[PDF] Facebook as a Research Tool for the Social Sciences - CORE

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Running head:

FACEBOOK AS A RESEAR

Stanford University, Stanford, USA

Sandra C. Matz

University of Cambridge, Cambridge, UK

Samuel D. Gosling

Vesselin Popov

FACEBOOK AS A RESEAR

Keyword:

FACEBOOK AS A RESEAR

s influence on individuals and societies for both online and offline research in the social scienceshas been 1 actual 1

FACEBOOK AS A RESEAR

s advantages (such as easy access to large amounts of s Standard Progressive Matrices. http://,

FACEBOOK AS A RESEAR

2 place

Recruiting and retaining participants

The size and reach of

over that are often overlooked in traditional studies 2

FACEBOOK AS A RESEAR

Going viral: Recruiting partici

One of the least expensive ways of dipping into the Facebook participant pool ʊconvincing Facebook users to invite their friends to join a s 150 inviting friends 3

FACEBOOK AS A RESEAR

You Are

4

Journal of Personality and Social Psychology

3 http://developers.facebook.com. 4

FACEBOOK AS A RESEAR

Improving the quality

817)
Targeting: Recruitment through Facebook advertising

Facebooks advert5

etting up early in the morning;

FACEBOOK AS A RESEAR

Scopus.com

Advertisement type.

5

FACEBOOK AS A RESEAR

Bidding. bid

Target group

Tracki

Another Facebook feature useful in recruitment is the ability

FACEBOOK AS A RESEAR

ʊa challenge in

ʊinto an opportunity for collec

s implementation of t retaken

Staying connected: building an ex

Facebook features can be used to remain in contact with ex L the study or laboratory will occasionally6 there attracted considerable attentionin just a matter of hours, it was possible to recruit tens of the studies, which proved very useful in the myPersonality project.

FACEBOOK AS A RESEAR

oard whether it is

Collecting Facebook profile data

The previous

during their participation in the study. For example, even the most motivated participant 6 reduced to 6.5%. This is partly due to an increase in the number of Facebook pages, and partly

FACEBOOK AS A RESEAR

Demographic profile

User s content or pages, links, and notes published by users or their friends.

Social network structure

7

User preferences and activ 8

9 Information about users , such as demographic details and friends

Private message

7 8

FACEBOOK AS A RESEAR

(Pennebaker, Francis, &

Pitfalls of using Fac

Recording Facebook profile data offers

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