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Apple
Identity Guidelines
March 2013
2 March 2013
The Apple identity is a seal of approval and a promise of area of business or expertise, you also represent Apple. By
Apple identity and contribute to its strength.
Apple requirements
The Apple channel signatures and graphics described in these guidelines are for use
3 March 2013
Contents
Apple Sales Web
5
Apple Sales Web
Using Apple Channel Signatures
11
Typography
13
Displaying Multiple Apple
on Headers 18
Email Signatures
19
Social Media
21
Vehicles
22
Merchandise Items
23
Shirts
24
Stationery
Using Apple Assets
Product Photos
33
Naming and Identity Practices
35
Store Exterior, Higher Facade
36
Store Exterior, Signature Selection
and Placement 40
Store Exterior, Sign Illumination
41
Store Exterior, Nonconforming Signs
43
Store Interior, Fixture Design and
Materials
(continued)
Signage
Signature
49
Store Interior, Signs
51
Store Interior, Banners
56
For More Information
4 March 2013
Using Apple Assets
Apple
Sales Web
5 March 2013
Apple Sales Web
6 March 2013
Using Apple
Channel Signatures
7 March 2013
signs, stationery, and other communications as long as the relationship to Apple is not business or store identity and placed in a layout position that is secondary to that It is preferred that you use only one Apple signature on each page or surface of a com lines in
One-line signature
Apple Channel Signatures
8 March 2013
pages 32-51
One-line signature
In the one-line signature, both the type
and the Apple logo are clearly legible
9 March 2013
Signature Color
by Apple and may appear on some channel
10 March 2013
Minimum size
Minimum Clear Space and Minimum Size
For all Apple channel signatures, the minimum
11 March 2013
Typography
a stronger customer experience and helps
Do not imitate the typographic style of
Reseller Headline
Subhead
MacBook Pro
Reseller Headline
Subhead
Reseller
Name
12 March 2013
Do not use the Apple logo alone in channel
not place a registered trademark symbol next
Avoid Signature Mistakes
Do not rotate or animate an Apple channel signature or make any of its elements
Do not link an Apple channel signature to your
company's identity by placing it in a shape or
13 March 2013
Displaying Multiple Apple Authorizations
14 March 2013
Avoid Mistakes When Displaying Multiple
Apple Authorizations
Do not stack multiple signatures and do not
Do not combine a one-line signature logotype
15 March 2013
Using the Apple Channel Signature
on Headers
16 March 2013
Avoid Header Mistakes
17 March 2013
see Typography on page 11 see
Signature on Headers on page 15
Do not use an Apple
Reseller Websites
Headers on page 15
18 March 2013
Email Signatures
19 March 2013
Social Media
Social media is any form of communication that is built on group participation, comment Do not post Apple product assets or Apple product photos to social media sites, and
Store photo
An Apple channel signature can appear on
Do not include an Apple channel signature
Do not post Apple product photos to social
20 March 2013
Advertising
21 March 2013
Vehicles
40 mm min
80 mm max
22 March 2013
Merchandise Items
The Apple channel signature must be accompanied by the reseller identity on any mer
The Apple channel signature must be
accompanied by the reseller identity on any page 10
23 March 2013
Shirts
standards in
24 March 2013
Stationery
is that the Apple channel signature can be no more than one-half the height of your store identity and no less than the
Business card
Letterhead
25 March 2013
Individuals
26 March 2013
communications directly representing that on page 13 Email
At the end of an email, refer to your Apple
27 March 2013
Using Apple Assets
Using Apple
Assets
28 March 2013
Using Apple Assets
For complete information on using Apple product assets, refer to the product asset kits
29 March 2013
Refresh Apple Assets
30 March 2013
Violators
placed beside a product image or in the text Multiple photosWhen multiple photos accompany product background to make it easier for customers to
Avoid Mistakes When Using Apple
Product Photos
Do not place type or graphics on an Apple
Do not place Apple product photos on a busy,
and promote your app separately from Apple
31 March 2013
Reseller Store
Identity
32 March 2013
Reseller Store Identity
33 March 2013
Naming and Identity Practices
store names and company names cannot contain the names liate locatio - One to One - Personal Shopping
34 March 2013
High facade: 200 mm
Low facade: 100 mmHigh facade: 200 mm
Low facade: 100 mm
High facade: 200 mm
Low facade: 100 mm
Store Exterior,
Apple Channel Signature
Size
35 March 2013
Materials
Place one signature o
signatures o
Display the
channel signature in only on
Store Exterior,
Higher Facade
36 March 2013
Store Exterior,
Signature Selection and Placement
the reseller identity and the Apple channel
37 March 2013
Store Exterior,
Avoid Facade Mistakes
38 March 2013
in height store facade: If other brands are also displayed, place the Apple channel signature near the other
Store Exterior,
Lower Facade
39 March 2013
Store Exterior,
Window Cling
40 March 2013
Store Exterior,
Sign Illumination
The Apple channel signature can be internally illuminated if it is part of a facade that Night
The signature can be illuminated only if the
41 March 2013
a nonconforming sign solution:
Store Exterior,
Nonconforming Signs
42 March 2013
Store Exterior,
Window Displays
instructions in the Apple product asset kits
43 March 2013
Store Interior,
Fixture Design and Materials
Staircases in glass or transparent material
Materials
Acrylic solid surface
matching DuPont
Stainless steel
Acrylic solid surface
matching DuPont
Acrylic solid surface
Color
44 March 2013
Store Interior,
Avoid Fixture Mistakes
Flooring
45 March 2013
Parsons table in natural maple
Product table in natural maple
steel and maple
Store Interior,
Avoid Fixture Mistakes (continued)
46 March 2013
Store posters
Store Interior,
Communications
47 March 2013
Store Interior,
Store Interior,
Multi-brand Concessions Signage
48 March 2013
Store Interior,
Multi-brand Concessions Signature
Do not use this signature in a single-brand space or a space that is
The minimum clear space around the signature
or architectural elements to enter the minimum
Signage on page 47
brand concessions on any other reseller
49 March 2013
Store Interior,
Signs
50 March 2013
Store Interior,
Avoid Sign Mistakes
Do not place the Apple channel signature on
Do not place the Apple channel signature alone
Do not place the Apple channel signature on
51 March 2013
Store Interior,
Banners
For temporary promotions such as product launches, banners can be used to display a
52 March 2013
Apple Trademarks
and Credit Lines
53 March 2013
Apple requirements
Apple channel signatures as described in these guidelines cannot be used in any manner iPhone, iPad, or iPod, iPhone, iPad, or iPod i and an uppercase P iPod touch, set toucht iPhone, iPad, or iPod i
Mac in all capital
M Do not translate portions of the trademark, such as pad iPad
Using the name
AppleApple
name Apple
Using Apple Trademarks
54 March 2013
SM
App Store
SM iPod touch® iPad® iTunes® iPhone® Mac® In all regions, include credit lines in all communications, listing only the Apple trademarks Apple, the Apple logo, Mac, MacBook Air, and MacBook Pro are trademarks of
Trademark Symbols and Credit Lines
55 March 2013
For More
Information
56 March 2013
tions, go to Apple Sales Web (ASW) at
For More Information
quotesdbs_dbs19.pdfusesText_25
[PDF] Apple Publications Style Guide - Jason Hall