee Intelligent API Platform
Apigee Enables Companies to Become Digital
Businesses
6Everything =
Interconnected
Interactions = Data
Modern software is built and operated
differentlyDevelopers = Growth
The Intelligent API Platform
User AppsDeveloper
Analytics Services
OpsMetrics
AppPerforman
ceDeveloper
Metrics
Business
Metrics
Developer Services
Developer
Portal
APIConsole
Modeling &
Manageme
ntMonetization
API Services
APIManageme
ntBaaSSecurity
APIProgrammabil
ity PAIAPI Team
Backen
dApigee Edge
PAIAdaptive Interactions
Segmentation &
Profiling
RESTful
APIsReal Time
Scores
Predictive Customer Journey
AnalyticsCustomer
Journey
Analytics
Predictive
Modeling
Unstructured
Data Processor
API Services
Time-sequenced
Graph DatabaseData LoadersData
Management
User AppsDeveloper
API Team DataScientist
Hadoop
Apigee Insights
Apigee API Exchange
Apigee Link
Mobile Connect Accelerator (MCX) with Apigee
Out-of-the-box Integration with API Exchange
End-user subscriber self-service registration portalSecurity, privacy and authentication
Subscriber consent
Identification and application of preferred AuthenticatorInterface for subscriber lifecycle events
Compliance with the Mobile Connect Service Mark Communication Guidelines Service Provider self-service portal for Service Provider registration, lifecycle management, SDK with Mobile Connect API and the relevant API Exchange APIs Robust logging capability of any transactions occurring through the MCX platform MCX Identity Gateway as an abstraction layer between Service Provider and MNO with policy-based, configurable authenticator selection 8 Today: Fragmented Experiences, SiloedSubscribers, UnengagedPartners
SERVICE PROVIDER
DEVELOPER
SUBSCRIBER
MOBILE NETWORK OPERATORS
SUBSCRIBER
SUBSCRIBER
APP1DEVICE
DEVICE
DEVICE
APP1 APP1 With API Exchange: The API Interoperability PlatformFor the GSMA, by Apigee
SERVICE PROVIDER
APP DEVELOPER
MOBILE NETWORK OPERATORS
APIEXCHANGE
APP1DEVICE
SUBSCRIBER
SUBSCRIBER
SUBSCRIBER
SUBSCRIBER
SUBSCRIBER
4445
DEVICE
DEVICE
DEVICE
DEVICE
API Exchange: Automating Subscriber Discovery and
Reach 11 FlowApplication calls central capability
to determine to which mobile network operator a subscriber / user of the application belongs to,Return: Operator B details, API exposure
endpoint address and access credentialsApplication calls of discovered, Operator B
(optional): Operator calls to validate API access credentials 1 2 APIOperator B
APIOperator A
API invocationDiscovery
Application
(Service Provider / App Developer)Request
Validator
1App User
(Subscriber ofOperator B)
2 Differentiate their Digital Assets, Expand App Ecosystem 12 Enables MNO APIs to interoperate, while allowing them to differentiateEmpowers MNOs and
cross bill for settlement Provides MNOs control over app developer experience and subscriber experienceDelivering subscriber-base discoverability to app
developers Does not interfere with MNO to App Developer and MNO to Subscriber RelationshipsMNO API TEAM
MNO BUSINESS
STAKEHOLDER
Direct relationship with one MNO to scale target market 13SERVICE PROVIDER
APP DEVELOPER
App Developers interact with multiple API providers that offer similar services. With API Exchange, they partner with one MNO on the the API Exchange and gain access to all interoperating MNOs. App Developers optimize subscriber reach and reduce the costof developing against the APIs of different providers Accelerate the development, adoption and reach of their appsSeamless and Secure Experiences, Innovative Apps
14 Access to multiple apps that utilize Mobile NetworkOperator capabilities
Across any network, any device and any location
SUBSCRIBER
Why Apigee
15 Easily extend your API catalog beyond Identity with Apigee Edge Only Apigee: Grow with Scalable, Secure APIs and Interoperability with API Exchange and Mobile Connect Accelerator Personalize with predictive analytics through Apigee Insights Future-ready for the Internet of Things with Apigee Link Out-of the-box integration with Apigee API Exchange Start with the Mobile Connect API as the identity API Extend with other APIs: Profile, Consent, Location, Device APIs etc. with Apigee EdgeOnly Apigee:
Easily extend your API catalog beyond Identity with Apigee Edge Only Apigee: Out-of the-box integration with Apigee API Exchange Engage Service Providers with subscriber opportunity thru interoperability with other MNOs API Exchange: Out-of-the-box Mobile Connect Accelerator capability Easily scale and innovate by extending your Service Provider ecosystem Only Apigee: Personalize with predictive analytics through ApigeeInsights
Leverage Apigee Insights for Predictive Analytics to Build Adaptive Apps and APIs Maximize customer satisfaction & retention, targeting&recommendations with individualization Use predictive models to meet the operational needs of apps and APIs in the digital ecosystem Only Apigee: Future-ready for the Internet of Things with Apigee Link Easily capture the IoT opportunity with device APIs using Apigee Link telcos 21Apigee API Exchange customers with GSMA
22AT&T 23
More API Platform
deployments than any other vendor 24Apigee leads with interoperatable APIs
Connected experiences
change everythingOnly Apigee offers you multiple options
Premium
(Hybrid Cloud)Premium
(Public Cloud)Mobile Connect
(Public Cloud)Mobile Connect
(Private Cloud)Industry-leading Hosted Solution
Managed, Secure and Scalable
On-PremOption to Meet Your
NeedsManaged, Secure and Scalable
Mobile Connect
Accelerator
(Public Cloud) Base* * FreeAPI Exchange
(Public Cloud)Quick On-boarding
Seamless Experience
API Exchange
(Public Cloud)API Exchange
(Public Cloud)About Apigee
Apigee Company Overview
Public, NASDAQ listed Company (APIC)
Founded in 2004
400+ employees, 50% growth
Intelligent API Platform Provider
Apigee's single secure platform for APIs and predictive analytics helps customers to accelerate the pace at which their businesses share, innovate, and adapt.Products = Edge; Insights; API Exchange and Link
Enterprise and Telco Customers
500+ customers
Five of the top 10 Global 2000 retail brands
7020% of the Fortune 100
27Thank you
Features
Apigee Mobile Connect
AcceleratorBase (Public Cloud)-
FreeApigee Mobile Connect
Premium (Public Cloud)
Apigee Mobile Connect
Premium (PrivateCloud)
Open ID Connect/Mobile Connect Profile SupportYesYesYesUser Self Service : Registration and Profile
ManagementYesYesYes
User Self Service: Consent ManagementYesYesYes
Authenticator: SMS PIN based authenticationYesYesYes Authenticator: On-Network/Header EnrichmentYesYesYesAuthenticator: USSD Gateway IntegrationNoStandard API Integration only.Standard API Integration only.
Authenticator: SIM Applet through MSSP IntegrationNoStandard API Integration only.Standard API Integration only.